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15 Best Places to Buy a Couch Online, According to Sofa Experts

Shop trendy styles from reputable brands.

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VerifiedReviewed by Executive Director, Strategy & Operations
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A couch is one of the biggest furniture decisions you'll make for your home. That means it's important to find a sofa that's comfortable, supportive, and durable. Not to mention, that a stylish sofa plays an essential role in living room design, so you'll want one that pairs well with your aesthetic too.

We tapped into the expertise of the fiber scientists and engineers from the Good Housekeeping Institute Textiles Lab, who evaluate sofas of all kinds. To find the best brands, we researched sofas from more than 50 stores and brands, then surveyed thousands of sofa owners to get in-depth feedback on the couches they own. Users weighed in on everything from the online ordering process, delivery, and assembly to comfort, appearance, and durability over time. So you can make an educated shopping decision, we've included brands that are highly rated by our consumer panel, as well as a number of reputable brands we've personally tested.

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Albany Park

Pros

  • Fast, free shipping
  • Offers five furniture collections

Cons

  • Must assemble couch yourself

If having too many choices makes you feel overwhelmed, Albany Park has just five core furniture collections: Kova, Albany, Park, Barton, and Lido. Most are available in a variety of styles (think sofas, sectionals, and pit sectionals, plus matching ottomans and armchairs), as well as a range of trendy fabric and leg colors.

Albany Park is also ideal for apartment renters or anyone expecting to move in the future because the modular sofas can be easily taken apart and put back together. The brand offers free shipping and delivers furniture in easy-to-move boxes. "FAST shipping—we had our furniture order in a week," said one survey respondent. Note: Assembly should be easy, but you'll have to do it yourself.

Delivery optionsFree threshold delivery; white-glove delivery available for $149
Shipping timeVaries based on inventory; most items ship within 1 week
Return policy 30 days, subject to a 20% shipping fee
Pottery Barn

Pros

  • Wide range of styles, plus options to customize sofa
  • Couches are comfortable, according to survey respondents
  • Option to shop in-store or online

Cons

  • Delivery can take weeks (or months) depending on the style and fabric

If you're looking to invest in a comfortable, stylish sofa, Pottery Barn is an excellent option. The reputable brand offers a wide range of modern and traditional styles, plus the option to customize your sofa by choosing the size, configuration, upholstery fabric, and more. We surveyed over 100 Pottery Barn sofa owners, who agree that Pottery Barn sells high-quality and comfortable sofas that last for years.

One survey respondent said, "I liked the option to purchase the sofa in a performance fabric. This allowed me to choose a lighter color fabric for my family room's color scheme, because I wasn't afraid of spots and stains showing." Users noted the ease of ordering, plus the brand offers full-service set-up (although it's an added cost). Keep in mind: It may take weeks, or even months, to receive certain sofa styles, but the brand will provide an estimate at time of ordering.

Delivery optionsDoorstep delivery (starting at $59, depending on delivery zones) or white glove delivery (based on delivery zones, starts at $179)
Shipping timeStarts at 1 week for quick-ship items and 8 weeks for special orders
Return policy30 days; excludes made-to-order couches
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Furniture
Credit: ashley furniture

Pros

  • Many styles under $1,000
  • Option to shop in-store and online
  • Fabric is easy to clean, according to respondents

Cons

  • Customization not available
  • Styles not as durable as pricier brands

Attention budget shoppers who appreciate cool features—like reclining seats, cup holders, built-in outlets—Ashley Furniture has a variety of great options. Not only is it easy to find a sofa under $1,000 (some even under $500), but respondents shared positive feedback across the board—from ordering to comfort, appearance, and quality. Plus, you have the choice to shop online or in store.

Survey respondents found the sofas are more durable than similarly priced offerings from other brands, though maybe not as sturdy as higher priced options. Many noted that Ashley Furniture's couches are easy to clean and hold up well over time. One said, "It's very comfortable, doesn't flatten with time, and is still in the same condition as when it was new." Most sofas include decorative throw pillows, which our respondents appreciated. Once you pick a style, your choice of fabric and color may be limited and customization isn't an option.

