50 Target Best-Sellers That Are Actually Worth the Hype, per Our Editors
Including our experts' top-tested stand mixer in a Target-exclusive color.
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Whether it's a buzzy celebrity collaboration or a practical everyday staple, Target is one of our editors' favorite retailers for finding wallet-friendly furniture, fashion and beauty must-haves. But as much as we love going on a massive Target shopping spree, not every item is worth adding to your cart. To help you navigate the store's expansive inventory — and introduce you to some new favorite products in the process — our shopping editors have curated a list of just 50 top-rated Target picks that deserve all the hype.
In our opinion, a Target best-seller is a product that's not only popular among shoppers, but also has the reviews to back it up. So, we've only included products with at least 100 reviews from real Target customers — with an average of at least a 4/5 star ratings. That includes several Good Housekeeping Institute-tested picks, like a GH Beauty Award-winning highlighter and our Kitchen Lab's best overall stand mixer in a Target-exclusive colorway. And the best part? These Target best-sellers start at just $5.
Why we like it: Target shoppers and GH kitchen experts alike swear by these food containers, which were named our pros' best overall meal prep containers and earned a GH Kitchen Gear Award winner two different times. The lightweight yet durable material, secure lids and assortment of versatile sizes make them a favorite among our experts.
What you should know: This pack of plastic food containers comes with two 1.3-cup, two 3.2-cup, and one 9.6-cup container. They are freezer-, microwave- and dishwasher-safe, according to the manufacturer. They also come in a glass version if you prefer something oven-safe.
Customer review: "I have been using these containers for a few years now. They provide a great seal and make storing leftovers a breeze."
Why we like it: Boasting a 4.6/5 star rating from over 1,700 reviewers, these clogs are a customer favorite for their cushioned footbed and easy slip-on style. Plus, the decorative buckle accent is adjustable for a more secure fit.
What you should know: Available in beige and black, these clogs come in women's sizes 6 though 11. Reviewers recommend sizing up by a half size for a comfortable fit.
Customer review: "These clogs are a must buy! They are so cute and comfy. The quality is great. You get the higher end look for so much less!"
Why we like it: Our beauty experts' best value concealer pick also happens to be a Target favorite, with a 4.3/5 star rating from over 4,600 shoppers. It impressed our Beauty Lab pros with its easy-to-blend formula that doesn't settle into fine lines.
What you should know: This concealer is available in 16 shades. Some reviewers say the sponge tip applicator makes the concealer difficult to dispense.
Customer review: "This concealer is gorgeous and sooo natural looking! It is super easy to apply and gives a good medium coverage right off the bat. It is long-lasting (8+ hours), doesn't crease or cake throughout the wear time."
Why we like it: If you're on the hunt for a water filter that you won't have to refill constantly, consider this best-selling pick from Brita, one of our experts' top-tested brands. It holds up to 27 cups of water and features a spigot for convenient dispensing.
What you should know: This water dispenser comes with one filter, which the brand recommends replacing after 40 gallons or about every two months. You can also buy a separate Elite filter that the brand suggests changing every six months.
Customer review: "It fit perfectly in our refrigerator and still left lots of space for other items. Water tasted clean and refreshing each time! Easy to clean and the filter was easy to replace!"
Why we like it: Whip up crispy chicken wings, roasted veggies and so much more with our kitchen experts' best compact air fryer pick. Our pros loved that it's easy to clean and doesn't take up too much space on your countertop.
What you should know: This air fryer has a 4-quart capacity and measures 8.5 inches deep by 12.1 inches wide and 11 inches high, making it suitable for small kitchens.
Customer review: "I was not an air fryer believer but after buying this, cooking has become much more convenient for certain recipes. Anything fried like potatoes and Brussels sprouts are delicious in this air fryer."
Why we like it: Help speed up acne healing and prevent yourself from picking at pimples with our beauty dermatologist-loved pimple patch. Plus, a whopping 12,000 (!) Target shoppers have given Mighty Patch a 4.7/5 star rating.
