Some holiday gifts get a polite “thank you.” This one gets unboxed immediately, photographed from three angles, and discussed in the group chat. Fishwife’s Advent Calendar is major—and it looks the part. At 20.5 by 17 inches, it’s bigger than a large pizza box. Add four legs, and you’ve got yourself a coffee table.
And inside? Not 12 tins of fish, but a much more exciting mix of Fishwife faves, unexpected treats, clever collabs, and exclusives you can’t just casually pick up later (hello, sardine-shaped chocolates.) The calendar is $150, and if you’re shopping for the cool girl who has everything, consider your search over.
Why everyone’s a Fishwife fan
Fishwife has built a devoted following by making tinned fish feel fun, giftable, and very much part of the culture: colorful, instantly recognizable packaging; playful flavors and collaborations; and pantry staples that make an easy snack feel like a little occasion. The Advent Calendar brings all of that together, plus a dozen surprises to open.
The demand is real: when the Fishwife x Whole Foods tote bag dropped this summer, it vanished almost instantly. A lucky few were able to snag one while everyone else got a serious case of tote envy.
The exclusives are the main event
The calendar-exclusive lineup includes:
- Dark Chocolate Sardines: Fishwife’s first-ever sardine-shaped chocolate, made with Bixby Chocolate, a Rockland, Maine-based company. The high-quality dark chocolate is sourced directly from farmers in Haiti and Ecuador, and the collaboration nods to Maine’s sardine-canning history.
- a Fishwife x Tabasco Mini Hot Sauce
- a Love + Victory Key Chain in the shape of a sardine can
- a one-of-a-kind Alaskan Smoked Salmon collab from Wild Fish x Fishwife x Salmon Sisters
Calendar Exclusives + a Fan Fave Comeback
Sardine-shaped chocolates
Mini Tabasco
Love + Victory
key chain
Calendar exclusive smoked salmon
Bag Balm
tin of lip balms
Fly By Jing Smoked Salmon
Bag Balm joins the party, too: it briefly launched solo on 10/6, then disappeared from the site and became a calendar exclusive. (A limited-edition lip balm cameo in a tinned fish advent calendar? Obsessed!)
Then there’s the very welcome customer-favorite comeback: Fly By Jing Smoked Salmon, back because you asked—and Fishwife heard you. The calendar also debuts a brand-new tin made just for this collection.
The full 12-day reveal
Here’s the full 12-day reveal, in order. No peeking ahead. (You know you want to.)
- Day 1: Smoked Salmon in Olive Oil
- Day 2: Chocolate Sardines*
- Day 3: Sardines with Lemon
- Day 4: Fishwife x Tabasco Mini Hot Sauce*
- Day 5: Mussels with Sweet Pepper
- Day 6: Fly By Jing Smoked Salmon
- Day 7: Fishwife Fish Knife
- Day 8: Tuna with Spanish Lemon
- Day 9: Love + Victory Key Chain*
- Day 10: Smoked Trout with Chimichurri
- Day 11: Bag Balm — briefly available solo on 10/6*
- Day 12: Wild Fish x Fishwife x Salmon Sisters Alaskan Smoked Salmon*
* denotes calendar exclusives
Your holiday shopping, handled
Twelve little surprises, several things you can’t get anywhere else—this is a slam dunk for best gift to delight tinned fish girlies, the coolest people you know, and the-hard-to-shop-for giftee. If you want the tin, don’t wait for a second sign from the universe.
