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Big Fandom, Bigger Reactions: The Top Character Toys to Shop on Walmart This Season

From Mario and friends to Bluey, the gang’s all here (and ready to be wrapped up).

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Walmart

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Every generation of kids is obsessed with certain casts of characters and fictional worlds. Just mentioning Bluey, KPop Demon Hunters, or Spider-Man to a child today unlocks a stream of animated chatter. You’ll inspire even more excitement if you wrap up a toy that taps into their favorite franchise.

No matter what the kids you know and love are into, Walmart’s expansive holiday toy shop has the perfect gift to fuel their fandom and inspire imaginative play, from collectible action figures and dolls to LEGO sets inspired by beloved films and characters. Keep reading to discover the season’s hottest obsession-worthy toys.

The Mario Brothers galaxy has expanded recently, developing a whole new legion of fans among today’s elementary schoolers. If they loved the adorable surprise of Yoshi emerging in the latest movie, they’ll be thrilled for the chance to find their own dinosaur egg in real life with this Good Housekeeping 2026 Toy Award winner. Ages 4+

With this summer’s cinematic release,Toy Story continues to delight audiences. This talking Jessie action figure (a Good Housekeeping 2026 Toy Award winner!) that says 14 different phrases, letting kids experience a toy coming to life. She'll even talk to her Toy Story friends when another interactive character (sold separately) is nearby. Ages 3+

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Avengers kiddos who love playing the villain or staging mock battles will flip when they see this Doctor Doom-inspired slime gun. It glows in the dark and launches three foam bullets to attack enemies. Ages 5+

Any Barbie girl will tell you: You can never have too many clothes or forms of doll transportation. The most updated version of the world’s dreamiest plane features a working mic and speaker for playing pilot, plus plenty of room for mini luggage. Ages 3+

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Some of the biggest fandoms surround epic worlds in which kids happily get lost. Star Wars is at the tippy top of that list, and devoted followers of the force will be happy to have another piece of the lore to add to their collection. Ages 9+

Convince kids to put their devices down without even realizing it by choosing a present that brings the digital world they love into reality. With this dart-blasting Nerf Minecraft Diamond Pickaxe, they can embark on IRL adventures. Ages 8+

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Over 10 years after the debut of Frozen, Elsa still holds a prime spot in the imagination of little ones who dream of sparkly shoes and a mastery of magic. If you’re shopping for someone who’s just aged into the franchise, you couldn’t do better than wrapping up her very own doll. Ages 3+

Young kids today love playing with their pups, and the hottest new toys this holiday season are the ones that bring Ryder and company back in time to the Jurassic Period. Ages 3+

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With this playset, kids can accompany Bluey and friends on a trip to Muffin’s house—no screen time required. It comes with 10 detailed accessories and has a spacious design for plenty of creative play. Ages 3+

Spider-Man is still saving the day. The little Spidey fan on your list can lead the superhero’s next mission with this firetruck set. The truck is equipped with a ladder and bucket, plus a mini helicopter that fits inside to provide air support. Ages 3+

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The Grinch has maintained his green-fingered grip over the holiday season for decades, and today’s kids love him more than ever. Let them step into Whoville with a pocket-sized play station that allows for on-the-go entertainment. Ages 4+

With this set, building is just half the fun; each figure features a SMART Tag, which can be used to activate a SMART Brick (sold separately) to unlock interactive play. Ages 6+

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Given Rumi’s cool dance moves, great hair, and a hidden secret that means she’s got a unique take on fighting bad guys, it’s easy to see why so many young movie watchers were obsessed with the animated star of KPop Demon Hunters. Now they can create their own adventures for Rumi with this figure (a Good Housekeeping 2026 Toy Award winner!). Ages 6+

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