Juliet Heaton
Beauty Innovation Tester
Juliet has masters degrees in both chemistry and cosmetic science, and has worked in formulation development for both Dove and The Body Shop. She has an in-depth knowledge of ingredients and tests used in the beauty industry, as a result of working in research and development for five years.
She uses this all this experience and learning to test products against their claims in the GHI beauty lab. She loves working with our reader panel directly to hear about their experiences with the many products we test.
The best moisturisers for sensitive skin this winter, from just £4
Slather on these tried-and-tested lotions, without the fear of flare ups
14 best collagen supplements, tested by 350 panellists
'It took two years off my skin age'
The best hot brushes to buy, according to over 300 testers
Detangle tresses and style them smooth and sleek with these tried and tested tools
The best hair dryers for every hair type, tested by 340 panellists
Want to dry without damaging? Find out which hair dryers blew us away on trial
7 best nail supplements that actually work, tested by 160 people
Suffering from dry, brittle nails? Bid farewell to the flake with these tried and tested nail vitamins
The best eye creams for reducing wrinkles and fine lines, tested by over 1,000 women
Hydrate, brighten and smooth delicate skin with a targeted cream
The best body moisturisers and lotions for softer skin, according to over 300 testers
Spoiler: you may not have heard of our winner
11 best shampoos for all hair types and goals, tested with 360 people
‘The improvement in my hair’s texture was instantly noticeable’
Revealed! The Good Housekeeping Institute Believe in Beauty Awards winners 2026
The products that genuinely work, according to 539 GH members and the GHI experts
The best cleansing balms to remove makeup effortlessly and keep skin hydrated
The top-scoring pick, according to our 300 panellists, may surprise you...
15 best face tanning drops for a sun-kissed glow year-round, tested by 495 women
For a natural bronze, without the UV damage
The best hair growth supplements for women, tested by 150 panellists
'By the three-month mark, most of our panel reported shinier, stronger and thicker hair'
Best beauty subscription boxes, tried and tested by 150 people
“I used all the products inside and will be repurchasing in future!”
The best eyelash growth serums for longer, fuller lashes, tested by over 380 people
Get the lashes you've always wanted with these hard-working serums
The best spot treatments for clearer, healthier skin, tested by 330 people
We've found the top gels, patches and creams to banish breakouts
The best beauty tools that really work, from acne devices to hair removal lasers
These high-tech gadgets are bringing the salon home in 2026
Get your Christmas gift shopping done with these brilliant beauty buys Amazon
From ghd to Elemis, Shark and more, there's plenty of choices to gift them (or yourself)
The best Black Friday beauty deals still live on Cyber Monday - last chance discounts on brands including Shark and Medik8
Be quick to bag a beauty bargain, as these generous deals won't be around for much longer
The best body oils for softening dry, scaly legs, tested by 320 women
Our top skin-firming and softening formulas