When it came time to put together a list of the best toys of the year — our 16th time around — we had a few goals in mind: First, to ensure that we considered every aspect of the play experience, from taking the toy out of the box — is it easy? is the package sustainable? — through how well it would hold up after heavy use. We searched for toys that were safe to use, easy enough to assemble and constructed well. We also looked for toys that went beyond, offering some kind of developmental benefit, like the chance to work on those fine-motor coordination skills or develop those all-important social-emotional skills. But, most of all, we wanted the toys to be fun — something you can’t test for in the Lab.

It’s a lot to ask for, but we enlisted experts big and small for the task. The pros at the Good Housekeeping Institute Parenting Lab covered the adult stuff: checking safety documentation, checking the engineering of the toys, keeping track of toy trends, and so on. (Check out “How We Tested” for more information on our methodology.) But then kid testers across the country, from toddlers to teens, did the all-important fieldwork, telling us which ones they'd go back to again and again.

So that’s what our Best Toy Awards delivers: Toys that are safe, designed well, developmentally appropriate, and constructed with quality and — most of all — fun to use. Whether they’re video-game pros who love the tech toys, artsy kids who can't wait to let their creativity run wild, kids with wild imaginations, or some combo of all of the above, there’s sure to be an expert-approved, kid-love toy for everyone on your list.

Meet the Judges

meet the experts

How We Tested

how we tested

The experts at the Good Housekeeping Institute reviewed every product submitted for the program, reviewing industry-standard testing documentation as well as getting hands-on with all aspects of the toy, including the unboxing, assembling, and play experiences. In addition, experts perform supplemental in-lab and at-home testing.

First, we look to see how simple or difficult it is to get the toy out of the packaging, along with the sustainability of the packing materials and the waste it creates, if applicable. When assembling the toy, we also look at how easy or complex the task is, the materials required to get it working and the general time investment families need to go from box to play. Once assembled, we look to see the quality of the toy’s construction. Based on our expertise, does it appear to be a toy that will be durable and hold up well over time? We look at that in addition to our compliance verification for ASTM testing standards.

Beyond the nitty-gritty, we look for toys that foster skills that benefit a child’s development. Does it help them improve fine or gross motor skills? Will it help encourage social interaction, or foster imaginative play? Does it help with academic support and growth for STEM, literacy, social studies, and beyond? Is there a social-emotional component to the toy?

Once all that is considered, finally, the ultimate test comes into play — how well does the toy perform with the true experts, our kid testers? Every submission is sent out to kid toy testers. This year, submissions went to more than 200 kids of all ages across the entire country, who helped us determine the “fun factor” and which toys were the very best products for us to recommend to countless households.

Under 3 | Ages 3+ to 5+ | Ages 6+

ages under 3
Mike Garten
toy awards
Mike Garten
ages 6 and up
Mike Garten