Fall calls for deeply hydrating skincare, a cozy new scent, a fresh manicure, and hair products that repair the damage you may have accrued after a summer of sand and sun. Target has recently expanded its beauty offerings to include elevated, editor-loved brands, making revamping and restocking your routine for the season easy and affordable.
Here, we’re spotlighting five of our must-shop brands, plus the top products for fall from each, ranging from K-beauty sheet masks and nourishing body oils to an at-home gel-manicure kit.
Sungboon Editor
This South Korean skincare brand is known for its sheet masks, essences, and face mists with minimalist yet effective formulas. The Korean word “sungboon” translates to “raw ingredient,” which reflects the brand’s commitment to intentional, results-driven products. If you buy one thing from the brand, make it the Deep Collagen Power Boosting Mask. The collagen- and hyaluronic acid-packed mask earned a Good Housekeeping Beauty Award this year for its ability to plump, soothe, and hydrate skin overnight. Our testers also commended how “dewy” it made their complexions, as well as the fact that, unlike other sheet masks, it remained securely in place even when worn overnight.
For that coveted K-beauty “glass skin” effect, we recommend the PDRN Pink Vitamin Glow Boosting Ampoule Face Serum. Packed with three forms of vitamin B and copper peptides, its focus is on evening out skin tone and leaving behind a visible glow.
Briogeo
Briogeo was born in founder Nancy Twine’s kitchen, where she mixed ingredients like potions to create products that could work for all hair types. The line has since expanded to include over 50 products, including its bestselling Don’t Despair Repair! Deep Conditioning Mask, which Good Housekeeping editors dubbed the best overall hair mask for all hair types in 2023. The formula is designed to reduce breakage and restore moisture and shine to dry, over-processed hair. It does so with a combination of nourishing and protein-rich ingredients, including rosehip oil, almond oil, algae extract, and biotin. For even deeper moisture, pair the mask with the accompanying Don’t Despair Repair! Super Moisture Shampoo.
Fur
Fur specializes in intimate bodycare formulas that soothe ingrown hairs and protect your skin before, during, and after shaving. The brand’s debut product, Fur Oil, remains its top seller. Designed to condition body hair and the skin around it, the oil helps prevent ingrown hairs and can even soothe keratosis pilaris bumps. It’s gentle enough for the whole body, including the sensitive bikini area, and can be applied directly after shaving to ease irritation. It contains four non-greasy, fast-absorbing oils: grapeseed, jojoba, clary sage, and tea tree.
For all-over radiance and firmer-looking skin, try the brand’s Furming Oil. It contains bakuchiol, a natural retinol alternative, vitamin-rich sea buckthorn oil, and capsaicin to improve circulation and limit puffiness.
Lake & Skye
Lake & Skye has cornered the market on affordable fragrances that smell expensive. The brand’s bestseller, 11 11 Eau de Parfum, reminds us of a spa day, with a soothing ozonic top note floating above cozy white amber and musk.
If you’re craving a warmer fall scent, look to the 11 11 Vanilla Eau de Parfum The fragrance evokes the feeling of snuggling up by a fire.
Manucurist
This nailcare brand is best known for its line of nail-health treatments: sheer tints packed with hydrating and strengthening ingredients like sweet almond oil and AHAs. Try the Active Glow in Blueberry, which hardens weak nails and gives them a faint, glossy wash of pink color. Our editors also love the brand’s Xtrem Flash Long-Lasting Gel Nail Polish Kit for its easy-to-remove formulas that don’t require a harsh acetone soak-off.
