Shopping for a vibrator is technically a straightforward task. You head online and choose the most appealing looking sex toy in your price bracket. But, what if we told you that refining your search could make a big difference to your climax quota? Welcome to our ultimate vibrator shopping guide.
Doing a little research to find the best vibrators and sex toys will ultimately help you to achieve longer, deeper and more intense orgasms. Whether you're looking for the best bullet vibrators or the best vibrators for couples to spice things up in the bedroom, we’ve done the hard work for you.
With the help of a panel of over 130 testers, the Good Housekeeping Institute has put a range of the best vibrators through their paces, assessing everything from cost and battery power to ease of use, noise level and, most importantly, how it made them feel.
Whether you’re buying your first sex toy or you’re a seasoned shopper looking for something a little different, keep scrolling for our expert guide to finding the right vibrator for you.
How to choose the best sex toy
Vibrators come in a wide variety of materials, shapes, sizes and power settings. So, which is the right one for you? Everyone is different and it pays to shop around. But working out what turns you on is all part of the fun.
If you’re not sure how you prefer to be stimulated, the first step to learning about your own sexual response is to touch yourself without the help of toys. Once you’ve established what feels good to you, consider the following pointers.
- Do you reach orgasm by stimulating your clitoris? If so, opt for an external toy such as a bullet or a wand.
- If penetration brings you to climax, choose a toy designed for internal use such as a G-spot vibrator.
- Do you enjoy both clitoral touch and vaginal penetration at the same time? Then choose a rabbit-style vibrator that has been designed to stimulate both hot spots at the same time.
- If you enjoy the sensation of oral sex, a suction toy is the way to go.
- If you’re shopping for sex toys to use with your partner, vibrating cock rings are a great place to start. Designed to be worn during penetrative sex, choose one with rabbit-style ears to stimulate your clitoris for maximum orgasm power.
❤️ Don’t forget lube! Apply a liberal dollop of lubricant to your sex toy before you get started to increase sensation and reduce friction. Here's our pick of the best lubes.
Bullet vibrators
If clitoral stimulation works best for you, then start with one of our best bullet vibrators. These come in a variety of shapes and sizes, from discreet bullets that mimic fingertip touch to magic wands that tend to be more powerful and have a longer-lasting battery.
G-spot vibrators
The best G-spot vibrators are specifically designed to stimulate your internal pleasure points, which can increase the intensity of orgasms for some.
The classic G-spot vibrator comes with a curved tip to target that specific erogenous zone, which is found around 5-8cm up the inside wall of the vagina. Other models are ribbed along the shaft, which allows the raised ridges to massage your internal sweet spots, while some come in the form of a fully insertable egg to stimulate the area.
Rabbit vibrators
Rabbit-style vibrators are insertable, but they come with the addition of a well-placed clit-stimulator along the shaft (often in the shape of bunny ears) for those who enjoy vaginal penetration but still require clitoral stimulation to reach orgasm. This is our panel's pick of the best rabbit vibrators.
Couples vibrators
Sex toys aren't just for solo masturbation, vibrators can also transform your experience of partnered sex. The best vibrators for couples come in a variety of shapes and sizes – some are discreet, and insertable while others are remote- or app-controlled. Before purchasing, talk about what turns you both on, as choosing a sex toy together is all part of the fun.
Clitoral suction stimulators
Thanks to the rose vibrator that went viral on TikTok, the best clitoral suction toys are all the rage right now, and for good reason. With a protruding circular mouth designed to encompass the clitoris, they're designed to replicate the feeling of cunnilingus from a partner. They're known to get the job done quickly – ideal if you're in a rush.
6 vibrator features to consider when purchasing
1. Dimensions
Check that you're happy with the size – it may be bigger or smaller than you thought. And make sure you like the way it looks, too.
2. Material
Most vibrators are made from plastic, silicone or skin-safe rubber. Plastic is the firmest option, while silicone has a more velvety feel. Skin-safe rubber is the softest and most flexible.
2. Settings and speeds
Most sex toys come with a range of speeds and vibration patterns to tick all your boxes. But the sensations they provide can differ, so think about what you prefer. Bullets and smaller vibrators tend to be buzzy, delivering targeted pleasure direct to your clitoris, while wands come with a larger, more powerful motor that creates deeper, rumbly vibrations.
3. Battery power
These days, most sex toys are USB rechargeable, but battery-powered toys do still exist so it's worth checking before you make a purchase. Rechargeable sex toys are better for the environment and your pocket, but bear in mind that you will have to wait for your toy to charge before use.
4. Remote-control and app-enabled vibes
Some vibrators offer different methods of control. Remote control options come with a separate device that offers short-range control or hands-free fun. Meanwhile app-controlled vibrators are ideal for long-distance sessions.
5. Travel lock
If you plan to travel with your vibrator, look for a sex toy with a locking system and a carry case to avoid any embarrassing buzzing suitcase moments.
6. Noise level
If you're concerned about the sound, shop for quiet vibrators or check the product description for the decibel level; anything 40db or below will be exceptionally quiet.
How to clean your vibrator
Safe-sex practices are important either with a partner or on your own. Ensuring your toys are clean keeps infections at bay and can improve the life-span of your bedroom buddy. To keep your sex toys clean and safe, follow these tips.
- Always clean your sex toys before and after use.
- Wash with a specialist sex toy cleaner, warm water and a damp cloth, taking care not to get liquid in the battery area.
- Make sure your toy is completely dry before storing in its original box.
- If you no longer have the box, invest in a satin bag or keep it in a closed drawer, away from heat sources.
How we test vibrators
Our Good Housekeeping Institute testing panel, made up of over 130 women of all ages and sex toy experience levels, tested a range of vibrators to find the ones worth investing in.
Each model was tested by at least five people, who tried every speed setting, vibration pattern and innovative feature to make sure they delivered a pleasurable experience.
Panellists scored each sex toy on its ease of use, design, battery life and instructions, while also providing detailed feedback on its overall performance.
Priyankaa is our sleep and wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.
Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges. She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more. Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.
Kim Hawley is the Senior Health & Fitness Tester at the Good Housekeeping Institute, where she leads the independent testing of health, fitness, wellness and sleep products using evidence-led protocols and her extensive industry expertise.
With more than 30 years' experience in the health and fitness industry, Kim has worked as a lead personal trainer, fitness instructor and health writer, teaching at some of London's leading health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Kim has a particular interest in women's health, especially pre-, peri- and post-menopause, and combines hands-on industry experience with rigorous product evaluation. From fitness trackers and smartwatches to home gym equipment, recovery devices, wellness tech, supplements and sleep solutions, she oversees comprehensive testing to help consumers make confident, informed purchasing decisions they can trust.






























