This cow walks, swishes her tail, drinks from a bottle, and has more than 50 different sounds and reactions. "The cow is adorable, and my child loved all the noises it made," one parent tester said. Ages 4+; four AA batteries included
This play set won over our testers—even ones unfamiliar with Aphmau’s YouTube channel—with its unique mix of blind-box surprises and pretend play. It comes with 17 pieces, including a mystery cat figure and different treats for the café. “I thought it was just going to be a gimmicky unboxing experience, but she actually loved playing with the set itself,” one mom said. “She set it up and had a whole storyline around it, so it was great for imaginative play.” Ages 5+
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Credit: Horizon Group USA Kids can color in animal creations, then, with just a few drops of water, watch as it puffs up and becomes a 3D keychain or bag charm. It comes with 15 animal shapes, plus 10 markers and two water pens. Testers said this was good for independent play. “My daughter enjoyed coloring the charms and pouring water on them,” said one mom of a 7-year-old. “We didn’t help her at all with this toy—she did it completely herself.” Ages 4+
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It's Furby to the max: This extra-long, soft and cuddly Furby has tons of features, including lights, sounds, and interactive games kids can play when they flip it over onto its back. "She absolutely loves this toy and can't stop talking to her friends about it," one parent tester said of her daughter. Ages 6+; four AA batteries required
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This graphic novel is for any slime-obsessed kid out there: It’s about Daisy, an 11-year-old girl in to slime and STEM, who goes on a hunt to find a missing Slime scientist. While the goop was the initial draw, our kid testers really connected to the characters. “They were very real and I felt like I really knew them,” said an 8-year-old reviewer. Ages 6 to 10
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Flik Flak watches, which are sized for little wrists, make it easy for kids to tell time by including the minutes on the watch face. They come in a ton of fun patterns, too, and are water-resistant. Ages 3+
Now, they can make videos, just like their favorite creators. There are more than 20 pre-loaded, interactive backgrounds, plus other effects that can be edited in-camera. It also connects to a computer via USB-C. “It was easy for my son to use on his own,” said the mom of a 6-year-old and a 2-year-old. “My kids had fun capturing their own little adventures. It kept them entertained and encouraged them to be creative!” It comes in pink and in blue. Ages 5+
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For the kids who love all things axolotl, this one is squishy like a fidget toy, but submerge it in water and it lights up, which makes it a fun sensory experience. It comes with the tank included. Ages 4+
This device gives kids a new way to create with markers: They can pop in any Crayola marker and start airbrushing away. This was the biggest hit of our in-person toy testing, and it's easy to see why: Kids loved using both the stencils and free-handing their own designs. Ages 6+; four AA batteries required
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True to their name, the Palm Pals are designed to fit in the palm of a hand—the perfect size for take-along cuteness. They also come in lots of fun and quirky (and sometimes seasonal) shapes: If the water bottle isn’t appealing, there’s also an axolotl, a highland cow, or even a grand piano. Ages 3+
This set has more than 100 images that kids can trace, and mixing and matching lets them make new creations every time. After they trace a basic sketch, they can color them in however they want. The set comes with one graphite pencil, 12 colored pencils, 10 tracing sheets, and 10 blank sheets. Ages 6+; three AA batteries required
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Two toy titans—Play-Doh and Barbie—come together for a new way to experience both. Kids can make parts of Barbie's outfits out of Play-Doh, including ruffles, bows, faux fur, and even hairdos. Then they can put her on the runway to spin and show off her new style. “My older daughter likes Barbie and fashion, while my younger one loves Play-Doh,” one parent tester said. “Both were able to express their creativity in their own ways.” Ages 5+
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If she's a fan of surprise reveals, this has 10 things for her to unbox. She drops a letter through the slot, then gets a package! A parent told us, “It was such a fun, extended surprise unboxing! And she loved that she could put it back together and repeat the surprise.” A 6-year-old tester said, “I love it the most when the toy makes the music and opens up.” Ages 4+; three LR44 batteries included
Kids loved a neat feature of this Tamagotchi: The wheel on the side lets kids zoom in (down to a cellular level) or out (to a bird’s-eye view) on their characters and worlds. They can also raise their digital pets across generations. One parent tester enjoyed how it got their kids to take care of their creatures. “It would make little noises to remind them to check on it,” they said. Ages 6+; two AA batteries required
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For girls who love unicorns, rainbows, and all things mystical and magical, these unicorn nail stickers are the perfect accessory. They're strong and stay on for a couple of days even with hand-washing, Amazon users say, but they're not as permanent as nail polish so she can switch up her look every few days. No age recommendation given
This game is fun, silly, and not all that competitive, so it's a great one to break out at family functions or whenever there's a lull in the action. The game mostly involves ranking animals on a scale of cuteness, and guessing how the other players ranked the same animals. Our testers even credited the game with teaching their kids new animals! Ages 6+
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The Care Bears get a Labubu-style glow-up with these dangling bag charms. Like Labubu, they come in blind boxes, have vinyl faces with soft bodies, and dangle from a ribbon keychain. But they also come in different bold colors and have different facial expressions. Ages 4+
This slime, which has packaging inspired more by the beauty aisle than the toy aisle, really won over our kid testers. It comes with glitter, charms, and a figure hidden within (which was our testers' favorite part). “The figure and the other charms that came with it were much nicer than the ones that usually come in slime toys,” one parent noted. They also have a bunch of collaborations—yes, slime collabs are a thing—including one with kid-fave Salish Matter and one with KPop Demon Hunters. Ages 6+
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