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Features at a Glance

Delivery optionsIn-home delivery (fee varies)
Shipping timeVaries based on item; delivery team will reach out within two days to schedule shipment
Return policy30 days; damaged or defective delivery items must be reported within three days
Article
Credit: Article

Pros

  • Mid-century modern styles
  • Streamlined ordering process
  • Sofas are easy to assemble

Cons

  • Limited colors and styles available

Known for its minimalist and mid-century modern designs, Article offers a curated assortment of stylish sofas—making the brand a top choice for people that like to entertain. Most designs come in woven, leather, or velvet fabrics in a limited range of colors. Article's sofas are not as deep as other brands, so they're a practical choice for apartments and other small spaces, though they may not be the most sensible for family lounging.

With Article, you can expect your sofa to ship quickly and for assembly to take between five and 15 minutes. Overall, survey respondents enjoyed the size and style of their sofas, plus they found the ordering process simple. One said, "We love the style and quality that Article offers. And the customer service is phenomenal."

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Features at a Glance

Delivery optionsFront door delivery, in-room delivery, or white-glove delivery, prices vary
Shipping timeDepends on inventory and location
Return policy30 days, subject to a return shipping fee
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Macy's

Pros

  • Sofas available online and in store
  • Affordable sofa options, including frequent sales
  • Array of styles available

Cons

  • Some users experienced delivery delays

If you're someone who prefers to see and feel a sofa in person, consider visiting a Macy's department store to explore a variety of options. We suggest starting online. Once you've found a few styles you like, the website makes it easy to check which showrooms to visit.

Macy's offers an array of timeless sofa styles, plus a range of color choices. Find affordable three seaters under $500, sleeper sofas, reclining sofas and splurge-worthy sectionals, including the well-rated Radley 5-Piece Chaise Sectional Sofa (respondents found it comfortable and well worth the price).

We had over 200 Macy's sofa owners provide feedback, and most agreed that the quality is good, but wished certain styles were more durable and a few experienced delivery delays. One user noted it’s a good idea to wait for a sale: "Some sales are better than others. It’s possible to get a really good price."

Delivery optionsInside door (starts at $75), room of choice (starts at $115), white-glove delivery (starts at $140)
Shipping timeVaries by item; estimated delivery provided at checkout
Return policy3 days, subject to 15% restocking fee
Joybird

Pros

  • Fabric swatches available
  • Wide array of colors and fabrics

Cons

  • Pricey

From loveseats and daybeds to sectionals and sleeper sofas, Joybird has a wide variety of mid-century modern styles. You can choose more than 75 fabrics and colors—the site offers free swatch kits and design services to help you plan your layout and customize your sofa.

Overall, Joybird owners enjoy the ordering experience and the "excellent array of choices in style and fabric," though they are on the pricey side. There's also a 90-day return policy for ready-to-ship items.

Delivery optionsCurbside delivery or white-glove service on eligible items (fees determined by zip code)
Shipping timeWithin 2 weeks for ready-to-ship items; customized items take longer
Return policy90 days for ready-to-ship pieces (restocking fee and return shipping apply); made-to-order items are final sale
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Amazon

Pros

  • Fast delivery
  • Wide variety of styles

Cons

  • Quality varies based on the brand

Amazon has a wide range of sofas with many options costing less than $500. Since the retailer is known for its fast (and usually free) shipping, you can expect to receive your new couch swiftly. You can find sofas from a variety of brands, although most may be unrecognizable and quality can vary. Our advice? Rely heavily on reviews, including photo reviews, before purchasing a couch from Amazon.

This four-seat sofa is from Furmax, and one respondent who purchased it wrote: "The couch was REALLY easy to put together, It’s super soft, and is actually really sturdy. I was hesitant as this is my first furniture piece from Amazon, but I’m impressed! It’s definitely not a top notch couch, but it’s definitely worth the money so far!"