What you should know: These hydrocolloid patches claim to shrink pimples in six to eight hours. They come in a pack of 24 or 72.
Customer review: "I always keep these stocked up monthly because they are very handy in quickly healing a breakout. I apply one as soon as I feel a bump coming and it works fast. I’ve always been told never to squeeze your pimples, with these I can heal them a healthy way without scarring. "
Why we like it: Decluttering is made simple with this top-rated shoe organizer. It hangs over the door to maximize storage space and has enough pockets to fit eight pairs of shoes, plus accessories.
What you should know: This organizer comes with three metal hanging hooks and measures 62 inches high by 19 inches wide.
Customer review: "This product is a game-changer! I hung it on the back of my son’s door, and it’s been the perfect solution for organizing his odds and ends, like sun block and other small items. It’s sturdy, easy to install, and keeps everything neatly in one place, saving us space and hassle."
Why we like it: Brew your morning java with the help of this coffee maker from Keurig, one of our experts' top-tested brands. This slim machine can make a single serving between 6 and 12 ounces at the touch of a button.
What you should know: This Keurig comes in five colors and measures 12.1 inches high by 4.5 inches wide — making it ideal for small spaces. Reviewers note that you will have to refill the water tank each time you brew a new cup.
Customer review: "This is a very nifty Keurig! The time it takes to brew the coffee is seriously impressive. The unit itself is small, so it fits conveniently in my kitchen."
Why we like it: For a glowing complexion, add this GH Beauty Award-winning highlighter and primer to your next Target haul. It can be used alone, under or over makeup to provide a luminous finish while helping to hydrate your skin with squalane and hyaluronic acid — and it has a 4.6/5 rating from over 10,000 Target reviews.
What you should know: The Halo Glow highlighter comes in 12 different shades and is vegan and cruelty-free, according to the manufacturer.
Customer review: "This is such a wonderful product! I love it as base under foundations and it’s pigmented enough to wear alone. A holy grail for me!"
Why we like it: This Owala FreeSip water bottle is a Good Housekeeping top-tested pick for its versatility: You can sip from the spout like a straw or tilt it up for a bigger gulp. Not to mention, its vibrant colorways make it stylish to tote around.
What you should know: Owala recommends cleaning this bottle by hand, but our experts have run it through the dishwasher with no problems.
Customer review: "This water bottle is great because it does not leak. The pop up top mechanism means not having to use two hands to unscrew it. This is especially useful when driving. The size is just right — not too small or large to carry around all day."
READ OUR FULL REVIEW: Owala Water Bottle
Why we like it: These Project 62 dining chairs are a classic for a reason. Their reasonable price point, sleek mid-century modern design and comfy seats make them versatile in many home and kitchen designs, and they boast a 4.5/5 star rating from over 1,700 reviews.
What you should know: This set of two chairs comes in a variety of fabric, faux leather and plastic finishes. Each chair measures 34 inches high, 17.6 inches wide and 21.5 inches deep.
Customer review: "We have the faux leather and they are so easy to wipe down (we have three kids) and they still look great after nine months of wear and tear. They are comfortable too...I started using one at my desk to work from home!"
Why we like it: Chelsea boots are a staple in any wardrobe since they pair well with dresses, jeans, leggings and just about everything in between. This popular pair is equipped with a squishy memory foam insole and a water-repellant exterior, making them a practical addition to your footwear collection.
What you should know: These boots have a 2-inch heel and come in women's sizes 5 through 11. Some reviewers recommend sizing up if you have wide feet.
Customer review: "These boots are so cute, probably my fav pair that I have. You can dress them up or down and they are so comfy! I have two pairs, one for backup."
Why we like it: Solid wood furniture can be pricey, so this coffee table is a steal at under $250. Its light, natural finish adds a touch of Scandinavian-inspired style to any space, and reviewers love that it's easy to build and feels sturdy.
What you should know: Made from rubberwood, this coffee table measures 18 inches high, 46 inches wide and 26 inches deep.
Customer review: "It’s super lightweight so it’s easy to move out of the way but also still sturdy. It also is durable since we have animals trying to lick food off of it after our babies sticky fingers have been on it."
