We’ve been reporting on every new release and discount that Apple has offered all year. Now that the biggest sale of 2026 is right around the corner, we’re keeping our eyes peeled for the tech on everyone’s wish list. If you’re starting to build your holiday shopping lists and have Apple tech to buy, these early Black Friday deals are worth a look.

Our top picks:

Certain new releases aren’t on sale as of this writing—like the Apple AirPods 5, and the Apple Watch 12—but we expect that these (and Apple Watches, in general) will get a discount closer to Black Friday. For now, we found decent deals on popular models that aren’t brand-new, like 20% off the AirPods Pro 3.

Several MacBooks already have notable discounts, including $600 off this 2026 MacBook Pro which has an impressive 2TB of storage. Any MacBook discount is noteworthy since Apple raised prices earlier this year. If you have holiday travel coming soon, check out the AirTag—which we recommend for tracking luggage—on sale in both the single and the four-pack.

AirPods deals

MacBook deals

iPad deals

AirTag deals

Deals on accessories

Apple famously doesn’t hold sales, but you’ll find discounts on Amazon—and this is Amazon's last big sale of the year. If Apple tech is a hot commodity in your family (or you just need to upgrade your own devices) this is the best time to save. We anticipate that these deals will sell out quickly, especially by the time the Black Friday/Cyber Monday weekend draws to a close.