It seems like Amazon Prime Day just happened, but believe it or nor, the e-tailer’s second Prime Day event of the year is just around the corner. Amazon officially announced that this year’s Prime Big Deal Days will happen on October 6 and 7.
SHOP EARLY PRIME BIG DEAL DAYS
I’ve covered Prime Day for five years at this point, and I already know you’ll find deals on Good Housekeeping Institute-tested kitchen appliances, gifts for the holidays, Halloween decorations, stylish clothes, vacuums, and more. As the sales go live, we’ll sift through all the discounts and share the only deals worth your money. In the meantime, here are a few things to note about Prime Big Deal Days:
What is Amazon Prime Big Deal Days?
By now, you may have heard of Prime Day, Amazon's biggest sales event of the year that typically happens in the middle of summer. It runs over a couple of days and promotes steep discounts across all categories—and it’s open exclusively for Amazon Prime members.
Amazon introduced Prime Big Deal Days in October 2022, and the event has returned every fall since. Think of it as a second Prime Day before the holiday shopping rush, with many of the same standout discounts—so much so that shoppers often call it "October Prime Day."
What's the difference between Prime Big Deal Days and Prime Day?
They're practically the same event, with exclusive discounts just for Prime members, but they occur at different times of the year. Prime Day (usually happening in the summer) will slash prices on items across all categories (think home essentials, everyday appliances, and everything outside of that).
Because Prime Big Deal Days typically falls in October, the event tends to highlight hot-ticket holiday items, letting you check off your holiday shopping list early and score the hottest gifts at a discount. Think tech, TVs, toys, best-selling beauty, and more. Plus, you can score some discounts on Halloween decorations and costume accessories just in time for October 31 (thanks to Amazon’s fast shipping!).
Also, Prime Big Deal Days is typically shorter at just two days long. This past Prime Day in June 2026 was four days long for the second time in the retailer's history.
When is October Prime Day 2026?
October Prime Day—or as it's officially called, Prime Big Deal Days—kicks off on Tuesday, October 6 and runs through Wednesday, October 7. Although this savings event is technically live for 48 hours, we often see early deals popping up days and even weeks before the event.
Is it actually worth shopping October Prime Day?
Definitely. While Amazon hasn't released an official list of October Prime Day deals to the public yet, the retailer tends to offer competitive discounts across every category on the site.
Since the holiday shopping season has been progressively getting earlier and earlier, Amazon's October Prime Day is my favorite time to get my holiday gift shopping done. That’s because if you shop now, you don't have to worry about potential inventory issues and shipping delays spoiling your holidays.
During last year's Prime Big Deal Days event, we saw steep markdowns on home and beauty products like Shark vacuums, Samsung TVs, and RoC skincare, so you can expect to see similar savings during 2026's October Prime Day. And based onp past event, we’d be shocked not to see some pretty good deals on Apple tech. In June, we saw 40% off the AirPods 2 Pro, the GH Institute's best overall AirPods pick.
How to shop October Prime Day
Like most Prime Day events, the best prices during Prime Big Deal Days will be reserved for Prime members only. Your subscription comes with a suite of other perks, like free two-day shipping, access to movies and shows through Prime Video, discounts on groceries, and more. But if you're not already a member, here's a hack: You can sign up for a 30-day trial to get access to all the Prime Day deals and try out all the exclusive perks for free. Just be sure to cancel before the 30-day mark to avoid charges.
Early October Prime Day deals
Why trust us?
- Lauren Gruber is a commerce editor who has covered the last five Amazon Prime Day events for various publications, including GH. She is dedicated to helping readers navigate the e-commerce landscape and identify which deals are worth their money.
- Amanda Fama is the senior editor of deals and trends at Good Housekeeping. She's covered Amazon Prime Day for various publications and knows the ins and outs of what to sales shop and when.
