April Franzino
Senior Beauty & Style Director
April (she/her) is the senior beauty and style director at Good Housekeeping, where she oversees all beauty editorial content, and also contributes to Woman’s Day and Prevention. April has over 20 years of experience, including positions as the Beauty Director of Redbook, Beauty Editor of SELF, Associate Beauty Editor of Fitness, Assistant Beauty Editor of Good Housekeeping, and Beauty Freelancer at People StyleWatch. She represents GH on television, radio, industry panels, and online, having appeared on The Today Show, Good Morning America, CBS Mornings, The View, CNBC, NBC New York Live, QVC, and PIX11 News. April received a B.A. from New York University Journalism School. When not engrossed in all things beauty, she can be found spending time with the people she loves, reading, listening to music, and enjoying the outdoors.
- Topic Specialties
Latest from April Franzino

4 Signs You’re Overdoing Your Skincare—and How to Fix It, According to Dermatologists
Experts delve into the risks of skincare excess.

Fragrance Experts Spill the 13 Hottest Perfume Trends of 2026
Notes of nuts, milk, and more: Here's what will go viral this year.


10 New Beauty Products Our Pros Are Obsessed With This Month
Dozens of launches cross our desks—these are the ones we're actually using.

23 Best Perfumes, According to Our Beauty Pros Who've Tried Hundreds
These are the fragrances that always get us compliments.

Naomi Watts Spills the Beauty, Home, and Health Essentials She Uses Every Day
The actress and menopause advocate lives the minimalist life.

How to Fix Broken Hair Bonds, Straight From The Pros
The truth about bond repair treatments—the good, bad, and what actually works.

The 13 Perfume Trends Experts Say Will Go Viral This Year
Top perfumers reveal what we’ll be smelling everywhere.

18 Best Deodorants for Women to Combat Odor and Sweat
These top-tested formulas will keep armpits dry and smelling great.

The 14 Beauty Trends Experts Are Most Excited About for 2026
Blurred lips, skin longevity, drugstore bargains, body mists? Yes, please.

I’m a New Mom & Beauty Editor: This Product Helped Me Look Awake on Three Hours of Sleep
Let me let you in on a little magic trick.

Eau de Pancakes, Anyone? Perfumes Have Reached Peak Sweet—Here’s Why.
Bye, basic florals. These days, everyone wants to smell like dessert.