Cardboard Boxes Are Having a Major Toy Moment—But Not in the Way You'd Expect
Though it may seem simple, cardboard is giving kids an open-ended way to build, pretend, and explore.

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When we test hundreds of toys in the Tech & Engineering Lab every year, we always get asked the same questions. What’s the best toy you tested? What are the most popular toys of the year? And, of course, how do I get a job like this?
While the answers to those first two questions change from year to year, the answers come from the same place: We work with kids across all age groups, who test toys for us and help us spot what's coming next. They give us a firsthand look at what is truly keeping their attention throughout the year. That’s why here at the Good Housekeeping Institute, we understand that one of the next biggest toy trends is...cardboard.
Now I know you’re probably thinking that I’m crazy. I mean, how can cardboard, of all things, be the next big toy? Well, you’re right. Cardboard by itself will not be the next big toy. It’s going to be what you can do with cardboard that’s going to be the next big toy. All those packages you receive, and all the boxes you put in the bin and hope they’re being recycled properly, are now going to be reused by kids and their imaginations—with a little help from new toys like these that use cardboard as their main ingredient of imaginative play.
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