I’ve covered toy preview events for a decade, and there’s always a crowd around one buzzy item. This year, the kids were clamoring to get their hands on one of the craziest toys I’ve ever seen—Butt Face. Yes, you read that right. Yes, he does look like his name. And yes, I think he’s absolutely going to be a wish-list item for the kid who thought “Skibidi Toilet” was a riot.

To prove my point, it’s only October and this is already one of the hottest gift items on Amazon, and one of our Good Housekeeping Toy Award winners. Need more evidence? After Amazon’s October Prime Day sale, Chester Cheeks completely sold out. But don’t despair, he’s back in stock for the time being and on sale, at his lowest price to date. I’d advise grabbing this hot commodity now before it’s out of stock again!

Also known as Chester Cheeks, this toy takes the nostalgic Whoopee cushion to the next level. Not only does he make an assortment of farting noises when you squeeze or spread his cheeks (words I never thought I’d write for my job), he also dances when you press his head. Butt Face has a quirky plume of hair on his head and wears headphones that flop around when he bounces and toots.

Honestly, I think the only way to truly grasp this concept is to see it in action, so I’ve included a video below so you can witness it for yourself. Sorry to my fellow parents in advance.

Video poster

He’s been quite controversial among the grown-ups I’ve shown him to; they either find him horrifying (which I get) or can’t stop laughing (which I also get). Either way, he’s going to get a reaction. The obvious market for this is the tween kid who laughs every time someone passes gas, but we also think it would make a hilarious white elephant gift.

Judging by the crowds of kids I saw vying to play with this and recent sellouts, it’s going to be a hot commodity this holiday season. He’s for ages 4 and up, and comes in packaging that makes him look like he’s seated on a commode.

GET BUTT FACE BEFORE HE SELLS OUT AGAIN