With hundreds of thousands of wellness products launching every year, and new health advice emerging almost daily, knowing what to believe and which products are genuinely worth it, can feel overwhelming. Yet, good physical and mental health have never felt more vital, especially as we get older.
In our recent survey, GH readers told us that they now prioritise long-term health and feeling good over weight management and how they look. They're also very open to trying new wellness brands. Yet, three in four feel overwhelmed by the sheer number of products on the market, and are looking for a trusted source of advice.
This is why the Good Housekeeping Institute is launching its Fit for Life Awards – to champion the products that truly deliver on their wellbeing claims. From fitness trackers with easy-to-read data you can trust, to workout kit that won’t let you down during your downward dogs, we’ll be putting the latest launches through their paces in the lab and with GH members at home, to bring you the wellness buys that will help keep you fit and healthy for the long-term.
Here’s everything you need to know.
How are the products for Good Housekeeping Institute's Fit for Life tested?
The GHI Fit for Life winners will be chosen by an expert panel, made up of our brilliant health and wellness editors and GHI experts, who will review each product against strict testing protocols in our lab gym. Where applicable, we will also send them out to GH members to trial at home before asking them to share detailed feedback via online questionnaires.
The review process
- All submitted products will undergo independent testing, assessment and editorial review, carried out by the Good Housekeeping Institute and Good Housekeeping editors.
- Entry submission does not guarantee inclusion, shortlisting or award wins in any category.
- Editorial discretion will determine the most suitable category placement for each product, based on its nature, performance and market positioning.
- The testing process is confidential and proprietary to Good Housekeeping.
Submission fee
- To submit your product, we require a non-refundable submission fee of £350 (plus VAT, where applicable). This applies to each individual product entered.
- The submission fee must be paid in full. Brands will be invoiced within 14 days of entry.
- Entries will not be considered complete until payment has been received.
Awards logos and licensing
- Should a product be selected as a winner in its category, the entrant has the option to purchase the official Good Housekeeping Institute Fit for Life Awards logo for marketing and promotional use, for each award won.
- The cost for logo usage is from £3,500.
- Use of the logo or any reference to an award win or testing outcome without prior written authorisation is strictly prohibited.
What are the requirements for health and fitness products to be considered?
Both new and hero products can be submitted for the GHI Fit for Life Awards. They must be available for purchase by consumers through to January 2028 to be considered. All products should also be available to buy in the UK or with the option to be shipped affordably to the UK.
For products launching after the submission deadline, please contact [email protected] so we can assess testing requirements.
What product categories are eligible to be submitted?
The fitness team will consider the following categories for the GHI Fit for Life Awards:
- Wearables e.g. smart watches, rings, fitness trackers
- Home fitness equipment e.g. weights, treadmills, yoga mats
- Activewear e.g. leggings, running jackets, sports bras
- Footwear – walking/hiking specific, barefoot shoes and orthopaedic shoes. Please note we do not review trainers as a category.
- Supplements and sports nutrition e.g. creatine, protein powders, electrolytes (non-wellness supplements such as collagen are not eligible for submission)
- Diffusers and aromatherapy tools
- Recovery tools e.g. massage guns, compression boots
Please email [email protected] if you have a product that isn’t listed above but you believe it would be a great fit for the awards.
Products that currently hold the Good Housekeeping Institute Approved logo may be exempt from the entry fee, but the cost of the Fit for Life logo would be payable if the products wins a category and you wish to use it for marketing and promotions.
How can I submit health and fitness products for review?
You must submit an entry form, along with samples of each product to be considered. More information about submitting product samples is available below and via the entry form link. If you have multiple products to submit, you must fill out a separate form for each one. You will be able to pay for all submissions together.
Submission instructions
- Enter your submission here
- Follow the instructions for submitting your product. Please input all required fields.
- Click “add another submission” at the payment screen if you’d like to submit another product.
- Once finished, the team will be in touch regarding submission confirmation and payment.
Is there a limit to the number of products I can submit?
No, you may submit as many products as you'd like. Note that you will have to fill out a new application form and pay a separate submission fee for each product entered.
How many samples will need to be provided for testing?
- For products in the supplement category, please send x 11 samples, each one covering 90 days. This does not include greens powders.
- For greens powders, please send x 6 samples with enough to cover eight weeks.
- For fitness equipment, please send only one product.
- For wearables/smart watches, only one sample is required.
- For massage guns/recovery tools, please send one sample.
- For activewear, we require 4 samples of each product (sizes to be confirmed).
- For footwear, please send 4 samples (sizes to be confirmed)
Product samples should be sent to the address below:
Good Housekeeping Institute Fit for Life Awards
Attention: GHI Wellness Testing Team
Good Housekeeping Institute
Unit 6 The Planet Centre,
Armadale Road, Feltham, TW14 0LW
When are the winners announced?
The GHI Fit for Life Award winners will be published online in January 2027 and in the print issue in February 2027.
What is the deadline for submission?
- If you're entering supplements, please submit by Friday 10 July using the submission form, to allow us enough time to test.
- For all other categories, please submit all entries by Friday 14th August using the submission form.
For all GHI Fit for Life Awards questions and help with any issues regarding the submission form and payment, please contact [email protected]
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
