12 Best Shampoos That Enhance Gray Hair, Reviewed by Beauty Pros
Top formulas that brighten and fight brassiness.
Reviewed by Sabina WizemannBeauty Lab Director
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No matter your hair color, all shades can benefit from using color-specific shampoos, including those with gray and silver hair. (Not so) fun fact: Gray hair tends to be coarser and needs a little extra TLC to keep it shiny and healthy.
"Gray hair typically has a yellow hue to it, so adding a cool color (like purple) can make it look whiter and brighter," explains Michael Dueñas, celebrity hair stylist and founder of Veluer Creative. He advises using a shampoo with a violet or purple tint to keep gray hair color vibrant and fresh. "It doesn't need to be a daily wash, but using it once a week will cut brassiness and give you spectacular shine."
Dueñas suggests avoiding any shampoos that add warmth to gray hair, “as cool-toned shampoos will help hair better reflect light.” Since gray hair tends to be drier and prone to frizz, he recommends steering clear of harsh shampoos, as "it's important to leave as much moisture in the hair as possible."
Our top picks:
- Best Overall: L'Oréal Paris EverPure Silver Care Shampoo for Gray Hair
- Best Value: Dove UV Repair & Glow Shampoo - Damage Therapy
- Best Strengthening: Oribe Silverati Shampoo
- Best Sulfate-Free: Olaplex Nº.4P Blonde Enhancer Toning Shampoo
Keep scrolling for our top picks for the best shampoos for gray hair, which include the Good Housekeeping Institute Beauty & Personal Care Lab-tested formulas along with professional colorists and hair stylists' favorites. Plus, how to best care for your silver strands.
Best Deal
Pros
- Brightens gray color
- Leaves hair soft and smooth
- Adds volume
- Increases shine
Cons
- Floral scent may not be for everyone
This shampoo from L'Oréal Paris received top marks in Lab testing across a variety of categories: brightening gray hair, ease of combing, making hair feel soft and smooth, adding volume, and providing shine. Our consumer testing (which included 12 testers with gray hair) rated it the highest shampoo tested for overall performance. While it rated second best for scent, a few testers didn't love the floral fragrance.
WHAT TESTERS SAY: "The shampoo was a delight to use and my hair felt soft, silky, and clean after," one shared.
| Key ingredients | Peptides |
| Best for | Fine to normal gray and silver hair |
| Size | 8.5 oz. |
Pros
- Makes hair softer and stronger
- Adds shine
- Lathers nicely
Cons
- Doesn't give volume
A GH Beauty award winner for smoothing hair, this healing shampoo from Dove is designed to repair damage to hair that’s caused by UV light. Gray hair is even more susceptible to UV damage than dark hair, because of gray hair’s lack of pigment, making this an ideal choice for those with gray and silver strands.
In our Lab testing, it received very high scores for leaving hair feeling softer and smoother, providing shine, lathering easily, and leaving hair feeling clean and stronger. While testers felt it left hair more manageable, it did not provide much volume when styling.
WHAT TESTERS SAY: “My hair felt stronger, smoother, and cleaner,” one shared. “My hair was coarse, brittle, brassy, dry, and wire-like from the constant full sun exposure,” another said. “For years now I have been hiding it away in a bun on my head because nothing seemed to help it. Well I was wrong; Dove UV Repair & Glow did just that—repaired and glowed my weather-beaten hair.”
| Key ingredients | Ferulic serum |
| Best for | All hair types, especially damaged |
| Size | 12 oz. |
Pros
- Instant results
- Softens hair
- Sulfate-free
Cons
- Pricey
Coming from a brand known for its transformative hair treatments, this one is sulfate-free and gentle on gray hair as it removes yellow and brassy tones. While Olaplex's purple shampoo is definitely a splurge, "it boosts my gray hair's brightness even after just one wash," says Good Housekeeping Institute Beauty Lab Director Sabina Wizemann.
WHAT EXPERTS SAY: "While the deep purple color is intimidating, it rinses out well and doesn’t stain the tub," she adds. "My hair was soft to the touch after blow-drying, which is a nice change considering that my hair tends to get coarse if I don't condition it enough."
RELATED: Best Sulfate-Free Shampoos
| Key ingredients | OLAPLEX Bond Building Technology |
| Best for | All hair types |
| Size | 8.5 oz. |
Pros
- Immediate brightening effects
- Good value
- Adds shine
Cons
- Could be drying
Clairol's classic purple shampoo formula was created specifically to boost silver strands. Sienree Du, a celebrity hairstylist for Mane Addicts in Los Angeles, recommends using it in rotation with a moisturizing shampoo or "when you feel like you need to enhance your color" to prevent drying out hair. She loves that it leaves hair shiny without any residue.
