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13 Best Retinol Creams for Bright, Smooth Skin

These proven skincare stars are effective at reducing wrinkles, hyperpigmentation, acne, and more.

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best retinol creams

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As a longtime beauty editor (and I mean a long time), I’ve tested my fair share of retinol creams and serums. While some can have annoying side effects—think dryness and peeling—one thing is for sure: they really work.

ICYMI, retinol is considered the holy grail of anti-aging. Derms swear by it for good reason: the potent derivative of vitamin A is one of the few skincare ingredients clinically proven to reduce wrinkles, among other benefits like smoothing skin texture, unclogging pores, treating acne, and minimizing hyperpigmentation (meaning, reducing those stubborn dark spots). Retinol works by speeding up skin cell turnover, which increases collagen production and decreases its breakdown, explains GH Beauty Lab Director Sabina Wizemann.

Being such a beauty hero, we’ve tested hundreds of these formulas over the years at the Good Housekeeping Institute Beauty Lab, plus other anti-aging products that contain retinol, including moisturizers, serums, and retinol eye creams. We evaluate them using state-of-the-art instruments, as well as on consumer testers (people like you!) who share their feedback on the results, side effects, and how easy they are to use and apply.

Our top picks:

Our best overall pick is No7 Protect & Perfect Intense Advanced Serum because it knocked it out of the park when it came to smoothing skin and reducing the appearance of pores. But if you're looking specifically for a wrinkle-buster, we love Exuviance Age Reverse Night Lift, which also had amazing firming effects, although it is on the pricey side.

Keep reading to learn more about these picks and all of the rest.

Protect & Perfect Intense Advanced Serum

Pros

  • Measurably smooths skin
  • Minimizes pores
  • Soaks in fast

Cons

  • Could cause mild irritation

No7's superstar serum made with a form of retinol was a winner of the GH Beauty Lab's anti-aging serum test, excelling at smoothing skin. In assessment with the Visia Complexion Analyzer device before and after four weeks of use, it earned perfect scores for improving texture and reducing the appearance of pores, though some noted slight irritation.

Users also gave the formula high ratings for having a pleasant feel and absorbing quickly. "The skin on my face appears softer and smoother and wrinkles and pores are less noticeable," a user marveled. Another agreed: "My skin looks younger."

Specs

Size1 oz.
Key ingredientsRetinyl palmitate, peptides, hyaluronic acid
Best forAnti-aging
Retinol Correxion Max Daily Hydration Crème
Now 19% Off
Credit: Roc Skincare

Pros

  • Reduces lines and deep wrinkles on face and eyes
  • Diminishes dark spots
  • Hydrates skin

Cons

  • May be too heavy for oily or acne-prone skin

This GH Seal star Roc retinol cream for day or night is proven to deliver anti-aging results both quickly and over time. It left skin looking 32% smoother and more radiant after just one week of use, and hydrated it for 24 hours. It only gets better—after four weeks, people saw a further reduction in fine lines and eye wrinkles, and after eight weeks, they reported fewer deep wrinkles and dark spots. The cream formula may be too rich for oily skin types, however.

Specs

Size1.7 oz.
Key ingredientsRetinol, hyaluronic acid, vitamin C
Best forAnti-aging, dry skin
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Age Reverse Night Lift
Credit: Exuviance

Pros

  • Measurably reduces wrinkles
  • Increases skin's firmness

Cons

  • Could cause some irritation or breakouts

Tackle wrinkles with Exuviance’s light, gel-like lotion, which was a winner of the GH Beauty Lab's anti-aging night cream test for reducing lines, thanks to a smoothing trio of retinol, glycolic acid, and peptides. Lab digital imaging with the Visia Complexion Analyzer found that the formula minimized the look of wrinkles by 10% after four weeks of use.

In calculations with the Cutometer machine, which gauges skin laxity, it raised firmness 31%, but some users noted a bit of irritation or breakouts. “My skin was smoother and more even, with fewer fine lines in time,” a tester reported.