Delivery optionsFree standard shipping for Prime members; fees apply for some third-party sellers
Shipping timeVaries based on seller, but starts at a few days
Return policy30 days, but may vary for some third-party sellers
Crate & Barrel

Pros

  • Couches hold up well over time, according to survey respondents
  • Variety of customizable styles
  • Free fabric swatches

Cons

  • Delivery may take weeks, or even months

With a variety of customizable couches, Crate & Barrel is a good option for families looking to invest in a comfortable sofa that will stand the test of time. If you're working with a tricky layout, you'll have the option to customize the size and configuration of your sofa or sectional, as well as choose a fabric. Since these couches are an investment, you can order up to five free swatches of the fabrics before settling on a style. Not to mention, there's the option to visit a local store.

In our latest sofa survey, respondents loved the ease of ordering and the overall comfort, appearance, and durability of Crate & Barrel's couches. Many noted that the fabrics are easy to clean, with one who said, "I can easily wash off pen marks," and another saying, "We have two toddlers and have had some minor spills—everything has cleaned up very quickly." Since most of Crate & Barrel's sofas are made to order, delivery may take months.

Delivery optionsIn-home delivery (starts at $179)
Shipping timeIn-stock items typically ship within 7–14 days or 2–4 weeks depending on location; made-to-order items may take longer
Return policy30 days; excludes made-to-order items
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West Elm

Pros

  • High-quality, modern styles
  • Wide variety of fabrics (free swatches available)
  • Sofas hold up well over time, according to survey respondents

Cons

  • Delivery may take weeks, or even months

Showcasing a contemporary aesthetic, West Elm is home to a few of our favorite couches, including the best-selling Harmony sofa. (It was rated the most comfortable couch by Good Housekeeping experts, thanks to its cloud-like cushions). While West Elm sofas are a small investment, the prices are more affordable than some other brands—most are between the $1,000 and $2,500 range, although you may be able snag something cheaper on sale.

Most sofas are available in over 100 different fabrics, as well as various sizes, so you can customize a style to fit your space. While some quick-ship fabrics will ship within one to five weeks, other styles may take months to ship. Overall, we heard from 67 West Elm owners who gave the brand high scores for easy ordering and set-up. One said that their sofa "does not pill" and even after using it as their main sofa for five years, it's "held up very well."

Delivery optionsDoorstep delivery or white glove delivery (fee is based on delivery zones)
Shipping timeBased on the style, but starts at 1 week for in-stock items and 5+ weeks for others
Return policy30 days, but in-stock upholstery items must be returned within a week (excludes made-to-order items
La-Z-Boy

Pros

  • Stands out for its reclining sofas
  • Users appreciated unique features, like built-in chargers
  • Comfortable and supportive cushions, according to survey respondents

Cons

  • Online shopping experience isn't seamless
  • Furniture can not be returned, only exchanged

If you're looking for sofas with built-in recliners, look no further than La-Z-Boy. As the name suggests, the brand is focused on creating sofas where you can be "lazy"—a.k.a. kick up your feet up and relax. While there are options without reclining seats, the brand stands out for its recliner chairs and sofas.

We surveyed over 350 La-Z-Boy sofa owners, who gave the brand high ratings, especially for comfort and appearance. One said, "I have a bad back and the support of this sofa is amazing." Many also mentioned the couches are easy to clean and that they appreciate the unique features, like built-in chargers and removable cushions.

The only downside? The site doesn't offer as seamless of a shopping experience as other online retailers—it's more difficult to locate dimensions and choose a fabric. But, at least there's the option to shop in store.

Delivery optionsStandard delivery fee based on zip code
Shipping time6-8 weeks for fabric upholstery; leather and special-order items may take longer
Return policyNone; 3 days for exchanges, subject to a 30% restocking fee
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Lovesac
Credit: Lovesac

Pros

  • Fully customizable and interchangeable layout
  • Can buy additional pieces as needed
  • Machine-washable covers

Cons

  • Some users found it’s difficult to assemble

Lovesac is a smart option for homeowners looking to fill up a large living space or anyone who enjoys the flexibility of rearranging a modular sofa layout at home.

