With major star power and unforgettable moments on the field, court, and ice, ‘90s sports were iconic. What also defined this decade was the rise of fan gear; wearing jerseys and merch—which featured colorblocking, bold patterns, and oversized fits—outside the stadium became mainstream.
This athletic look is officially back and Target is helping to fuel the nostalgia with head-to-toe styles that capture the energy of the era for the whole family. With 64 professional teams represented, the retailer is stocked with Starter jackets, Zubaz pants, Champion T-shirts, and more retro-inspired merch just in time for fall sports. Keep reading to shop our top picks for celebrating the season in style.
If you didn’t hold onto your original Starter jacket, Target’s got one for you to put back into the closet. The unisex pullover features an oversize hood and classic quarter-zip detail—just like the one you remember.
You’ll likely have to explain the lore behind Zubaz pants—created for the bodybuilding community and known for their baggy, zebra-striped look—to your kids. But once they see their team’s colors represented and experience the comfort of loose-fitting style, they too will be on board with the trend.
It’s time for tracksuits—the original matching set—to have their moment again. The Wild Collective’s Target-exclusive offers a unisex, two-piece look in a tailored, modern cut, but with just enough retro flair.
With its graffiti-inspired graphics, this tee made of preworn cotton has the aesthetic of a vintage find. The brand also offers the same streetwear style for WNBA and MLS fans.
Everyone watches women’s sports! Show your love for the WNBA with this Wilson ball featuring the logos of all 15 teams. The perfect addition to family driveway basketball games, it’s a cool gift for the kid who just made varsity.
A combination of two classic ‘90s outerwear trends, this piece has the silhouette of a track jacket and the look and feel of a distressed denim jacket. It features an NBA team’s logo of your choice on the front and an oversize, graffiti-inspired version on the back.
With its graffiti-inspired graphics, this tee made of preworn cotton has the aesthetic of a vintage find. The brand also offers the same streetwear style for WNBA and MLS fans.
This cardigan has a classic style with a loud team-inspired print, giving it an unapologetically proud look that’s sure to spark compliments (and maybe even some friendly competition) around the office.