Specs

Size1.75 oz.
Key ingredientsRetinyl palmitate, glycolic acid, peptides
Best forAnti-aging
Effaclar Adapalene Gel 0.1% Acne Treatment

Pros

  • Treats acne
  • Lightweight and soaks in quickly

Cons

  • Can irritate skin

GH Beauty Lab Senior Chemist Danusia Wnek recommends the retinoid adapalene, previously only available via prescription, for those with acne-prone skin. She is a fan of this La Roche-Posay gel, which is "a beautiful formula that is lightweight, absorbs quickly and helps treat acne." Note that the strength of this treatment could sting or irritate skin.

Specs

Size1.6 oz.
Key ingredientsAdapalene
Best forAcne-prone or oily skin, clogged pores
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Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30

Pros

  • Reduces dark spots and lines
  • Measurably firms skin
  • Contains SPF

Cons

  • Scent was polarizing

This Neutrogena day cream with SPF 30, a GH Beauty Lab test winner, firms skin, reduces dark spots, and minimizes wrinkles over time. In Lab calculations with the Visia Complexion Analyzer, the moisturizer reduced UV spots by 13% after eight weeks of daily use. “It contains stable and fast-acting forms of retinol, which measurably increased skin firmness in our testing," the GH Beauty Lab explains. "And it improved the look of some consumer testers’ nasolabial folds (a.k.a. laugh lines) after eight weeks of daily use.” Some users didn't like the scent, though others found it wasn't noticeable.

Specs

Size1 oz.
Key ingredientsRetinol, hyaluronic acid
Best for Anti-aging, hyperpigmentation, sun protection
Retinol Cica Moisture Recovery Serum

Pros

  • Doesn't irritate skin
  • Made with soothing and moisturizing ingredients

Cons

  • Runny formula

Retinol treatments don't have to be harsh on skin: This mild, water-like GH Beauty Award-winning Innisfree serum delivers the gold standard texture-refining ingredient along with nourishing and calming ingredients. Hydrating hyaluronic acid, ceramides, and niacinamide and the soothing herb cica work to keep reactive complexions balanced. It proved to be effective on even sensitive and redness-prone skin in Beauty Lab assessments. “My skin was clearer, brighter, softer, and smoother with no discomfort,” a tester commented, although some didn't love the "runny" consistency.

Specs

Size1.01 oz.
Key ingredientsRetinol, niacinamide, hyaluronic acid, ceramides
Best forBrightening, soothing, sensitive or dry skin
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7
Best for Broken Capillaries

No7 Pure Retinol 1% Night Concentrate

Pure Retinol 1% Night Concentrate

Pros

  • Dermatologist-recommended
  • High level of retinol to help resurface skin
  • Works on multiple skin concerns

Cons

  • Strong formula could irritate

Turn to this high-strength 1% retinol night treatment from No7 to even out skin tone and texture issues like broken capillaries and milia. "I am most impressed with how it tackles stubborn lines and wrinkles, while also being suitable for broken capillaries, milia, and acne," Dr. Mitchell says. Due to the high concentration of the active ingredient that can cause irritation, it may not be the best option for sensitive skin types.

Specs

Size1 oz.
Best forSkin issues like broken capillaries and milia, anti-aging, acne
Key ingredientsRetinol, peptides
Cocoa Butter Skin Therapy Oil for Face

Pros

  • Instantly softens skin
  • Great value

Cons

  • May be too greasy for oily or acne-prone skin

Another GH Seal star and Beauty Lab test winner, Palmer's face oil is formulated with retinol and also boasts hydrating argan, almond, and coconut oils to deeply hydrate on contact. (Note that since this formula is oil-based, it may not work well with oily or acne-prone skin.) It rated highest with Lab testers for immediately moisturizing skin so it looked “plumper and smoother," as one described.

Specs

Size1 oz.
Key ingredientsRetinol, plant oils
Best forDry skin
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GH Seal
Regenerist Retinol24 Night Moisturizer
$30AmazonAlso Consider
Credit: Olay

Pros

  • Reduces wrinkles
  • Softens and smooths
  • Hydrating

Cons

  • Testers didn't notice firming effects

A skin-smoothing retinol treatment and a night moisturizer in one, Olay's Regenerist Retinol24 fragrance-free formula was a winner of the GH Beauty Lab’s anti-aging night cream test delivering noticeable wrinkle reduction, brightening, and skin-softening benefits.