WHAT EXPERTS SAY: "Not only is this shampoo super affordable and easy to find, it instantly brightens and tones right before your eyes," Du says. "I even like using this on blondes when they need a quick icy tone."
| Key ingredients | Protein, purple pigments |
| Best for | All hair colors (can brighten/enhance every shade), most hair types aside from dry |
| Size | 16 oz. |
Pros
- Illuminates gray
- Softens hair
- Clean scent
Cons
- Not a great lather
This shampoo from Oribe is one of Du’s all-time favorites. The formula contains keratin and antioxidants to strengthen and protect strands from damage. Plus, "it smells absolutely stunning," she raves. The only complaint: a few reviewers felt it doesn't lather enough.
WHAT EXPERTS SAY: It "brightens grays and leaves hair super soft, shiny, and lush," says Du.
RELATED: The Best Hair-Thickening Shampoos
| Key ingredients | Keratin, antioxidants |
| Best for | Color-treated, damaged, and normal hair |
| Size | 8.5 oz. |
Pros
- Helps blend grays
- Comes in multiple shades
Cons
- Doesn't give full coverage
Looking for a formula that helps cover your grays? Celeb Luxury's shampoo comes in a variety of color options to match your desired hue.
WHAT EXPERTS SAYS: Du loves the gray shade, which allows you to "blend in those sparkly gray strands a bit without having to go full hair dye." While it doesn't provide full coverage, it can turn your grays into more of a highlighted look, she says.
RELATED: Best Shampoos for Colored Hair
| Key ingredients | Gentle cleansers, toning pigments |
| Best for | Natural gray, bleached, and color-treated blonde hair and all textures |
| Size | 8.5 oz. |
Pros
- Lightly neutralizes brassiness
- Softens and strengthens hair
Cons
- Some found it gave hair a purple hue
Rene Furterer's violet-tinted shampoo provides a softer alternative to bright purple formulas. The included vitamins B5 and E help strengthen damaged strands. One note: you may want to do a strand test first; a few reviewers found that it left hair with a purple tint.
WHAT EXPERTS SAY: "With a perfect shade of violet pigment, this shampoo neutralizes color instantly without leaving too cool of a look on the hair," Dueñas says. "It provides the perfect tone to gray hair."
| Key ingredients | Okara extract, purple toning pigments, vitamins B5 and E |
| Best for | Blonde, white, gray, silver, pastel hair colors |
| Size | 6.7 oz. |
Pros
- Cancels yellow tones in silver hair
- Immediate effects
Cons
- Fruity scent may be polarizing
Du appreciates that Unite's super powerful violet-tinted shampoo delivers instant results on gray strands. She suggests using this once a week instead of your regular shampoo to cleanse, purify, and tone hair. One thing to note: the fruity scent is strong, so it may not be right for everyone.
WHAT EXPERTS SAY: It "boosts blondes and grays quickly and neutralizes unwanted yellow tones,” says Du.
| Key ingredients | Hydrolyzed rice protein, violet pigments |
| Best for | Blonde and gray hair color that is getting brassy |
| Size | 8 oz. |
Pros
- Can be used daily without residue
- Leaves hair shiny
Cons
- May be too drying for some hair types
R+Co’s shampoo has a top-notch ingredient blend: glycerin, sunflower extract, and pearl extract nourish hair and add shine. While many found the formula to be hydrating, a few reviewers noted that it felt drying.
WHAT EXPERTS SAY: While many purple shampoos are meant to be used once or twice weekly, "this unique product from R+Co can be used daily and will not make the hair have a violet hue," Dueñas explains. "The pigment in this shampoo is light, allowing for daily application if need be.”
| Key ingredients | Glycerin, sunflower extract, pearl extract |
| Best for | All types and textures of blonde and gray hair |
| Size | 8.5 oz. |
Pros
- Shampoo and conditioner work together to brighten and nourish
- Good value
Cons
- Can make scalp itchy
Keep hair healthy, soft, and smooth with this biotin-infused shampoo and conditioner set from Hair Biology. It reduces brassiness and yellow tones, while simultaneously softening hair. The products may not be ideal for those with a sensitive scalp; a few reviewers said that it made their scalp itchy.
WHAT EXPERTS SAY: GH Senior Beauty & Style Director April Franzino, who is a big fan of the line's thickening spray, loves that "the brand was created to address the needs of mature hair, including grays."
| Key ingredients | Biotin |
| Best for | Mature/aging hair |
| Size | 12.8 oz. (each) |
Pros
- Very hydrating
- Works well on gray hair and blondes
Cons
- Not ideal for oily hair
Help counteract parched, wiry silver strands and enhance your color at the same time with Schwarzkopf's shampoo. While the shampoo is a great option for dry and coarse hair types, it may be too heavy for fine or oily hair.
WHAT EXPERTS SAY: "Don't let the name fool you—it will take your gray from dull to spectacular," says Dueñas. "This shampoo makes your hair so unbelievably soft while removing brassiness and restoring it to a perfect shade of gray."
| Key ingredients | 3D bond creation technology, cashmere protein complex |
| Best for | Normal to coarse and dry hair types |
| Size | 10 oz. |
Pros
- Deep cleans and removes buildup
- Brightens strands
- Adds volume
Cons
- Not a great lather
Formulated with Co-Q10, this deep-cleaning wash helps get rid of mineral buildup that can cause dullness and reduce shine. You can use this in place of, or in addition to, your regular daily shampoo. Due to its clarifying nature, it doesn’t have a great lather.
