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children playing with educational toys, winners of 2026 good housekeeping toy awards.

These Are the Toys Everyone Will Be Talking About This Year

Parents, kids, and Good Housekeeping Institute experts put this year's biggest toys to the test to find the most fun, innovative, and well-made picks.

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Yes, We Tested These Toys

And more importantly, so did the experts: kids!

Inside the Rigorous Process of Toy Testing at Good Housekeeping

Analysts review the toys in our lab, then have the real experts—hundreds of kids!—weigh in.

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