True beauty isn’t about how you look on the outside. It’s about having an inner confidence that shines through. And that’s why, this Mother’s Day, Good Housekeeping is celebrating the power of feeling beautiful, whatever your life stage.
That means embracing the changes that come with time, and choosing beauty products that do the same: ones that not only work for your evolving needs, but also make you feel empowered and unapologetically yourself. The idea that beauty only belongs to the young is redundant. You only need to look at L’Oréal Paris ambassadors like Gillian Anderson to see that beauty has no age limit.
So here’s our rallying cry to beauty that’s right for you, right now. With smart science, advanced formulas and a healthy dose of self-belief, feeling confident at every age has never been more achievable – or more enjoyable.
Confidence is... turning up the volume
It’s normal to experience those days when your hair plays dead, sitting
limp against your head. According to L’Oréal Paris, loss of lift is one of the most common hair concerns for women over 50, due to hormonal changes that leave hair finer and less inclined to behave.
These days, there’s no reason to settle for flat hair. Collagen peptides are the latest active to make the leap from skincare to haircare, and they are the plumping powerhouse in the L’Oréal Paris Elvive Collagen + Lifter range. The breakthrough formulas are proven to boost volume from root to tip for extra oomph. Follow with L’Oréal Paris Elvive Big Hair Day
Spray and you’ll have lift-off in seconds.
Confidence is... owning your own shade
Colour becomes a delicate negotiation as your hair gets drier and more fragile with age. You want rich, shiny coverage that lasts, but without the fear of dryness, damage or that dreaded ‘blocky’ finish. Luckily, hair-dye technology has grown up alongside you, offering formulas that consider care as much as colour.
Take L’Oréal Paris Excellence Age Perfect Nudes, a nourishing permanent colour created especially to flatter mature hair of all types and textures. Free from ammonia and packed with nourishing micro-keratin, it strengthens strands to reduce breakage by 50%*. As for the colour itself? It’s everything you want: a multi-tonal finish with zero compromise on grey coverage.
Most importantly, when it comes to finding your perfect colour, remember that confidence lies in what flatters you now. Ultra-dark tones can look harsh against mature skin, while ashy hues can be draining, so look to softer neutrals and gentle golden tones that enhance your complexion – like hair’s version of your favourite nude lipstick.
Confidence is... caring for the skin you’re in
The years bring wisdom, but also changes to your skin’s firmness, hydration and radiance. That’s why it’s so empowering to switch your skincare goals towards glow, comfort and healthy plumpness rather than trying to eradicate wrinkles altogether.
Streamline your regime with products that give mature skin the love and support it deserves. Peptides are excellent for firming, and niacinamide is an all-rounder for radiant, even skin, but you’ll want to get them in formulas backed by science. One proven option is the L’Oréal Paris Age Perfect Collagen Expert range, with velvety rich formulas created especially for 50-plus skin, giving nourishment you’ll see instantly. With everything from SPF30 day moisturiser to plumping night and eye creams, you’re covered 24/7.
Serums remain a daily powerhouse product, thanks to their high concentration of active ingredients and lightweight molecular structure, meaning they can penetrate skin at a deeper level. The trickiest issue is usually which one to pick, with each active offering a different benefit, whether that’s glow, firmness or reducing the appearance of wrinkles. This is where the innovative L’Oréal Paris Age Perfect Serum Le Duo steps in, combining two serums in one pump to target wrinkles, firmness, and radiance in one go, so you don’t have to choose. Clever.
Confidence is... celebrating yourself (today of all days)
Mother’s Day isn’t just about being celebrated by your loved ones – it’s about celebrating yourself. This year, make time for whatever makes you feel good, whether that’s treating yourself to a facial or slicking on a bold lipstick.
At GH, we’ve always believed that confidence and beauty deepen with age, so appreciate yourself, exactly as you are. Because you’re worth it.
Discover beauty products designed to help you feel confident at every life stage at loreal-paris.co.uk