Why we like it: This clever ottoman provides a comfy spot to sit or prop your legs up while offering plenty of hidden storage for throw blankets, board games, spare cables and more. Reviewers appreciate that it comes fully assembled.
What you should know: This storage ottoman measures 35.5 inches wide, 17 inches high and 16.5 inches deep. It can hold up to 250 pounds, according to the manufacturer.
Customer review: "Perfect size, great quality and just the right amount of storage! I have zero complaints! The topper is very comfortable to sit on — we have one at the end of our bed and one in our living room."
Why we like it: Make any space feel cozy with our textile experts' best overall washable rug pick. Our pros love that it features a slip-resistant pad and decorative top layer, which is a breeze to throw in the washing machine since it's thinner than a standard rug.
What you should know: This rug is available in two colors and seven sizes, ranging from welcome mats and runners to area rugs. It's machine-washable, according to the manufacturer and our expert testing.
Customer review: "I was looking for something for a beach condo that would blend well with blue and be easy to clean. The rug pad holds the rug in place and the rug can be easily vacuumed or thrown into the wash."
Why we like it: Whether displayed solo or as a group, this checkered planter offers a playful perch for your favorite houseplants. Or, take a cue from reviewers and use it as a utensil holder.
What you should know: Available in brown or ivory checkers, this petite planter measures 7.88 inches tall by 8 inches wide. It also features a single drainage hole to prevent root rot.
Customer review: "I’m obsessed with this! I’m actually using it as a utensil holder in my kitchen. I am waiting for it to restock so I can get another one for my plants."
Why we like it: This versatile spray went viral on TikTok for its irresistibly cozy scent, which includes notes of vanilla, warm amber, toasted Jasmine rice and creamy musk.
What you should know: This popular spray has garnered more than 1,400 reviews and an average of 4.5/5 stars. However, some shoppers say they wish its scent lasted longer on skin and fabric.
Customer review: "It’s tough to find a great vanilla scent that doesn’t have those sickly sweet, artificial, sugar cookie notes — but this is it!...It’s relaxing when used as a pillow mist and makes me feel like I’m at a fancy hotel. Love using it as a hair mist as well."
Why we like it: Not only are you able to illuminate your space with this floor lamp, but it'll also add storage space in your home thanks to its three shelves.
What you should know: Available in black and brown, this lamp measures 62.5 inches high and 10.25 inches wide. Some reviewers complained that it's on the flimsy side.
Customer review: "I absolutely love this lamp! The instructions are straightforward and simple to follow. The two shelves in the middle are great for holding small stuff or a small potted plant if that’s your style."
Why we like it: Here's a touch of greenery that won't require routine watering. The artificial olive tree comes ready in a white pot for easy setup and features lifelike leaves for a natural appearance.
What you should know: This artificial olive tree comes pre-assembled and measures nearly 8 feet high (!) by 2.6 feet wide.
Customer review: "Very realistic looking. We have gotten so many complements on this tree. The pot it comes in is subtle but stylish."
Why we like it: If your bedding could use a refresh, consider this microfiber sheet set. A steal at just $22, these sheets have earned rave reviews for their soft-to-the-touch construction and have deep pockets designed to fit mattresses up to 21 inches thick.
What you should know: These sheets are available in sizes twin through California King and 10 colors. Some reviewers complained that the stitching is not the most sturdy.
Customer review: "The deep pockets make it so easy to pull around the mattress with no struggling. The sheets have an ultra-soft brushed finish, making your sleep so comfortable."
Lauren Gruber is a shopping editor at Hearst Magazines with more than five years of professional writing experience. She specializes in fragrance, beauty, fashion, and lifestyle content for Cosmopolitan, ELLE, Good Housekeeping, Esquire, and more. Before her time at Hearst, Lauren graduated from New York University and wrote for Shop TODAY, Entertainment Tonight, Self, V Magazine, L’Officiel, and more. When she’s not researching Prime Day deals or testing the latest perfume launches, you can find Lauren hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
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