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April Franzino

Senior Beauty & Style Director

April (she/her) is the senior beauty and style director at Good Housekeeping, where she oversees all beauty editorial content, and also contributes to Woman’s Day and Prevention. April has over 20 years of experience, including positions as the Beauty Director of Redbook, Beauty Editor of SELF, Associate Beauty Editor of Fitness, Assistant Beauty Editor of Good Housekeeping, and Beauty Freelancer at People StyleWatch. She represents GH on television, radio, industry panels, and online, having appeared on The Today Show, Good Morning America, CBS Mornings, The View, CNBC, NBC New York Live, QVC, and PIX11 News. April received a B.A. from New York University Journalism School. When not engrossed in all things beauty, she can be found spending time with the people she loves, reading, listening to music, and enjoying the outdoors.

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Latest from April Franzino

foundation products from no7, burt’s bees and e.l.f. are featured in a roundup of the best drugstore foundations, with picks evaluated for coverage, finish, shade range, wear time and overall value across a variety of skin types.

11 Best Drugstore Foundations, According to Beauty Experts

Get rich-looking skin for pennies on the dollar.

root touch up products

10 Best Root Touch-Ups for the Most Stubborn Gray Hair, Reviewed by Beauty Pros

Cover grays and regrowth at home with these top-tested permanent dyes and temporary products.

Best New Beauty Products for May

10 New Beauty Products Our Pros Are Obsessed With For May

Dozens of samples come into our Beauty Lab every month. These are the ones we’re actually using.

Person with skincare treatment on their face, surrounded by various skincare products and a colorful background.

13 Best At-Home Chemical Peels, Tested by Beauty Scientists

Our top-tested face peels will soften sensitive skin, wrinkles, and more.

A collection of perfume bottles sits in soft light as a hand applies fragrance, illustrating the different types of perfume based on concentration. From long-lasting parfum to lighter eau de toilette and cologne, each category varies in strength, scent intensity and wear time. Higher concentrations contain more fragrance oils and typically last longer on the skin.

The One Thing You Need to Know Before Buying Perfume

Perfume is perfume, right? Not exactly. Here’s why it’s important to choose the right type.

top rated hand creams from brands like l’occitane, vaseline and curél are formulated to deeply hydrate and repair dry, cracked skin. experts recommend rich formulas with ingredients like shea butter, glycerin and ceramides to restore the skin barrier and lock in moisture for lasting relief.

Our Lab Took 1,320 Skin Hydration Measurements to Find the Best Hand Creams

Spoiler alert: a $4 drugstore buy beat the competition.

Three women showcasing various makeup products in a collage.

16 New Beauty Products Our Pros Are Obsessed With This Month

Of all the launches that landed on our desks, these are the ones that we can't get enough of.

color shampoo

The 8 Best Shampoos for Color-Treated Hair, According to Lab Testing

The top formulas stopped fading for a month—and kept color salon vibrant.

Hair color product packaging

This Is the Most Cutting-Edge At-Home Hair Color Our Scientists Have Seen in 10 Years of Testing. Here’s Why.

You can have it all: shiny, full-color coverage with less damage — in record time.

Hydrating gel cleanser with a pump dispenser in use.

The Best Face Skincare Products of the Year, Guaranteed to Give You a Glow

Score radiant skin with these Good Housekeeping Beauty Award 2026 winners, from shining cleansers to moisturizers, serums, and more.

beauty awards 2026

Good Housekeeping Beauty Awards 2026

Our scientists tested 678 hair, makeup, skincare, oral care, and fragrance products: These are the best you can buy, starting at $3.

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