With all due respect to the minimalist beige sacks that had been taking over fashion, I’m thrilled that this summer has seen a major pivot towards maximalism. Dopamine dressing (think: bright colors and kitschy details) is basically the season’s hottest trend. There are few brands that have embodied that for as many decades as Lilly Pulitzer, and for a real dopamine hit, Lilly’s having a sale, which almost never happens.
I've donned Lilly Pulitzer during many milestone events. There's the white fit-and-flare, reminiscent of the bow-shouldered one below, that I wore to my bridal shower 14 years ago (she's a little snugger these days, but the quality is still there), the hot pink cabana-striped dress I hosted my rehearsal dinner in, and I’ve gotten tons of use out of the one-piece bathing suits. This is all to say that after over 20 years of shopping their signature cheery pieces, you can trust me when I tell you that deals are few and far between–but until July 15, so many pretty styles are over 50% off. That includes the aforementioned bathing suits and whimsical shirts, caftans, and puffed-sleeved shifts. (Kids clothing is discounted as well if you want a parent-and-me moment).
Their latest collection revisits vintage designs from their archives. Think: '60s Palm Royale meets Jackie O instead of collegiate prep (though I am eyeing this cable knit sweater now that it’s $100 off). Need a dress for an upcoming wedding, or an easy-breezy romper that’ll help ward off thigh chafing (hey, it happens). Nothing here is subtle, and that’s the whole point.
Brie Schwartz (she/her) is the director of editorial commerce at Good Housekeeping, where she leads the brand’s shopping coverage across product reviews, gift guides, and deals. Before joining the team, she was the commerce director for Glamour and Teen Vogue, and helped launch Oprah Daily as the site’s deputy editor. With 17 years of experience as an editor and content strategist, Brie has written extensively about style, beauty, travel, wellness, and relationships. Her work has appeared in Condé Nast Traveler, Cosmopolitan, Esquire, Elle, Marie Claire, Seventeen, Women’s Health, Men’s Health, and more. Brie earned her master’s degree in journalism from Boston University and holds a BA in english and film from Trinity College. A native New Yorker, when she’s not helping readers discover the perfect present or comfiest ballet flat, you can find her watching a Christmas movie (no matter the season), or catching a Broadway show.
