Your skin changes as you get older, and so should your makeup routine. As we age, and lose our natural supply of hyaluronic acid, collagen, and elastin, skin can become dry, dull, and prone to wrinkles. This means that the products you might have used with success in the past no longer serve your needs as well as they once did. When products start settling into fine lines, or emphasizing dry and rough texture, it’s time to switch up your approach—and your makeup routine. Incorporate formulas like the L’Oréal Paris True Match Tinted Balm Foundation, which were designed with mature skin in mind, to address common concerns including hydration, dullness, and fine lines.
Here, we explain simple ways to tweak your everyday beauty routine so it works with mature skin, not against it.
Prep With Moisturizing Skincare
A flawless makeup application at any age starts with a good moisturizer, ideally one that contains both humectants—like hyaluronic acid, which help draw water into skin and provide a temporary plumping effect—and emollients to seal in that moisture. A good moisturizer effectively creates a smooth canvas for the makeup you use afterwards.
Create a Radiant Base With a Tinted Balm Foundation
Foundation bridges the gap between your skincare and makeup routines. Start with a base product that actually takes mature skin needs into consideration, like the L’Oréal Paris True Match Tinted Balm Foundation, which contains 80 percent skincare ingredients, including hyaluronic acid. The lightweight, easy-to-blend, buildable tinted balm foundation has light to medium coverage, melts onto skin without caking or settling into creases, and helps minimize the appearance of wrinkles and fine lines.
Starting at the center of your face and working your way outwards, layer the balm onto your skin with the included applicator or your fingers. Or use both; the applicator is shaped like a teardrop, with a pointed end that’s ideal for applying product to the small curves and hollows of your face (like around your eyes and nose).
Add Warmth and Dimension
Next, give dull skin a glow up with complexion products that are skincare and makeup hybrids, offering both hydration and warmth. The L’Oreal Paris True Match Hyaluron Tinted Balm Embellisher, a multi-use blush and highlighter, helps add dimension and radiance to mature skin. It has a creamy, lightweight texture, contains skincare ingredients including hyaluronic acid, and provides a radiant flush of color. Since the formula is buildable, you can start sheer and layer it on for a bolder pop. Pat it onto the apples of the cheeks to give skin a flush of color, or dab it onto high points of the face (like the brow bones and temples) for a luminous look. The compact also has a built-in mirror and antimicrobial applicator for easy touch-ups.
Enhance Your Natural Features
Once your complexion is set, you can take care of enhancing features such as your eyes and lips. The brows are a good place to start, since they add structure to the face. Use a brow pencil to fill in sparse areas, gently sketching in “hairs” where needed. Follow with a mascara to define and thicken the lashes. Finally, pull your look together by adding color to the lips. Just like skin, lips also get dry with age, so seek out a formula that’s hydrating, such as a tinted lip balm or moisturizing lipstick. To make application easy and effortless, opt for a neutral hue that works with your skin tone.