After four weeks, 100 percent of our consumer testers agreed it left skin feeling moisturized, and also noted that it absorbs quickly, doesn’t cause skin firmness or irritation, and has a nice texture. Both this version and its predecessor were top performers in Lab testing. However, some testers said they didn’t notice firming effects.

Specs

Size1.7 oz.
Key ingredientsRetinol, retinyl propionate, niacinamide, peptides
Best forAnti-aging, dry skin
Restore & Renew Face & Neck Multi Action Serum

Pros

  • Tightens and lifts skin
  • Can use on face and neck

Cons

  • Small size for larger area of application

Effectively tighten crepey and sagging neck skin with No7's face and neck formula with retinol, the overall winner of the GH Beauty Lab’s neck treatments test. The Lab's before-and-after digital imaging showed the most improvement in lifting and tightening neck skin of all products tested over 12 weeks of use. Despite having smaller-sized packaging than others evaluated, it earned praise from users: "It softened my neck area and made it more firm," one reported.

Specs

Size1.69 oz.
Key ingredientsRetinyl palmitate, vitamin C, hyaluronic acid, peptides, ceramides
Best forAnti-aging
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GH Seal
Retinol Correxion Line Smoothing Night Serum Capsules

Pros

  • Precise dosage
  • Portable and travel-friendly
  • Skin nourishing ingredients

Cons

  • Some may not like the oily feel

A GH Beauty Award winner from the Beauty Lab’s go-to brand for wrinkle-smoothing retinol, these portable single-use capsules are precisely-dosed, perfect for beginners to avoid over-using the ingredient. According to Beauty Lab data evaluation, 94% of users showed improvement in skin texture and 81% in skin radiance after just one night of use. Each biodegradable pod holds a concentrate of the active balanced with skin nourishers like ceramides and soybean oil to help hydrate and minimize irritation, though the texture could be too oily for some.

Specs

Size0.35 oz.
Key ingredientsRetinol, ceramides
Best forAnti-aging, dry skin
TimeWise Repair Volu-Fill Deep Wrinkle Filler

Pros

  • Targets specific areas of lines and wrinkles
  • Instant and long-term results

Cons

  • Small tube not sufficient for use all over the face

To zero in on stubborn lines, opt for this GH Seal holder Mary Kay wrinkle filler, made with concentrated retinol and hyaluronic acid to smooth and plump both immediately and long-term. Evaluations of clinical studies showed between 64 and 69% improvement in the look of crow's feet and forehead and mouth wrinkles after one use, and over eight weeks of use, 84% of testers had improvement in total line and wrinkle count. (One drawback is that it includes a small amount of product.)

Specs

Size0.5 oz.
Key ingredientsRetinol, hyaluronic acid
Best forAnti-aging
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Custom DOSE Serum
Credit: Skinceuticals

Pros

  • Created for you on the spot by a dermatologist
  • Can be adjusted to your skin's needs over time
  • Can choose precise level of retinol

Cons

  • Pricey
  • Requires doctor's office visit

Invest in a visit to the dermatologist and take the guesswork out of choosing the right retinol for you with this personalized Skinceuticals serum (which costs around $195). Here's how it works: head to the doctor for a five-minute consultation and leave with a unique custom serum formula, which doses retinol depending on your skin's needs. Use the serum for three months, then head back to see if you'll stick with the same blend or adjust the levels of active ingredients.

How we test the best retinol creams and serums

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The GH Beauty Lab has tested retinol-containing anti-aging products for years, including serums, moisturizers, and oils. Many of the products in this article were assessed in the Beauty Lab using instruments such as the VISIA Complexion Analyzer to measure changes in wrinkles and dark spots and the Cutometer to gauge skin firmness. Consumer testers also evaluated products for ease of use, absorption, side effects, and perceived results. Additional products were selected based on expert recommendations and prior evaluations.

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good housekeeping institute beauty lab antiaging serums testing

What to look for when shopping for the best retinol creams and serums

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Maximize results (and minimize irritation) from retinol treatments with these GH Beauty Lab and dermatologist tips:

✔️ Know the different kinds. "'Retinoid' is an umbrella term used to classify topical vitamin A and all its derivatives, including both over-the-counter and prescription forms," Wnek explains. "Those available OTC for cosmetic use include retinol, retinaldehyde (also known as retinal), and retinyl palmitate, which is generally the gentlest." Common prescription retinoids are tretinoin (also known as retinoic acid), tazarotene, and adapalene, which are often used to treat acne due to their strength, in addition to anti-aging effects, she says.

