30 Trendy Gifts Women in Their 20s Say They Really Want
From viral products to editor-loved essentials.
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The key to shopping for women in their 20s is to lock into their interests, whether they’re trying out a hobby, have recently moved into a new house, or follow the latest beauty trends. You’ll want to track down popular gifts that don’t feel overly trendy. I’ve rounded up chic products that I’ve spotted on social, and things my fellow editor and I love and swear by. As a 30-year-old editor, you’ll find a number of my personal faves topping this list.
Our top picks:
- Best value: Pavoi Chunky Huggie Earrings
- Viral gift: Sol de Janeiro Brazilian Bum Bum Jet Set
- Gift under $20: Embroidered Dog Mom Sweatshirt
- Personalized gift: Initial Quilted Toiletry Bags
A few trends? The younger gen is trying to spend less time scrolling and giving their energy to offline hobbies (like watercolor painting and reading). They still care about viral beauty and fashion products though, like the viral Sol de Janeiro Bum Bum Cream, the latest from Summer Fridays, or the “It” bag of the year (hint: It’s the Longchamp tote). And you can’t go wrong with something personalized, whether it’s a custom neon sign for her first adult apartment or a bubble initial necklace that she can wear every day.
Gen Z is into all things vintage or vintage-inspired—they’ve even brought back record players. Popular artists like Taylor Swift and Olivia Rodrigo make it easy for fans to buy their latest work on vinyl, even though this one from Crosley also plays music via Bluetooth.
Offline hobbies are trending, and this chic workbook will encourage her to flex her creativity (and get her to stop the scroll). There are 12 pre-drawn sketches to paint, and easy-to-follow directions—no expert artistic skills required.
Getting a dog in my 20s was the best decision I ever made, and trust me, it will become her entire personality if it hasn’t already. Customize her a cozy sweatshirt with her precious pup on the front, and she’ll want to wear it on every dog walk.
Summer Fridays is the “It” beauty brand right now, from their best-selling lip butter balms to the viral JetLag collection. This travel-friendly set lets them try four popular products: eye masks, hydration serum, hydration mist, and the mask + moisturizer.
From commuting to work and running errands to traveling through the airport, it seems like everyone’s carrying Longchamp bags this year. They come in a bunch of sizes and colors, but most of them fold up small for easy portability.
Bubble jewelry is still trending, and this beaded necklace is too cute. If you’re shopping for a bestie or sister, grab yourself a matching one!
If you’ve never heard of Brick, you might be like what? Why would I pay $70 to make my phone stop working? But the younger gen is serious about lowering their screen time. They get to decide which apps and websites are most distracting, and it’ll temporarily block them.
Chances are, she starts every morning with an iced coffee or matcha, and a pretty glass just elevates the experience. Adorned with bright stripes (there’s green, brown, black), this ceramic mug has a dedicated straw hole for easy drinking.
Colorful and kitschy (in a chic way), this set of packing cubes will keep her bag streamlined. I swear by packing cubes, especially for longer trips with multiple destinations. My advice? Pack outfits for different locations in each cube.
Retro cameras are trending, but this screen-free camera is actually digital. I’ve tried an earlier version of the Camp Snap, and it’s really fun and easy to use—you can plug it directly into your phone to download the pictures.
Gift her a luxurious scent in the form of perfume and a body lotion. The vibrant fruity fragrance captures the spirit of London: bold, adventurous, and creative. There are notes of raspberry, blueberry, jasmine, and musk.
For the girl who travels, this personalized set will make it easier. There’s enough space to store all of her shower essentials, skincare products, and makeup. Just grab her initial!
From Sarah J. Maas’ popular fantasy series to rom-coms turned TV shows (like Heated Rivalry and Off Campus), women in their 20s are reading again. Personally, I’m obsessed with my Kindle, and I love that this one is small enough to carry around in my purse and stays charged for days.
Chunky gold hoops are so in right now, and this colorful pair does not disappoint. The earrings have sparkly cubic zirconias and are lightweight enough for everyday wear. Choose from 14K yellow gold plating or sterling silver.
For her first adult apartment, these colored wine glasses will double as decor on a bar cart. Every vintage-inspired glass is a different color, so her friends can easily keep track of their drinks at girls’ night.
Trust me: Young adults love Jellycats. These friendly faces are fun to collect, and look adorable displayed on a bed, bookshelf, or desk. Note: This smiling coffee mug is only 2.8 inches tall when sitting.
Her 20s will likely come with new stressors, so gift her this journal that's designed to track everything from her sleep habits to energy levels. And if she ever needs an extra boost to meet her goals, the wellness articles throughout have more than enough inspiration.
We always rely on Pavoi for affordable jewelry that looks much more expensive, and this sparkly tennis bracelet has been spotted all over social. It’s perfect for any occasion, whether she’s dressing for the office, grabbing drinks with friends, or attending a wedding.
Now she can enjoy this buzzy fragrance whenever she travels, thanks to this set. It comes with three of the brand's viral products: Brazilian Bum Bum Cream, Brazilian 4 Play Shower Cream-Gel, and Brazilian Crush Body Fragrance Mist.
The cross design makes these fleece slippers look chic. They come in more than 20 styles, and have an open-toe design that's made to feel breathable and cozy.
Alyssa Gautieri (she/her) leads Good Housekeeping’s gift guide strategy. She writes and edits commerce content, where she analyzes lifestyle trends, shopping data, and works closely with the Good Housekeeping Institute to recommend top-tested products. Previously, she was the associate lifestyle editor for GH and wrote for publications including ELLE Decor, BobVila.com, and Unique Homes Magazine. When she’s not tracking down buzzy products, you can find her walking her dog, Skye, around Jersey City.
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