13 Best Retinol Creams for Bright, Smooth Skin
These proven skincare stars are effective at reducing wrinkles, hyperpigmentation, acne, and more.

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As a longtime beauty editor (and I mean a long time), I’ve tested my fair share of retinol creams and serums. While some can have annoying side effects—think dryness and peeling—one thing is for sure: they really work.
ICYMI, retinol is considered the holy grail of anti-aging. Derms swear by it for good reason: the potent derivative of vitamin A is one of the few skincare ingredients clinically proven to reduce wrinkles, among other benefits like smoothing skin texture, unclogging pores, treating acne, and minimizing hyperpigmentation (meaning, reducing those stubborn dark spots). Retinol works by speeding up skin cell turnover, which increases collagen production and decreases its breakdown, explains GH Beauty Lab Director Sabina Wizemann.
Being such a beauty hero, we’ve tested hundreds of these formulas over the years at the Good Housekeeping Institute Beauty Lab, plus other anti-aging products that contain retinol, including moisturizers, serums, and retinol eye creams. We evaluate them using state-of-the-art instruments, as well as on consumer testers (people like you!) who share their feedback on the results, side effects, and how easy they are to use and apply.
Our top picks:
- Best for Dry Skin: Palmer's Cocoa Butter Skin Therapy Oil for Face
- Best Day Cream: Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer SPF 30
- Best Night Cream: Olay Regenerist Retinol24 Night Moisturizer
Our best overall pick is No7 Protect & Perfect Intense Advanced Serum because it knocked it out of the park when it came to smoothing skin and reducing the appearance of pores. But if you're looking specifically for a wrinkle-buster, we love Exuviance Age Reverse Night Lift, which also had amazing firming effects, although it is on the pricey side.
Keep reading to learn more about these picks and all of the rest.
Danusia (she/her) is a senior chemist in the Beauty and Personal Care Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 15 years of experience in the personal care industry including formulation, product development, claim evaluation and performance testing. The number one skincare rule she lives by: never go to bed with makeup on.
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