There are thousands of beauty products already on the market and new ones launching every day. For the annual Good Housekeeping Beauty Awards program, the Good Housekeeping Institute Beauty & Personal Care Lab’s goal is to highlight the best-performing skincare products, haircare products, makeup products, and more on the market.
How are the products for Good Housekeeping's Beauty Awards tested?
The GH Beauty Lab evaluates the formulation, claims and any company or clinical data behind each beauty product. In the next stage, the products with the highest potential are assessed for efficacy and performance using consumer and/or Lab testing with state-of-the-art scientific instruments.
What are the launch date requirements for beauty products to be considered?
We will consider beauty products that have launched at any time, but they must be permanently available through April and June 2027 to be considered. For products launching after the submission deadline, please contact [email protected] regarding final packaging availability and arrangement for possible later product submission.
What beauty product categories are eligible to be submitted?
The GH Beauty Lab will consider the following categories for GH Beauty Awards:
- Skincare products for face and body
- Haircare and styling products
- Makeup and nail products
- Beauty tools
- Fragrances
- Teeth whitening products
- Beauty technology
- Professional treatments
- Spa services
Health products, supplements, baby products, home fragrance, and men’s grooming products are not eligible for the GH Beauty Awards.
Products that currently hold the Good Housekeeping Seal with an active license are exempt from the entry fee, though still need to complete the submission form with relevant information. Past winners of GH Beauty Awards, including those who purchased an award license, must still pay a submission fee to be considered for this year's program. If you have further questions, please reach out to [email protected].
Good Housekeeping does something that no other brand does: If a product that has earned our Seal is defective, we'll replace it or refund the cost within two years of purchase.
How can I submit beauty products to be reviewed for the Beauty Awards?
You must submit an entry and payment form and one sample of each product (if applicable) in order to be considered for the Good Housekeeping Beauty Awards. More information about submitting product samples is available below and via the entry form link. If you have multiple products to submit, you must fill out a separate form for each product. You can then pay for all submissions under one payment.
Submission Instructions:
- Click this link to be brought to the platform where you will be entering your submissions.
- Click “create an account and apply.” Create your account by entering your email and a password.
- Follow instructions for submitting your product. Please input all required fields.
- Click “add another submission” at the payment screen if you’d like to submit another product. It will total your amount at the end so you can pay all at once. (The fee is $995 per individual product; one fee covers all the shades or scent variations of a product, if applicable.)
- Once finished, you will receive an email confirming your submission and a link to edit and update it if needed. (For help with issues regarding the submission and payment platform, please contact [email protected].)
Is there a limit to the number of products I can submit?
No, you may submit as many products as you'd like. Note that you will have to fill out a new application form and pay a separate submission fee for each product entered.
How many samples will need to be provided?
The GH Beauty & Personal Care Lab will review each submission based on the supporting data and materials shared through the submission form. Depending on the category, we may request three to 10 product samples (or a full shade range for complexion products) for Lab and/or consumer testing. For services or treatments, a Beauty Lab analyst will contact you to arrange evaluations as needed.
When are the winners announced?
The Good Housekeeping Beauty Award winners are published in the May/June print issue of Good Housekeeping each year and online at goodhousekeeping.com.
What is the deadline for submission?
- Please submit all entries by October 15, 2026.
- For general GH Beauty Awards questions, please contact [email protected].
- For help with issues regarding the submission and payment platform, please contact [email protected].
