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I Keep a Spreadsheet of Every Cologne I Smell. These 17 Made the Cut

I’ve smelled nearly 400 scents to find the standouts for every budget and occasion.

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Three fragrance bottles: a blue sculpted bottle, a clear bottle labeled "I DON’T KNOW WHAT," and a green tea scent bottle.

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It feels like more than ever, men want to smell good. Just look at r/colognes on Reddit, which has 19,000 contributors each week. The rabbit hole of men’s cologne leads to a wonderland of niche brands, celebrity endorsements, forum reviews, and an entire lexicon of descriptors like “projection,” “silage,” and “composition” that can make finding your next signature scent feel inscrutable.

Luckily, you’re in good company: I’ve learned the lingo, browsed the forums, watched the countless TikTok reviews, and even worked retail at an Ulta Beauty. I’m a fragrance nerd, and in true nerd fashion, while covering men’s grooming at Good Housekeeping I’ve started keeping a spreadsheet of everything I’ve smelled. Between my research on affordable colognes, seasonal picks, and even surveying parents about their teens’ favorite colognes, I’ve amassed a database of nearly 400 scents that I’ve smelled firsthand.

Our top picks:

The fruit of this research is this shortlist of the best colognes for every budget and occasion. Whether you’re shopping for yourself or looking for a gift for him, use this as your shortlist of must-smell colognes on your next department store visit.

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Escentric Molecules has created some of my all-time favorite fragrances. Escentric 03, in particular, feels like the ultimate masculine smell—fresh-spicy, peppery, and citrusy in a way that makes it suitable for both daytime and nighttime. This fragrance’s scent straddles the line between traditional and out-of-the-box perfumery in a way that’s very approachable. That might by why I get complimented nearly every time I wear this fragrance.

CategoryChypre
NotesLime, mandarin, pink pepper, black pepper, ginger, freesia, rose, hedione, jasmin, orris, cinnamon, tonka, vetiver, sandalwood, iso e super, leather, muscone, amber, costus
Sizes3.4, 1.0 fl. oz.

Annis and lavender have been staples in men’s perfumery for a long time, and Le Male in Blue’s focus on these facets unadorned with additional top and middle notes makes it a clean, classic scent that any man can rock. You don’t have to reinvent the wheel to smell good.

CategoryAromatic
NotesAnnis accord, blue lavender, benzoin
Sizes4.2 fl. oz.
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3
Best Affordable Cologne

Dossier Musky Green Tea

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3
Best Affordable Cologne

Dossier Musky Green Tea

If there’s one brand that understands the value proposition of fragrance, it’s Dossier: Their expansive line of fragrances covers both dupes and original compositions that rival high end counterparts in sophistication and longevity. Musky Green Tea is among my favorite springtime scents because of its citrusy, tea-forward top notes atop a base of musk and woods, smelling masculine yet unconventionally so.

CategoryCitrus
NotesGreen tea, bergamot, mandarin, petitgrain, black currant, neroli, musk, sandalwood, orris
Sizes1.7 fl. oz.
4
Best “Beast-Mode” Cologne

Afnan Supremacy Collector's Edition

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4
Best “Beast-Mode” Cologne

Afnan Supremacy Collector's Edition

$50AmazonAlso Consider

“Beast Mode” fragrances are super popular right now, referring to colognes with strong silage and longevity. Many of these feature more traditionally masculine scent profiles like chypres and aromatics. Afnan in particular has been lauded online for their beast mode fragrances and after smelling Supermacy Collector’s Edition, I have to agree with the hype. The fruity opening gives way to a warm, musky, and woody base that lingers for hours. I keep my bottle on my desk in the Good Housekeeping Institute for whenever I have an evening event and need a long-lasting scent.

CategoryChypre
NotesPineapple, bergamot, apple, white floral, orange blossom, birch, amber, oak moss, musk, ambergris
Sizes3.4 fl. oz.
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Where many colognes opt for bold, head-turning presence, Tacit takes a polished, understated approach. The fresh notes of yuzu and basil give it a serene just-left-the-spa quality that is both familiar and unique. While I've found it doesn't have the longest wear time compared to others on this list, it's a fantastic choice for anyone who wants to smell good without announcing it to the whole room.

CategoryAromatic
NotesYuzu, basil, clove, rosemary, mint, fennel, cedarwood, vetiver, amber
Sizes1.6, 3.3 fl. oz.
6
Best Fresh Cologne

Snif Ace Ace Baby

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Best Fresh Cologne

Snif Ace Ace Baby

Now 62% Off

Since I’ve gotten Snif’s Ace Ace Baby I’ve worn it pretty much every weekend. The light composition is refreshing in an unconventional way, swapping more well-trodden citrus notes for lemonade accord, ginger, and grass. While it isn’t the most long-lasting, it’s a great inoffensive daytime scent for any guy looking to smell fresh without smelling like everyone else.

CategoryCitrus
NotesLemonade accord, ginger, timur pepper, white freesia, green apple blossom, lavender, grass, blonde woods
Sizes1.0, 0.34 fl. oz.
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7
Best Gourmand Cologne

Scents Unearth'd Oro Tonka

Oro Tonka

Finding a gourmand scent that still feels manly can be difficult, but Scents Unearth’d has cracked the code. Oro Tonka is sweet and warm in a way that compliments colder weather and smells far more expensive than its $35 price tag would imply. The star note of tonka bean is prominent and long-lasting.

