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Shop Small

Shop Small is a monthly series highlighting small business owners from diverse backgrounds. This series aims to go deeper than your typical product roundup, diving into the inspirational stories behind some of our favorite brands.

Blonde woman wearing gold hoop earrings and a pendant necklace against a soft purple background with decorative elements.

Miru Is on a Mission to Make Jewelry You'll Want to Wear Every Day

A collection of diverse, handmade fabric dolls in various skin tones, displayed on a textured surface.

A Female-Led Doll Brand With a Focus on Diversity

Artistic display of colorful products promoting small businesses with a bright blue and yellow background.

This Stationery Brand Makes Black Women “Feel Seen

Shop Small Embrace

A Small Brand That’s Making Everyday Basics Better

Shop Small Silk and Sonder products

This Small Company Wants You to Rethink Journaling

model pritika swarup founder of prakti beauty brand

Meet Prakti: A Small Beauty Brand to Watch

Promotional graphic featuring a colorful bathroom scene and text encouraging small business shopping.

Quiet Town’s Mission to Upgrade Your Bathroom

model liya kebede shop small lemlem good housekeeping initiative interview

How Liya Kebede Is Supporting Ethiopian Weavers

brittney ifemembi ifsthetic interview, good housekeeping's shop small initiative

A Luxury Decor Brand Inspired by Nigerian Culture

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sabrina elba s'able labs interview, good housekeeping shop small initiative

The Story Behind Sabrina Elba's Skincare Brand

adwoa beauty julian addo interview, good housekeeping's shop small initiative

How Adwoa Beauty Is Redefining Natural Hair Care

good housekeepings shop small initiative, brianna arps moodeaux interview

Meet Moodeaux, a Rising Indie Fragrance Brand

charlene li eatable popcorn, good housekeeping's shop small initiative

Eatable Popcorn Tastes Like Your Favorite Pour

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sajani amarasiri kola goodies interview

Meet Kola Goodies, the ‘Lazy Girl Chai' Brand

shop small seadrop skincare

Seadrop Skincare Is Making Beauty More Sustainable

julissa prado rizos curls, good housekeeping's shop small initiative

This Haircare Brand Embraces Curls of All Patterns

stephanie chen anyday interview, good housekeeping's shop small initiative

Meet the Brand Revolutionizing Microwave Cooking

benjamin fix sproos interview, good housekeepings shop small initiative

Renters, Upgrade Your Shower With Sproos!

michelle pham inner child interview, good housekeepings shop small initiative

A Female-Led Home Brand That Celebrates Maximalism

lisa li the qi interview, good housekeeping's shop small initiative

This Founder's Flowering Teas Are Designed to Heal

ericka rodriguez axiology interview, good housekeeping's shop small initiative

A Female-Led Beauty Brand That's Plastic-Free

evereden skincare products

Evereden Wants to Make Skincare Fun for Kids

super smalls maria duenas jacobs, good housekeeping's shop small initiative

Meet Super Smalls, an Oprah Favorite Kids' Gift

jenn harper cheekbone beauty interview, good housekeeping's shop small initiative

Meet Cheekbone, an Indigenous-Owned Beauty Brand

trisha okubo, good housekeeping's shop small initiative

Maison Miru Makes Jewelry You'll Want to Wear 24/7

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