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Melissa Geurts

Group Executive Creative Director

Melissa leads the creative vision at Good Housekeeping, where she and her team concept, design, and produce everything from standout covers and original video to scroll-stopping social, styling, and shoots that set the tone for the brand. She works alongside scientists at the iconic Good Housekeeping Institute to bring lab research to life — turning product testing into stories readers can trust. With over 15 years in media, she brings creative strategy to every project and leads a wildly talented team of designers, producers, stylists, and photographers who basically own the holidays. She believes the best creative direction starts with curiosity — and just the right amount of chaos.
 

Latest from Melissa Geurts

hands holding potatos

I Wasn’t Trying to Become the Rooftop Potato Girl

I got a rooftop, a dream and zero experience. The results? Surprisingly edible.

a hand drawn digital illustration of a woman setting up a home theater system with smart speakers and an amp, created using ai generated elements and collage.

AI Helped Me Learn a Skill I Thought I’d Never Figure Out — and Saved Me $500

What started with a few questions and some AI guidance turned into real learning — and real savings.

i tried the scandinavian sleep method

I Tried the Viral Scandinavian Sleep Method — and Now I Can't Stop Talking About It

As the Group Creative Director of Good Housekeeping, having a beautiful bedroom is just as essential to me as a great night's sleep.

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