CategoryGourmand
NotesTonka bean absolute, golden amber, cocoa woods
Sizes3.4 fl. oz.
8
Best Cologne for Special Occasions

Diptyque Eau de Minthé Eau de Parfum

Eau de Minthé Eau de Parfum
8
Best Cologne for Special Occasions

Diptyque Eau de Minthé Eau de Parfum

When I have to go to something special—a wedding, a birthday, a celebratory dinner—I wear Eau de Minthé. Even if I'm lacking a fresh shave or haircut, this fragrance makes me feel like I just walked out of the barbershop. This is no doubt due to its well balanced prominence of mint notes which are mellowed out with soothing rose oxide and patchouli. In aggregate, these scents create a unique profile that harkens back to older styles of masculinity in the best way possible.

CategoryAromatic
NotesMint, nutmeg, geranium, rose, patchouli
Sizes2.5 fl. oz.
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I Don't Know What is an aptly-named concoction: It features subtle, skin-hugging notes like Iso E Super, ambrox super, and Civettone that are barely perceptible unless you get close. The top note of bergamot offsets the otherwise woody and slightly-animalic base notes to create something that feels like the fragrance version of quiet luxury. I've also found it great for layering on top of other colognes, adding a little je ne sais quoi to whatever scent you pair it with.

CategoryWoody
Sizes0.34, 1.7, 3.4 fl. oz.
NotesBergamot essence, Iso E Super, vetiver, Civettone, Ambrox Super, Firsantol
10
Best Unique Cologne

Hawthorne Frozen Flame

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Hawthorne Frozen Flame, Good Housekeeping's Pick for Best Unique Cologne for Men
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Hawthorne Frozen Flame, Good Housekeeping's Pick for Best Unique Cologne for Men

Hawthorne's abstract compositions give much-needed respite from the oversaturated world of ouds, leathers, and the like. Frozen Flame, which took the top spot in my best affordable colognes roundup, has become my go-to for smelling like nobody else on nights out thanks to its unique inclusion of metallic notes balanced by vanilla and cedar.

CategoryAmber
NotesBlack vanilla, chrome, white cedar
Sizes1.7 fl. oz.
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This bergamot-centric scent is my go-to "I need to smell clean and well-groomed" cologne. The citrusy top notes of bergamot and mandarin are married perfectly with base notes of suede, frankincense, and leather for a not-too-sweet take on citrus cologne. I'd be remiss to not mention that the bottle doesn't feature a sprayer but rather relies on you dripping it out and applying by hand, which takes some getting used to, but this scent is worth the trouble.

CategoryCitrus
NotesMandarin, bergamot, hawthorn, nutmeg, vetiver, violet leaf, leather, suede, frankincense, patchouli
Sizes3.4 fl. oz.

Bold Instinct smells dangerous and playful at the same time, with warm and spicy notes of nutmeg, cinnamon, and ambergris underpinning fresh pineapple and bay leaf. It's the kind of cologne I put on when I want to feel sexy but not self-serious, and at $35 a bottle, this cologne's spicy scent profile punches way above its weight.

CategorySpicy
NotesPineapple, bay leaf, peat, cinnamon, nutmeg, cardamom, ambergris, musk, patchouli
Sizes1.7, 2.5 fl. oz.
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Cathedral of Ruins’ name is apt—it smells like a dry, dilapidated church in the best way. It has notes of black peppercorn, Peru balsam, and frankincense blended atop a woody base, coming together for a perfect-for-fall scent that is distinctive compared to other woody colognes.

CategoryWoody
NotesCypress, black peppercorn, rose, saffron, Peru balsam, frankincense, leathered woods, musk
Sizes1.7 fl. oz.

My signature scent during my college years, to this day it holds a special place in my heart. Aquatic scents are flattering because of their "fresh-from-the-shower" effect, and this one's use of patchouli adds an extra bit of earthiness that smells more natural and less sterile than others. "Petrichor" is an often overused word when it comes to these kinds of scents, but it's well-applied here.

CategoryAquatic
NotesBergamot, white flower, vetiver
Sizes0.34, 3.4 fl. oz.
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15
Best Aromatic Cologne

fine'ry. Maximus

Maximus
15
Best Aromatic Cologne

fine'ry. Maximus

Now 41% Off

A recent release from fine'ry, a fragrance house noted for crafting dupes of luxury fragrances, Maximus is a slightly more subtle take on the same suave aromatic composition of Valentino's Born in Roma Uomo. Its mixture of clary sage, violet, and vetiver convey a sense of refinement that's difficult to find at its price point.

CategoryAromatic
NotesClary sage, violet, vetiver
Sizes2 fl. oz.

Some colognes are faithful recreations of the real world scents we covet. Ombré Leather is one of those scents, with a straight forward leather-centric composition that shocked me in its realism the first time I smelled it. Notes like violet, jasmine, and patchouli play a supportive role here, heightening the veracity of the strong leather notes to a magically real admixture.

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Features at a Glance

CategoryLeather
NotesCardamom, jasmine sambac, black leather, patchouli, white moss
Sizes0.34, 1.7, 3.4, 5.1 fl. oz.
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For those whose palettes have expanded beyond the mainstream or need to ensure they smell like no other, Olfactory NYC's custom scents are the perfect way to express your individuality. Instead of relying on abstract quizzes to craft your custom fragrance, you order sample sets of their wide array of base and top notes to craft a combination you can uniquely call your own. Once you've narrowed down the composition, you can order your scent as a full-sized cologne or even in other personal care products like body wash and lotion.

CategoryCustom
NotesCustom
Sizes0.51, 1.7 fl. oz.
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