Samsung’s 65-inch Frame TV is 40% off during Amazon’s Prime Day—easily one of the best deals to shop right now, and it won’t last long. The Good Housekeeping Institute has tested multiple generations of this popular art TV and praised its crisp picture quality and easy-to-use interface. This year, you can score select Frame TV deals for up to $1,000 off, including rare bundle offers, which I break down below.
Major sale events like Prime Day are often a good time to shop for an art TV, and Samsung’s Frame TV is a favorite among GH readers. But as a shopping editor who’s covered art TVs for years, I’ve rarely seen this model at a lower price. Today is the last day of Prime Big Deal Days, so you have only a few more hours to shop this impressive deal.
The 65-inch Frame TV model is a great fit for a medium-sized living room—and at nearly half off, it’s one of the best times to make the splurge. Samsung even sweetens the deal by including a free bezel frame with its “Bezel on Us” bundle (interchangeable frames are usually sold separately).
But if you’re in the market for a smaller TV, the 55-inch Frame TV Pro is 15% off—you’ll save $200, and our experts agree that the premium features are worth the extra cost. Plus, exclusively for Prime Big Deal Days, the 55-inch Frame TV Pro is bundled with an Amazon Echo Show 11, saving you hundreds on smart home devices too.
Samsung Frame TV vs. Samsung Frame TV Pro
Olivia Lipski, senior reviews writer and analyst in the GH Institute Tech & Engineering Lab, has tested multiple Samsung Frame TV models. She says that the biggest upgrade in the Frame TV Pro is its Neo QLED display, which delivers a noticeably brighter picture than the standard Frame TV. I also tested the Pro version and noticed how vivid the colors are compared to a standard QLED screen.
The Frame TV Pro also has a 144 hertz frame refresh rate, which helps with smoother motion—and as a Formula 1 fan, this is another difference I immediately noticed. The speedy cars usually look blurry or laggy on other TVs, but on the Frame TV Pro, they look clearer and more detailed. It also comes with the Wireless One Connect Box for a near-hidden-cord experience.
More Frame TV deals to consider
Beyond the two standout deals above, you can still save hundreds on other models and sizes. Smaller sizes of the 2025 Frame TV are up to 36% off right now, including the 43-inch ($100 off), 50-inch ($320 off), and the 55-inch ($400 off)—bringing the 55-inch to just under $700.
Going bigger? The 75-inch 2026 standard Frame TV is currently $400 off, while the 85-inch version is $500 off. The 2025 Frame TV Pro models are also up to $1,000 off.
Why is the Samsung Frame TV so popular?
Art TVs make a screen feel more like part of your home decor, especially with detachable frames and matte displays that give artwork a canvas-like finish. I love that Samsung’s Art Mode adds a filter to bring out brushstrokes and creates a moodier look—a subtle touch that makes the art feel more realistic on my wall.
Our Lab experts and testers praised the Frame TV’s picture quality as “sharp and defined” while watching movies and TV shows—even in “unfavorable, bright conditions.” Built-in sensors automatically adjust the screen’s brightness, so “I can actually watch shows that heavily rely on deep blacks and darker color palettes (think Stranger Things) in the middle of the day,” Lipski says.
Reminder: Full access to Samsung’s Art Store requires a separate subscription that’s $4.99 per month or $49.99 annually. It features more than 5,000 curated works from museums and galleries like The Met, MoMA, and Art Basel, including art by Dalí, Monet, and da Vinci.