From arm style and configuration to fabric upholstery, Lovesac allows you to custom-design a sofa that accommodates your space. When you order a "Sactional" (a combo of the brand's name and sectional), you can buy as many seats and sides as you'd like—from two seats and four sides to the massive 10 seats and 12 sides. While Sactionals are expensive and some users found the sofas difficult to assemble, respondents loved that the couches are comfortable and easy to clean (the covers are machine-washable). "It's expensive, but so worth it," said one respondent.

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Features at a Glance

Delivery optionsFree doorstep delivery
Shipping timeApproximately 1-4 weeks; custom covers between 4-10 weeks
Return policy60 days
Wayfair

Pros

  • Wide selection of styles available
  • Fast delivery
  • Low prices

Cons

  • Some respondents worried their sofa may not hold up well overtime

Ideal for budget shoppers, Wayfair offers an array of stylish sofas at fair prices. From tufted cushions and trendy colors to sleeper sofas and reclining seats, you're sure to find a style that elevates your living room design. While most couches are easy to assemble yourself, the retailer also offers full-service set-up for an added cost.

Most survey respondents (we heard from 137 Wayfair sofa owners) were satisfied with their purchase, noting "unbeatable prices," great return policies, fast delivery, and helpful customer service. "Wayfair ordering was a breeze—fast delivery and fair pricing," said one. In terms of durability, some worried that their couch may not hold up well over time, although most found the sofa styles look pricier than they actually are.

Delivery optionsFront door or inside entryway (free); for eligible items, choose your choice of room ($49.99) or white-glove delivery and ($149.99)
Shipping timeVaries based on inventory; starts shipping at 2 days
Return policy30 days
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IKEA

Pros

  • Generous return policy
  • Small-space friendly
  • Couches ship fast

Cons

  • Styles don't look as luxe as other brands

IKEA is known for its affordable home furnishings, and they offer a number of modern sofa styles—from two- and three-seaters to sectionals. You'll find a wide selection of simple sofa styles under $1,000, plus a number of stylish choices under $500 and even $300. IKEA also prioritizes convenience, so many couches feature hidden storage and many have slipcovers that can be machine washed or dry cleaned. Hint: You can purchase spare slipcovers to upgrade your space in an instant.

The brand is ideal for price-conscious shoppers who don't mind assembling their own sofa. Ordering from IKEA is also helpful if you're looking for a sofa fast, since you have the option to order online and pick up from the store. IKEA sofa owners love the low prices, and many found the quality to be impressive albeit not as luxe looking as other brands. "Our sectional meets our family's needs and has been sturdy for the past 9 years," writes one survey respondent. "My only issue is that if we have to change all the covers (not just the cushions), it becomes a bit hard."

Delivery optionsStandard shipping (starts at $19), scheduled doorstep delivery (starts at $29), scheduled in-home delivery ($59)—assembly not included
Shipping timeMinimum of 2 days; same-day delivery available for in-store pick-up
Return policy1 year for unopened items; 180 days for opened items
Burrow

Pros

  • Sofas arrive in easy-to-move boxes
  • Free shipping on al orders

Cons

  • Some users found the sofas are smaller than expected

Burrow features a range of modular sofa designs that blends mid-century modernism with contemporary Scandinavian style. In an effort to maximize convenience, the brand ships all items in boxes that are easier to navigate through doors and hallways, a feature that's especially important for apartment renters.

Not only is the modular design simple enough to assemble yourself, but it allows users to rearrange the pieces as needed—like moving the chaise from one side to another the next time you move. Some users reported that the couches are smaller than expected so take note of the measurements.

The "Nomad" is the brand's most popular collection, which allows you to choose your favorite arm style, cushion fill, leg finish, material, and fabric color. Luckily, the website offers a straightforward, friction-free online ordering process.

