Whether you’re traveling to Milan–Cortina, Italy, for the 2026 Winter Olympics or staying home to watch the games in your comfy cozies, there’s a slew of Olympic merchandise to match. From high-end brands like Ralph Lauren to mall favorites like Aerie, Olympic fashion is an easy way to show support for Team USA.
With the games running from February 6–22, 2026, there’s plenty of time to wear your favorite red, white, and blue pieces. And once medals have been awarded, these styles double as wearable memorabilia from what’s sure to be an action-packed Winter Games. Below, you’ll find picks from our favorite brands, ranging from fleece loungewear to varsity-lettered outerwear.
Aerie
For Team USA merch you can wear long after the 2026 Olympics are through, there's Aerie's new Team USA collection. The reasonably priced lineup features items in the range of $10-$70. Most of which are well-suited for a cozy day indoors watching the games. Find both women's and men's pieces in the collection.
Pacsun
Mall staple, Pacsun, released a unisex collection ahead of the 2026 Winter Olympics. Bold, graphic prints and varsity lettering make up this 21-piece collection, which is conveniently on sale for up to 30% off right now. Shop deals on t-shirts, hoodies, ballcaps, and more before they're gone.
FIGS
In celebration of the medical staff behind Team USA, FIGS, a popular healthcare apparel brand, released a red, white, and blue-inspired collection. The lineup includes not only scrubs but outerwear, knitwear, and accessories, too. A star of the collection is FIGS x Team USA ScrubJumpsuit, available in tall, regular, and petite sizing.
Ralph Lauren
One of the most quintessential American fashion brands, Ralph Lauren, is supplying athletes with outfits for the opening and closing ceremonies at the Olympics. Additionally, the brand also released a Milano Cortina 2026 collection, featuring patriotic spins on RL classics, such as the polo shirt and polo bear.
Abercrombie & Fitch
Abercrombie & Fitch released a vintage-inspired Olympics collection, with callbacks to previous winter games in Grenoble (1968), Lake Placid (1980), and Nagano (1998). The lineup features T-shirts, sweatshirts, and hoodies for both women and men. Best of all, several of the pieces are on clearance!
Skims
For those who'd like to enjoy the Olympic Games in the comfort of their home, Skims has you covered. Their Team USA collection is chock full of cozy pajamas and undergarments. The minimalistic collection steers clear of busy patterns, honing in on solid red, white, and cream hues with simple 'Team USA' lettering.
Barefoot Dreams
Known for their famous CozyChic blankets, Barefoot Dreams has designed 25 items in support of Team USA. The collection includes everything from hats and socks to pillows and, of course, blankets. They even came out with a Team USA Pet Bed to get furry friends involved, too.
Columbia Sportswear
The official sponsor for Team USA Curling, Columbia's 17-piece USA 2026 collection features a range of items, with cozy outerwear as a highlight. One of our favorite pieces is the patterned fleece. It includes a hangtag, featuring eight stars, which "represent the eight stones thrown by each team in curling gameplay," says the brand.
J.Crew
Another highly anticipated Olympics merchandise line comes from J.Crew, which focused its collection on U.S. Skiing and Snowboarding. The lineup boasts a vintage, retro feel and includes a Warm-Up Fleece Pullover that sold out within the first few hours of its release.
New Era
It comes as no surprise that sportswear brand New Era joined the mix with Olympic merchandise for the 2026 games. Their lineup includes a combination of traditional Olympic gear, with baseball caps sporting the U.S. flag, as well as a few vintage-inspired gems, like the Olympics Heritage T-Shirt.
