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Sabina Wizemann

Beauty Lab Director

Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. She has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries.  

Latest from Sabina Wizemann

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I've Been a Beauty Expert for 12 Years. Here's Why I Apply Mascara Without a Mirror

Turns out, I like my lashes better when I skip the mirror.

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I’m the GH Beauty Lab Director—Here’s What I Learned from Trying Fraxel for the First Time

From prep to results—and yes, brave, unfiltered photos—here’s what to know before booking Fraxel FTX.

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10 Best Shampoos for Dry Scalp, According to Hair Experts

Top formulas to soothe itchy scalps and dandruff.

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I Test Beauty Products for a Living. Here's Why Olay Cleansing Melts Impressed Me

Lab-tested, travel-ready, and surprisingly gentle, these solid cleansers redefine everyday skincare.

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I Tested Dyson's Latest $650 Airwrap i.d. Multi-Styler—Here's My Honest Review

It's Dyson's smartest—and priciest—hair tool yet.

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18 Best Korean Skincare Brands for "Glass Skin"

Get to know all the best brands and ingredients in Korean skincare.

beauty innovation & tool awards 2025

Good Housekeeping’s 2025 Beauty Innovation Awards

After testing hundreds of products, the GH Beauty Lab reveals the breakthroughs that truly deliver.

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We Tested 30 Foundations on Dry Skin. These 13 Are the Best.

The face makeup that leaves parched skin looking so soft and silky.

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This Is How Often You Should Wash Your Hair, According to Experts

Learn when to shampoo depending on whether your hair is thick, thin, oily or dry.

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The New Serum You Need for Radiant Skin

Get powerful glow-giving results — at a fraction of the cost of other products.

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