Some people wait until Black Friday or Cyber Monday to tackle most of their holiday shopping. Personally, I'd rather not take the risk. What if the toys at the top of my kids' wish lists aren't on sale—or worse, they're already sold out? I'd rather shop early for peace of mind, but as a mom on a budget, I'm always looking for the best prices.

Amazon’s October Prime Day ends today, and I’m still spotting up to 60% off on a bunch of toys, including some that won a Good Housekeeping Toy Award. A few cool new toys are also on sale and sure to be popular this holiday season, like the PAW Patrol Megasaurus Dino Vehicle, which comes with a fun inflatable dinosaur. As a toy editor, I predict this one will be hard to find at the holidays, so you might want to snag it while it is 23% off.

Toy deals for infants and toddlers

For our youngest loved ones, we found deals from top-tested brands like Melissa & Doug and Fisher-Price. And while we know your infant isn’t anywhere close to playing video games, you can share your love of iconic Nintendo characters with the sweet My Mario line, which includes these Little People toys on sale.

Toy deals for preschoolers

The PAW Patrol inflatable Megasaurus is one of the hottest and most unique toys of the season, and it’s 23% off right now. I also always advise buying things like Magna-Tiles when you see them on sale, as it’s a gift that never goes out of style. The Toniebox 2 is also on sale, and you can get a starter bundle with Disney Princesses. Plus, it’s compatible with other Tonies figures.

Toy deals for kids

The older the kids get, the more expensive their wish lists seem. But while gaming systems and tech can get pricey, affordable options like this STEM learning robot can help them learn code. I’ve even found a LEGO set for under $40 that can be used to build not one, but three different animals. And my college student daughter and her friends love these Sticki Rolls, a wearable bracelet DIY kit with shareable stickers.