This one is really designed to grow with a baby: It starts off as a busy board they can use on the floor, then moves to an activity table they can play with while standing up, then transforms into an art easel. "It had a nice range of activities to keep her busy, and she was able to feel independent," said the mom of a 1-year-old tester. Ages 6 months+
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Good Housekeeping Institute testers were pleased with the softness of this plush, and said it was just the right size for cuddling. But experts were impressed that it comes from 100% recycled material in the fabric, stuffing and packaging. You can get it in several animals, including a bunny, kitten, lamb, dog and bear. Ages 0+
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Parent testers were drawn to this one because of the way it incorporates sounds into a lift-the-flap format. Press a button on each page to hear an animal sound, then kids can lift the flaps to try to find the animals that made it. “My 1-year-old tries to mimic the animal noises, which she had never done before,” one tester said. “The fish’s ‘blub’ is the cutest!” Ages 0+
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We bet she doesn't have one of these already! This unique toy is helps with tummy-time adventures by offering a cushioned place to lay down. As they get older, they can use their hands and feet to push and scoot it around, working on those all-important gross motor skills. Ages 4 months+
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This sweet set offers sensory experiences: Each of the three “tools” makes a sound: a crinkle, rattling giggle or a squeak. So creative! Parent testers loved seeing how their kids put the pieces in the carrying case to take along with them. Ages o+
This toy truly has it all: There's a heart-shaped silicone teether, arms that dangle, ears that crinkle, sherpa fabric to feel and — best of all — plenty of tags to explore. (Why do babies always love the tags the most?) It comes in other animal shapes, too, like a sloth or a dinosaur. Ages 0+
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Good Housekeeping Parenting Awards Winner
Bundle Me
Good Housekeeping Parenting Awards Winner
Bundle Me
There's nothing rougher than having to keep a baby warm while in a stroller: they love taking off hats, and loose blankets get caught in the wheels, drag and get very dirty. This attaches to strollers easily, says Good Housekeeping Institute testers, and keeps babies warm. Testers also found the fabric to be snuggly soft.
RELATED: The Good Housekeeping Parenting Awards
Sorting items by size or color and stacking them from large to small are tasks that offer incredible developmental benefits and help with fine motor coordination. This toy does all that and puts a Minnie Mouse bow on top, to boot. Plus, it's made from 100% recycled plastic. Ages 6 months+
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Credit: World of Eric Carle If the family is fans of the world of Eric Carle, they'll enjoy this brightly colored Caterpillar-themed play set. In this seven-piece set, the apple comes stuffed with a caterpillar and five different pieces of fruit, each of which make noises when you squeeze or shake them. Ages 0+
These soft, fabric baby blocks are printed with high-contrast patterns that are easy for young babies to see. In addition, the sides have textures to feel, offering a sensory experience. As they get older, kids can practice stacking them or identifying the shapes and colors. Ages 0+
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Are you more of a pale pink shoe-gifter, or will you go for the wild black and gold or cheetah print? Babies never really need to wear shoes, anyway, so you're really just doing it for the look. BirdRock has more than 30 styles of its adorable moccasin-type shoes, and you can't go wrong with any of them. (And, at their price point, you might find yourself choosing a bunch.)
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The snuggliest bunny on the block! When it comes time for that first cuddly friend, Jellycat's stuffed Blossom bunny is super soft, and comes with a floral pattern in the ears and on the feet. Not a bunny fan? There are lots of other animals to choose from. Ages 0+
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Not only does this puzzle proudly display the baby name that parents so carefully picked, it looks striking on a shelf until the baby is old enough to actually play with it. Ages 12 months+
This caterpillar is not just a happy addition to a nursery: Each segment does something different, either crinkling, rattling, squeaking or offering a different texture to touch. It's a feast for the senses, and families just love it! Ages 0+
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This unique picture book is personalized for each child, and the story takes kids through all the letters in their names. New parents will love the customization, and it might even help kids spell their own names as they get older.
Good Housekeeping Institute testers loved the innovative way this toy could grow with a child. At first, it can be used as a tummy time toy. Then, it converts to a walker for toddlers, then becomes either a grocery cart or a toy stroller for bigger kids. All the while, it has plenty of lights, sounds and features to keep them entertained. Ages 6 months+
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There's a lot of learning packed into this little box. Kids pull out the fabrics, which works on their fine motor coordination. Then the scarves have different textures, which gives them a sensory experience. Parent testers said their babies loved the way some of the scarves crinkled and some were smooth. Ages 5 months+
Parents call this a lifesaver: It doesn't look like it has anything to do with diapers from the outside, but it unfolds to be an easy-to-clean changing mat with built-in pillow — with a case to hold baby wipes. A parent's secret weapon!
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Give families what they really want: more Zs! This bear doubles as a white noise machine that plays different rhythms for 30 to 60 minutes. But, even after it shuts off, the bear "listens" and will start up again if it detects the sound of a crying baby. (Note: They advise not to use this inside a crib for the first 12 months — a nearby shelf should be enough!)
It's just a matter of time before any baby becomes obsessed with "Baby Shark." This (thankfully non-musical) Baby Shark toy trio can go in the bath and be used as a washcloth, or the shark family can be carted around on dry land like a stuffed animal. No age recommendation given

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.

Rachel Rothman was the chief technologist and executive technical director of the Good Housekeeping Institute for over 15 years, overseeing testing methodology, implementation and reporting for all GH Labs. She also managed GH's research division and the analysis of applicants for the GH Seal and all other testing emblems.
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