✔️ Consider your skin type. Both cream and serum retinol product formulas can be effective, so which is best comes down to your skin type and preferences. If you have combination, oily, or acne-prone skin, you may prefer a serum or lotion, as they tend to be lightweight; if you have normal or dry skin, you may want to choose a cream, as these formulas are richer and provide more hydration.

✔️ Seek out skin nourishers. "Choose retinol products with key ingredients that signal the formula will nourish the skin or mitigate any potential sensitivity to the active," says Hope Mitchell, M.D., a dermatologist and founder of Mitchell Dermatology in Perrysburg and Fremont, Ohio. "Look for nourishing ingredients like peptides, niacinamide, hyaluronic acid, shea butter, and bisabolol to indicate a gentle formula."

✔️ Eye the packaging. "Retinol is known to degrade when exposed to air and light, so it's important to seek out products with opaque and airtight packaging or look for 'encapsulated' on the label to ensure efficacy," Wnek advises.

✔️ Don't forget SPF. Your skin will be more susceptible to burning and irritation from the sun while using retinol, and for several weeks after you stop. This is because speedier cell turnover pushes new, delicate skin to the surface. That means you must apply sunscreen every day when you’re using a product with retinol, even if you're only applying it at night. (Check out the GH Beauty Lab's top-tested moisturizers with SPF,)

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What are the different types of retinol products?

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Retinol treatments can come in the form of lotions, creams, or serums, and are available both via prescription and over-the-counter. "The main difference between OTC and prescription retinol is the concentration of the active ingredient in the formula," Dr. Mitchell says. "The highest percentage of retinol available OTC is 1%, though it is available in a variety of lower concentrations as well."

While prescription retinol treatments are stronger and can deliver better, faster results than over-the-counter retinol, they can also can be more irritating. Some dermatologists recommend starting with OTC retinol products (like the picks on this list) to let your skin acclimate to the ingredient before ramping up the potency with prescription treatments, if needed.

What's the most effective percentage of retinol?

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The highest numbers aren't always better when it comes to the percentage of retinol in a product. "Because OTC retinol products are considered a cosmetic, the percentage does not need to be disclosed on the packaging," Wnek explains. "But retinol can be effective for anti-aging benefits at a level of 0.1% to 1%, as a study in the Journal of Drugs in Dermatology showed that a 0.1% retinol moisturizer used once daily significantly improved the appearance of fine lines, pigmentation, elasticity, firmness, and photodamage after eight weeks." If you skin tends to be sensitive, "start slow with 0.1% to 0.3% retinol and work your way up to a higher percentage," she advises.

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What are the potential side effects of retinol products?

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Some retinol products can come with a little sting upon application depending on their formulas and your level of skin sensitivity. "Common potential side effects of retinol include dryness, redness, skin peeling, and sun sensitivity," Dr. Mitchell says. Help minimize them by applying a hydrating night cream after your retinol treatment as needed, she suggests. "You can also try applying a moisturizer before your retinol to reduce irritation or alternate nights of application and increase frequency to nightly once your skin adjusts," Wnek says.

Why trust Good Housekeeping?

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Dori Price, a contributing Beauty Editor at Good Housekeeping, updated this article and works with the Beauty Lab and team to make sure all of our data and picks are up-to-date.

Danusia Wnek, a Senior Chemist in the Good Housekeeping Beauty Lab, develops and oversees the testing of skincare product categories including retinol treatments, utilizing both lab instrumentation and consumer feedback. She conducted the Beauty Lab's most recent anti-aging serum test and provided insights for this story.

April Franzino, GH Beauty Director, works closely with the GH Beauty Lab to coordinate skincare product testing, including retinol treatments, and translated test results into this science-backed guide.

Headshot of Danusia Wnek
Tested byDanusia Wnek
Senior Chemist

Danusia (she/her) is a senior chemist in the Beauty and Personal Care Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 15 years of experience in the personal care industry including formulation, product development, claim evaluation and performance testing. The number one skincare rule she lives by: never go to bed with makeup on.

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