For many of us, a filling breakfast begins with a couple of wheat biscuits and a splash of milk. And while Weetabix has long been the go-to brand, our latest taste test suggests you might want to switch up your shopping list.
Our experts at the Good Housekeeping Institute, helped by a panel of cereal fans, carried out a blind taste test of a range of wheat biscuit cereals, comparing the market leader (yes, we're looking at you, Weetabix) to supermarket own labels, judging each on its aroma, flavour and texture.
The results were incredibly close, but here's the experts' verdict.
The best wheat biscuit, according to the Good Housekeeping Institute
Scoring 83/100, Tesco's own-brand cereal claimed the top spot, beating Weetabix by a single point.
Our judges loved its rich malted flavour, toasted oaty notes and balanced sweetness. It also soaked up milk slowly, creating a satisfying mix of crunchy and softened textures without becoming powdery or completely turning to mush in the bowl.
At £1.80 for a 24-pack, it's also almost half the price of Weetabix – making this win even more impressive.
How Weetabix performed
Weetabix may be Britain's best-known wheat biscuit, but it had to settle for second place in our taste test, scoring 82/100.
That said, our panel enjoyed the clean, natural malty flavour and found it held its structure well after soaking in milk. It was a close contest, but Tesco just edged ahead.
Best wheat biscuits – the full ranking
- WINNER: Tesco Wheat Biscuits Cereal, £1.80 for 24pk; Score: 83/100
- RUNNER-UP: Weetabix Cereal, £3.50 for 24pk; Score: 82/100
- Morrisons Wheat Biscuits, £1.90 for 24pk; Score: 80/100
- Waitrose Essential Wholewheat Biscuits, £2.25 for 24pk; Score: 78/100
- BEST VALUE: ASDA Wheat Bisks, £1.77 for 24pk; Score: 72/100
Best value buy
Tesco took the overall crown, but ASDA Wheat Bisks earned our Best Value award. At £1.77 for 24 biscuits, they're the cheapest on test, and they scored 72/100, compared with Tesco's winning 83/100.
But, if you’re looking to save a few pounds without skimping on taste, it might be time to try a supermarket own-brand next time you shop. Your wallet – and your taste buds – may thank you.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