WHAT EXPERTS SAY: “I love how it brightens my gray/silvery hair, and I use it periodically, on a bi-weekly basis,” says Wizemann. “It feels more clarifying and gives my hair a very clean feel. I also like it because it adds nice volume and body to the overall look.”
| Key ingredients | Co-Q10 |
| Best for | All types of gray and silver hair |
| Size | 6 oz. |
How we choose the best shampoos for gray hair
The Good Housekeeping Institute Beauty Lab regularly tests shampoos and hair color-related products. In the Lab, experts use instruments like the Instron machine to measure conditioning properties, and they gauge factors like color enhancement and fade resistance. Products are also label-masked and sent to testers around the country, who use them in their routines and evaluate ease of use, scent, texture, and effects on the look and feel of hair.
GH Beauty Lab Director Sabina Wizemann before and after using Olaplex Nº.4P Blonde Enhancer Toning Shampoo.
What to look for when shopping for the best shampoos for gray hair
✔️ Start by looking for "a purple pigmented shampoo made specifically to brighten yellow blondes or grays," Du recommends. This will help counteract any brassiness (unwanted orange undertones), common from hard water or product deposits, and keep your hair color vibrant. "Going back to the color wheel, purple neutralizes yellow and orange," she explains.
✔️ If you prefer non-tinted formulas, "seek out shampoos labeled specifically for gray or silver hair, which can be made with other types of ingredients like pigments that enhance your natural hair shade and shine," suggests Du.
✔️ "Pick a formula with claims like ‘smoothing’ or ‘hydrating’ to restore slip to gray hair, which may feel drier," adds GH Beauty Lab Reviews Analyst Chiara Butler.
How do you make gray hair soft and shiny?
"It is all about adding moisture," Dueñas notes. You want to use a shampoo and a conditioner that imparts rich hydration to prevent hair from becoming dull and straw-like. He advises using a smoothing shampoo and conditioner, along with a deep conditioning treatment once a week to "transform your gray from frizzy and dry to shiny and bouncy."
How often should you use purple shampoo on gray hair?
"The Lab recommends starting with once a week to maintain the brightness of gray hair without over-toning," says Wizemann. "If the gray is particularly prone to yellowing, you can use it more frequently, such as every other wash." If your hair starts to take on a purple tint or becomes too ashy, she suggests reducing the usage to every other week.
Celebrity colorist Christopher Naselli agrees with Wizemann with once weekly usage as the baseline for most people. "Gray hair, like blonde or light-colored hair, can become yellow or brassy and the frequency of using purple shampoo on gray hair can vary based on individual hair type, condition, and desired outcome," he says. "It’s important to monitor your hair’s response and adjust usage from there." He suggests alternating between purple shampoo and a regular, moisturizing shampoo to prevent overuse and keep hair hydrated.
Is purple or blue shampoo better for gray hair?
“Purple shampoo is better for grey hair because it counteracts yellow tones, which can show up in gray hair,” explains Butler. “Blue is meant to counteract orange tones, and it's usually recommended for correcting brassiness in brown hair.”
Does gray hair need a different shampoo?
"It’s not a necessity, but special formulations can address the issues that are unique to gray hair," says Butler. "Purple or blue shampoos can counteract unwanted yellow tones that gray hair is prone to show. Hair may also feel coarser as it turns gray, so it can be helpful to have a more conditioning formula to smooth and make hair feel more manageable."
Meet Our Experts
- Michael Dueñas, celebrity hair stylist and founder of Veluer Creative
- Sienree Du, a celebrity hairstylist for Mane Addicts in Los Angeles
- Christopher Naselli, celebrity colorist in New York City
- Sabina Wizemann, GH Beauty Lab Director
- April Franzino, GH Senior Beauty & Style Director
- Chiara Butler, GH Lab Reviews Analyst
Why Trust GH?
GH Contributing Beauty Editor Dori Price originally wrote and updated this article with new picks and information about the shampoos. She has over 15 years of experience researching and writing haircare and hairstyling stories and is an expert in all hair product categories, from shampoos, conditioners, treatments, styling products, and tools to hair color, professional services, and more. For this story, she worked with GH Beauty Lab scientists and top hair professionals to curate top product picks and expert advice.
GH Beauty Lab Director Sabina Wizemann shared her knowledge on shampoos for gray hair and both her personal and Lab tested top picks. Over her years in the Beauty Lab, she has fashioned Lab and consumer studies on at-home hairdyes, shampoos, conditioners, hair serums, hair volumizers, dry shampoos, and more. She also tests hairstyling tools like hair dryers and curling irons while continuously checking for the latest innovations in hairstyling.
GH Beauty Lab Reviews Analyst Chiara Butler has a bachelor's degree in chemistry from Columbia University and years of experience as a cosmetic chemist formulating skincare products for a variety of beauty brands. She reviewed this article for accuracy and added tips and expertise.
Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. She has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries.
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