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The best eyelash growth serums for longer, fuller lashes, tested by over 380 people
Get the lashes you've always wanted with these hard-working serums

Keen to give your mascara a break from time to time? To get those long, voluminous eyelashes that don't require any retouching, we recommend adding one of the best eyelash serums to your beauty shopping list.
These makeup bag must-haves contain active ingredients – such as vitamin B5, proteins and natural extracts – that help to nourish and condition your follicles for luscious, soft lashes.
But they vary in efficacy so to find the growth serums that really work, the Good Housekeeping Institute recruited a panel of testers to put a range of market-leading products to the test for two months. These are the ones that earned their seal of approval in a handy list, but scroll on for their full reviews.
How we test
We asked our panel of 380 testers to use one of 28 lash serums for two months. At the end of the trial period, they gave us detailed feedback on how they performed. They reported back on any eyelash growth and ease of application, as well as letting us know if they experienced any irritation, and whether they would recommend the product to others.
Back at the Good Housekeeping Institute, our beauty experts used a VISIA photo analysis machine to measure any improvements in the volume and length of our testers' lashes before and after the trial, recording any changes right down to the last 0.1 of a millimetre.
Juliet has masters degrees in both chemistry and cosmetic science, and has worked in formulation development for both Dove and The Body Shop. She has an in-depth knowledge of ingredients and tests used in the beauty industry, as a result of working in research and development for five years.
She uses this all this experience and learning to test products against their claims in the GHI beauty lab. She loves working with our reader panel directly to hear about their experiences with the many products we test.






















