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17 Best Ms. Rachel Toys, According to a Parenting Editor

Some cost under $10!

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VerifiedExpert consulted: Deputy Editor
Plush dolls of a girl and a monster with a toy barn and animal figures in a colorful setting.

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If there’s a super celebrity for toddlers, it’s Ms. Rachel. Her Toddler Learning Videos YouTube channel has amassed more than 20 million subscribers, and her Netflix series is one of the most-watched children’s shows on the platform. She was even a top Halloween costume for preschool moms last year. Her popularity has naturally carried over to the toy aisle, where her dolls and playsets have become big hits with families.

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Good Housekeeping's parenting expert Marisa LaScala appreciates how Ms. Rachel focuses on fun yet educational topics like phonics, counting, and social-emotional learning—and her toys reflect that.
We rounded up the best Ms. Rachel toys—including fan-favorites, best-sellers, and some that have been tested by the Good Housekeeping Institute. We even found some brand new items that just hit the shelves. FYI, Ms. Rachel toys tend to sell out quickly, so we recommend shopping ahead if you think she’ll be on your child’s holiday wishlist.

I got to see this toy in action last month, and I love that the Ms. Rachel doll, pig, and cow make interactive noises as you move them around the farm. There’s also a spinning windmill and the farm can be flipped from day to night. And of course, there are singing elements. Ages 1+, two AAA included

This cuddly plush Herbie makes more than 30 sounds, tells jokes, and even shares affirmations. He also helps with learning to count and giggles every so often. He’s bound to be their new best friend. Ages 6 months+, two AAA Alkaline batteries included

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This little Ms. Rachel tractor works with the farm we featured earlier or as a standalone toy. Put her in the driver’s seat and it will play “Wheels on the Tractor” as she moves around. It also features countable corn ears to teach kids their numbers. Ages 1+, two AAA batteries included

This toy, a previous Good Housekeeping Best Toy Award winner, impressed our experts and tester families alike. The doll is big and squishy—it’s around 16 inches—so it’s perfect for little ones to tote around. When you press the hands, it sings one of four songs or says one of 16 phrases, which helps language development. “[My child] enjoys the songs and that the doll is soft and likes to carry it around,” one parent said. Ages 6 months+, two AAA batteries included

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These blocks offer more than meets the eye: There are numbers, letters, and pictures on the blocks that help with phonics. There are also colors that kids can use as a matching game, as well as emotions, parts of the body, and ideas for movement. Double-sided cards give families ideas for different activities to do and games to play with the block set. Ages 18 months+

For the littlest fans, this teether and soft rattle is inspired by the “Hop Little Bunnies” song. The different textures on the rattle makes it fun for babies to touch. Ages 3 months+

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For families who don’t want dolls that sing or make noise, this Herbie is a quiet friend, perfect for a good cuddle session. You can also get a similar Ms. Rachel doll to go with it. Both of them can be thrown in the washing machine as needed. Ages 6 months+

Get them excited for school with this school bus play set, perfect for any “Wheels on the Bus” fan. It comes with toddler-sized figures of Ms. Rachel and Herbie, and when kids put them in the driver's seat, they say different phrases or sing a song. Ages 1+, two AAA batteries required

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This puzzle has all of the problem-solving benefits of a regular wooden puzzle, with a Ms. Rachel twist: Kids will hear her sound out the letters and say a word when they remove a piece, making it great for early phonics learning. You can also turn the voice off for quiet play. “Ms. Rachel’s voice makes this puzzle more engaging than a regular alphabet puzzle,” said one parent tester. They said their child loved pointing out the sun when they removed the letter ‘S’.’

Note: The parent warned that some of the letters can fit in the wrong slots. Ages 2+; two AAA batteries required

This toy can help families going through the potty training stage—no one's favorite—by role-playing and imaginative play. Kids can help Bean the bear go to the potty, use toilet paper, dress himself, wash his hands, and more. It also comes with a visual chart that explains the potty-training steps, plus stickers. Ages 18 months+

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Kids will love dressing and re-dressing their favorite Ms. Rachel characters using the soft felt pieces in this play set. It comes with four backgrounds and more than 30 felt pieces, all of which can be folded up into a take-along case for when it’s time to head out. Ages 2+

These four finger puppets are perfect for role-playing and reenacting Ms. Rachel’s “Peekaboo Zoo” song. “My daughter found the familiar animals and Ms Rachel puppets exciting to hold and identify,” said one parent, who noted that the finger holes were more parent-sized than kid-sized. Ages 3 months+

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Kids will have a fun, sensory experience pulling out surprises of different textures from this box. It includes teddy bear, a stuffed bunny, a plush carrot, a stuffed bus, a silky scarf, and a bubblegum pillow—a classic game about object permanence. The outside of the box also has fun flaps to lift. Ages 3 months+

Inside this soft farm are eight different animal environments, each with different sensations for babies to explore. There are ribbons to grab, sections that crinkle, flaps to lift, and a plush cow to hold. When not in use, it can fold up flat. Ages 3 months+

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This baby toy is tented, giving babies something engaging to look at and touch during tummy time. It’s inspired by the “Wheels on the Bus” song, so adults can point out the doors that open and shut and the wheels that go round and round. The other side has a mirror—always a baby fave—and when it’s unfolded, it can act as a play mat with a high-contrast pattern. Ages 0+

Blanket dolls are so sweet, and this Herbie one is eye-catching, with its orange fur on the outside and banana print on the inside. The size (14 inches) and color mean it’s easy to spot, and there’s also a version that looks like Ms. Rachel herself. Ages 3 months+

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Now they can take Ms. Rachel with them wherever they go! The ring makes it easy to clip to a swing, activity gym, or stroller. Also, the toy rattles when it’s shaken and has a teething ring for babies to chew on. A separate Herbie version is also available to shop. Ages 3 months+

Headshot of Marisa LaScala
Expert consulted:Marisa LaScala
Deputy Editor

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky. 

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