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11 New Beauty Products Our Pros Are Obsessed With This Month

We see all the launches: Here's what we're really loving (and using).

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good housekeeping editors test new beauty launches for march 2026, including makeup, blush and complexion products.
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In the Good Housekeeping Institute Beauty & Personal Care Lab, our team of scientists and beauty editors receive almost every new beauty product launch, from face and body skincare products to haircare and styling, makeup, tools and devices, fragrances, and more. Luckily, after decades of experience testing products, we can easily spot the winners in a crowd. In this monthly series, GH Beauty Lab experts sort through the hundreds of samples crossing our desks to share the ones that stood out enough for us to use in our routines.

This past month, it seemed like we were busier than ever meeting with brands for market appointments and trudging through the snow to attend launch events. So naturally, we had piles of fresh launches to sort through in the GH Beauty Lab. Transitioning from (the coldest ever) winter into spring, we're leaning into hydrating, soothing skincare products, illuminating makeup, and easy hair enhancers. Take a peek at our favorites!

Our experts:

"This is formulated with 1% colloidal oatmeal, a proven skin protectant that can calm sensitive or reactive skin, which I have. It was especially comforting during the frigid winter months, when dryness and redness on my cheeks would not budge. I like that this formula is elegant; it spreads easily and absorbs well. It also feels light, even with multiple layers. I have been wearing it under makeup, so that’s another plus, and I like the clever name!" — Sabina Wizemann, GH Beauty Lab Director

best new beauty products: dieux skin mercy recovery cream
Sabina Wizemann / Good Housekeeping
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"I've been loving Milani's baked blush. They recently came out with new shades and I'm obsessed with Pink Panna Cotta. I wear it as a topper over liquid blush and it provides a vibrant flush of color with a subtle sheen—basically a blush and highlighter all-in-one. I've received tons of compliments every time I wear it!" — Cameron Jenkins, GH Staff Writer

best new beauty products: milani baked blush
Good Housekeeping / Cameron Jenkins
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"It’s rare to find a body wash that checks off every box, but this gel one does exactly that. It lathers like a dream, leaves skin hydrated and nourished courtesy of argan oil and amino acids, smells divine, and keeps sustainability top of mind since it’s refillable. Though I’m partial to the Topless Tangerine scent—a bright, citrusy blend of tangerine and grapefruit notes—all of the fragrances are equally addictive." — Celia Shatzman, GH Temporary Beauty Editor

best new beauty products: josie maran hydrating argan body wash
Celia Shatzman / Hearst
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"The original BareMinerals Complexion Rescue Tinted Moisturizer is one of my all-time favorites for my dry skin, so I was thrilled to see the brand launch a stick version of the product. And wow, it did not disappoint. The formula swipes on and melts into skin like butter. Like the previous version, it feels as hydrating as a moisturizer and provides just enough dewy coverage that looks natural, not makeup-y. I've even been using it as concealer (I am wearing it with no other face makeup below)." — April Franzino, GH Senior Beauty & Style Director

best new beauty products: bareminerals complexion rescue luminous hydrating skin tint stick
April Franzino / Good Housekeeping
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"My hair is starting to thin and I find that a clip is great to toss my hair up during the day. These medium clips are the perfect size for my hair whether I am doing a half up and half down look or a quick pull everything back look. I absolutely love the iconic MacKenzie checker pattern in pink as well as the floral clip. I’ve never had so many compliments on my hair clips like I do when I wear the floral one." — Danusia Wnek, GH Beauty Lab Senior Chemist

best new products: goody x mackenzie childs medium claw clip pink
Danusia Wnek / Good Housekeeping
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6
Skin Protecting Serum

Rodan + Fields Pure C Serum

Pure C Serum
6
Skin Protecting Serum

Rodan + Fields Pure C Serum

Credit: Rodan + Fields

"I’m a bit of a vitamin C serum snob. There are many formulas in the market and trust me when I tell you, they are not all created equal. This new serum from Rodan + Fields is definitely a winner for me. It contains 10% ascorbic acid, one of the most concentrated forms of vitamin C, and is housed in a chic silver bottle. (Vitamin C serums should always be in opaque packaging to prevent the formula from oxidizing and losing potency.) But the texture is what sold me—while the formula doesn’t contain oil, it has a lightweight oil feeling to it in the best way. It absorbs quickly and leaves your skin feeling silky and glowing. Plus, it layers nicely with other products, both moisturizers and makeup." — Dori Price, GH Contributing Beauty Editor

best new beauty products: rodan + fields pure c serum
Dori Price
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Shimmerstick in Thunderstruck
Credit: About Face

"This is a dual-ended eye stick with a soft eye pencil on one side and on the other side, a glitter eye shadow with a sponge tip that picks up the product inside the cap. I love the shade Thunderstruck, a gray-purple base with light blue shimmery flakes. When I apply it, it looks like I used multiple shadows when I only used one! It’s so easy to make an eye look with this product." — Chiara Butler, GH Beauty Lab Reviews Analyst

best new beauty products: best new beauty products: about face shimmerstick in thunderstruck
Chiara Butler / Good Housekeeping
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"Not just a hair mask, this creamy treatment created for textured hair also works as a leave-in conditioner. That's how I used it on my waves, which I always air-dry. I was pleasantly surprised by how defined they looked and how soft they felt once dry—and the $7 price for a generous amount of product doesn't hurt either!" — April Franzino

best new beauty products: tresemme bouncy curls multi tasking hair mask
April Franzino / Good Housekeeping
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"I basically consider nail art a hobby, but I have naturally thin nails that are prone to splitting—not an ideal canvas. That’s why I was thrilled when I found this instant fix. Simply apply it like regular nail polish to wherever there’s a split or break and it bonds the nail back like magic, leaving behind a transparent patch that lasts up to five days." — Celia Shatzman

best new beauty products: essie break fix liquid nail patch
Celia Shatzman / Hearst
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Precision Contour Stick
Credit: Smashbox

"I’ve been looking for a thin, easy-to-blend contour stick to add a little dimension to my face for a while now and I’ve finally found just that with this new Smashbox Stick. It is the perfect size and shape to add a little dimension to the nose, lips, and eyes. The stick has a slanted edge so you can get really sharp lines with the tip and thicker lines when you use the flatter size. This contour stick is so simple to use, blends out like a dream, and looks natural, giving my face dimension without harsh lines." — Danusia Wnek

best new beauty products: smashbox precision contour stick
Danusia Wnek / Good Housekeeping
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