While the Labubu obsession has cooled down, blind boxes and bag charms are still more popular than ever. Earlier this year, the new brand Happy Haul shocked us with affordable $10 blind box plushes that pretty much sold out completely. The best part? For clever design and creative details, they easily hold their own against competitors that cost three times as much.
As a toy editor—and a longtime fan of the originals—I was quick to cover Happy Haul, and Good Housekeeping readers clearly shared my excitement, especially for the snow cone Stitch. Our parenting pros at the GH Institute are fans too, granting the brand a Good Housekeeping Toy Award this year.
The brand’s latest drop (which fans will know as Drop #3) just hit virtual shelves this month, and it’s filled with even more Disney favorites, along with some pre-holiday seasonal items like the Grinch. But note: Popular options from earlier rounds have completely sold out, and once they are gone, they have not been known to return.
The drop includes a newer wave of Ducky Dreamers, which is an assortment of rubber ducks in plush costumes like Mickey and Stitch. For some holiday fun, there’s the The Nightmare Before Christmas Spooky Scenes for my fellow Jack Skellington fans.
In honor of Pooh’s 100th anniversary, there are also the Honeycomb Homes scene setters, which are mini playsets. I’m personally obsessed with the Winnie the Pooh Woodland Hunnys (released in Drop #2) that come in a plastic honeypot.
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Competitor blind boxes from popular stores like POP MART and Miniso often cost $25 at the minimum, which adds up quickly for collectors. Happy Haul managed to hit that happy medium between cost and quality.
The brand seems keen on keeping the price tag low, which I know parents like me who’ve bought countless others will appreciate. Happy Haul is available at major retailers including Amazon and Walmart.
I have a lot (and I mean a lot) of bag charms, from Labubu to SkullPanda. I've had my original Happy Haul charms for several months now, and they're still in regular rotation on my bags—and just as colorful and cute as the day I unboxed them. One even got caught in the rain recently, and after a quick brush, the plush bounced right back into shape.
As collectors are well aware, the experience of opening the blind box package is almost as important as what is inside. That’s why I’ve included an unboxing video below (of the sold-out Into the Woods collection), so you can see the box, along with the satisfying interior package rip.
