We earn a commission for products purchased through some links in this article.
Best Amazon Prime toy deals, from Toniebox to Barbie – to buy before the sale ends tonight
We've found savings on some of the hottest toys for 2026
It's the perfect chance to top up their toy box with the latest releases from brands like LEGO, Barbie, and Play-Doh, thanks to big savings in the Amazon Prime Day sale.
When is Amazon Prime Day?
The autumn Prime Big Deal Days sale is now running until midnight on 7 October. So, if you want to treat the kids in your life (big and small) or get ahead for Christmas, now is the time. You'll find the best Amazon Prime Day deals on day one below.
To help you sort out the best, most-exciting toys from those that will end up pushed to the side within an hour, we've pulled together this handy list of the best toy deals to shop right now, and will be keeping it updated throughout the sale.
The best toy deals in the Amazon Prime Day sale
Toniebox 2 Audio Player with Disney Bundle
The screen-free Toniebox 2 is suitable for kids aged one to 12-years-old, so it's a toy that will grow with your little one.
There are hundreds of tonies to choose from, but this handy bundle includes some of Disney's hits to get them started.
This clever kit will keep them entertained for hours (trust us, we've tried it). It contains everything they'll need to create 12 engaging experiments, teaching them STEM while having lots of fun.
And at this price, it's also a great one to bulk buy for their friends birthday parties.
If your child already loves Beyblade, this motorised arena is the ultimate upgrade. The moving centre throws spinning tops into even faster, more unpredictable battles, making every showdown feel different.
Save big on this classic game, with over 50% off. It's still as fun as ever!
LEGO Classic Large Creative Brick Storage Box Set
Alternatively, this classic box set will always go down a treat. The handy storage box is also a plus.
Skillmatics Poke-in Art Magical Princesses
A mess-free activity that keeps them entertained for hours? Count us in! We love the Skillmatics kits in our house, and they're even better at this price.
Play-Doh Play-Doh Donut Drop Shop Playset
With currently nearly 40% off, this set includes fix coloured Play-Doh pots and a doughnut machine playset, ideal for budding bakers. With such a great rainbow of colours, the possibilities are (almost) endless.
Kids love temporary tattoos, and this kit includes 28 stencils and four sparkly colourful glitters for them to get creative with. Better still, the storage box keeps everything neat and tidy.
Available as a dragon, an owl egg, a rainbow swirl or in a stardust design, the Echo Dot is Amazon's most popular smart speaker with Alexa designed for kids. Your littles one can use it to get help with their homework, to play music or even to read a story.
Tall, colourful, and full of accessories, the Barbie Dreamhouse has everything it needs to wow little ones. Playtime is possible across all three storeys and the house includes over 65 storytelling pieces including slides, furniture, and palm trees. Just note, there aren't any dolls included so you might want to grab the Barbie doll below too!
Barbie Fantasy Mermaid Flower Feature Doll
This mermaid Barbie doll has a magic trick – just slide the flower lever down her back to see flowers magically bloom from her bodice and fins. She also has super-long pink hair for styling, and comes with a pearl headband.
This is an excellent deal for under £30. There are three adjustable positions for the seat, making it suitable for kids aged 1-2. Great for teaching balancing and co-ordination skills.
Hot Wheels Speedway Hauler Storage Carrier
It's time to add to their Hot Wheels collection with this fantastic deal on the Hauler. It can hold up to 22 cars at a time and comes with three in the pack – just in case they need extras to fill up the spaces!
BRIO World Dinosaur Adventure Train Set
This 21-piece set was loved by GH kids – and you can currently get it at 41% off! The combination of dinosaurs and trains really ticks lots of boxes.
Desire Deluxe Magnetic Building Blocks Tiles
Desire Deluxe Magnetic Building Blocks Tiles
Kids can build, create, and design again and again with this huge set of magnetic building tiles. With pieces of different shapes, sizes, and colours, there's plenty of options to keep playtime fun and engaging.
Dobble is a fantastic family game and this Disney version is even more enticing for little ones. With five games packed inside this compact set, there's plenty to keep everyone engaged.
This 24-pack of Play-Doh promises hours of fun and creativity. With such a great rainbow of colours, the possibilities are (almost) endless.
Suitable for kids aged nine and up, this LEGO set has 730 pieces and makes a cheeky-looking Stitch holding an ice cream. The model also has movable ears and a turning head for creating different expressions.
No, it's not a toy but this is a great buy for young readers, with a decent discount, so we wanted to include it. This is our tech editor's top choice for beginners as it's accessible and distraction-free. It's also compact, light and we like the simple interface. Plus, it comes with a two-year guarantee just in case someone throws it in the pool on holiday...
Julia Donaldson is one of the most famous children's authors in the country, and brought us the likes of The Gruffalo, Room on the Broom and Monkey Puzzle. This fab collection of 10 of her best-selling books is currently available with 50% off.
