Abigail Southan
Senior Fashion Ecommerce Editor
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
The best summer work dresses to help you stay cool in the office
Nail smart and summery at the same time...
Five summer jacket styles for nailing seasonal dressing
Because British summer time can be unpredictable...
The Princess of Wales' earrings are 30% off today
Monica Vinader, Missoma and Mejuri jewels are all in Kate's jewellery box.
15 stylish and comfortable summer maxi dresses to add to your wardrobe
Fashionable and flattering.
How to wear a white T-shirt four ways
In the evening, on the weekend and even to work
The best summer bags to shop this season
The key styles to know now.
10 trainer deals to shop now before the sales end
Including some summery Superga kicks for less than £20.
The Duchess of Cambridge wears Monica Vinader jewellery in Copenhagen
Her pearl necklace is still in stock.
Kate Middleton's favourite earrings are 25% off in the Black Friday sale
Monica Vinader's Black Friday sale has kicked off early
The skirt version of Kate's high street dress is £24 in the Cyber Monday sale
& Other Stories has an extra 30% off clearance items today.
Pandora's Black Friday sale is here and there's 20% off everything
Perfect for Christmas!
The Duchess of Sussex's favourite ring is £34 in the Black Friday sale
Missoma is offering shoppers 25% off everything.
Marks & Spencer has just launched a jewellery advent calendar for £19.50
It's the perfect pre-Christmas gift.
Lipsy launches a mother and daughter collection modelled by Abbey Clancy and Sophia Crouch
The matching sequin dresses are perfect for the party season.
10 of the Duchess of Sussex's favourite high street brands
Your guide to an affordable royal wardrobe.
Boden's cult trench coat is on sale for a limited time only
The Whistable is super popular.
Holly Willoughby's sell-out & Other Stories dress is back in a new colour
The new monochrome polka-dot print is perfect for autumn/winter.
How to wear white trainers in the autumn
Yes, at the office and even to parties
Whistles has re-stocked its popular polka-dot dress in a new colour
And you can currently get 20% off everything on the site
Boden has reworked its popular Farleigh coat for the new season
The colour-block beauty is Instagram-famous
Fearne Cotton just wore a £30 floral-print dress on This Morning
It's by sustainable brand Nobody's Child
The Duchess of Sussex's £45 sunglasses are back in stock
The classic cat eye shape will never go out of style.
Topshop jeans are 20% off this weekend
Stock up now!
How to dress for a heatwave: 6 items every woman needs in her wardrobe
Nail comfortable and cool at the same time
4 ways to wear this hero dress from M&S
How to make it work for the beach, BBQs and into the autumn, too...
Holly Willoughby's sold-out & Other Stories dress is back in stock
That perfect green polka-dot number she wore on This Morning
25 designer bags that are half price in the summer sales
Prada, Miu Miu, Saint Laurent and JW Anderson at 50% off? Yes please.
The skirt version of Kate Middleton's sell-out & Other Stories dress is now on sale
And there's a matching silk shirt too.
This sell-out Figleaves leopard print swimsuit is finally back in stock
And it's currently 25% off
Kate Middleton wears floral dress by high street store & Other Stories
There's a cute mini dress version too
Meghan Markle's sold-out Reiss dress is back in stock
And it's perfect for summer events