Delivery optionsFree standard delivery
Shipping timeIn-stock items ship within 1-3 weeks
Return policy30 days, subject to a 10-20% return fee
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Walmart
Credit: Mainstays

Pros

  • Inexpensive sofas starting under $200
  • Offers a wide variety of styles
  • Fast delivery on most sofas

Cons

  • Quality varies from brand to brand

Whether you're decorating a bonus room or a small space, or you'd like to score a super affordable couch, few brands can compete with Walmart's low sofa prices. We recently compiled the best couches to buy at Walmart, and options include functional futons, modern sectionals designs, tufted styles, and vintage-inspired sofas. Shop an array of stylish sofas for small spaces starting under $200.

The popular retailer sells a variety of third-party and private-label sofas, as well as options from its value brand, Mainstays. While we haven't personally tested any of Walmart's couches, the brand is worth mentioning due to its affordable prices, fast delivery, and easy-to-assemble offerings. Since quality will vary from brand to brand, just be sure to read reviews before buying.

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Features at a Glance

Delivery optionsFree standard shipping with option to add assembly ($89), additional fees may apply for some third-party sellers
Shipping timeMost couches ship within 1 week
Return policy90 days

How we choose the best places to buy a couch

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Over the years, our scientists and engineers at Good Housekeeping Institute Textiles Lab have researched sofas from more than 50 stores and brands, plus surveyed thousands of sofa owners to receive their in-depth feedback on the couches they own. Users provided detailed information on everything from the online ordering process, delivery, and assembly to comfort, appearance, and durability over time. Our product experts tried out a few of the brands, like Crate & Barrel and Burrow, many of which have earned a title as one of the best sofas, best sectionals, or the most comfortable couches.

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What to look for when shopping for a couch

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✔️ Type of sofa: It's important to consider the size of your space, plus the size of your family. Standard sofas, ideal for three or four people, are generally between 72 and 85 inches long. Love seats, usually around 48 to 70 inches long, are best for two people (like couples) and ideal for small spaces. Sectional sofas—typically U- or L-shaped—include extra pieces that can be arranged to create a leg rest. Other popular types include modular sofas (adjustable sofas comprised of individual pieces), sleeper sofas (include a pull-out mattress or can be reconfigured into a bed), and reclining sofas.

✔️ Features: On top of cushioning, materials, and frames, some brands are well-known for providing unique features, like reclining seats, built-in storage, USB ports, or sleeper sofas.

✔️ Upholstery material: Most likely, you'll want to select a fabric based on your personal preference. Leather sofas tend to be more expensive and harder to clean. Meanwhile, polyester fabrics tend to be easier to clean and maintain, making them a great choice for families with kids or pets. Natural fibers, like cotton or linen, look beautiful but typically don't hold up as well to stains, so they are better suited for sitting rooms or spaces that aren't used every day.

✔️ Price: Consider whether you'd like a comfortable couch that will last for years or if you prefer an inexpensive option that may need replacing, sometimes within in a year or two. You can find cheap couches under $300, but they won't provide the quality or durability of more expensive sofas. A number of quality retailers make it possible to find a great sofa under $1,000, but if you're searching for a large couch or sectional made from quality materials, you're likely looking at a few thousand dollars.

✔️ Shipping: If you need a couch ASAP, you'll want to pay attention to in-stock options. Out-of-stock and made-to-order couches can take weeks, or even months, to ship. Retailers, like Amazon, Wayfair, and IKEA, prioritize fast delivery, shipping some styles within a week. Other brands, like Pottery Barn and Crate & Barrel, focus on customizable couches that are worth the weeks-long wait.

✔️ Return policy: Most sofa brands offer at least a 30-day return and exchange policy (although not all), but you may be subject to restocking fees, shipping fees and/or packaging fees. Additionally, most made-to-order sofas are final sale.

Why trust Good Housekeeping?

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The Good Housekeeping Institute Textiles Lab has been recommending sofas for decades. Our lab experts regularly conduct sofa surveys with the GH Institute's proprietary tester panel and we used those data points to ensure this article contains trusted and comprehensive user feedback.

Headshot of Lexie Sachs
Reviewed byLexie Sachs
Executive Director, Strategy & Operations

Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.

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