When it comes to looking effortlessly glamorous, Dakota Johnson wears the crown. Her long, sleek hair, enviable bangs, and green eyes all contribute to her signature look—and while much of her beauty can be credited to genetics, a few carefully chosen skincare and makeup staples help enhance her effortless, lit-from-within glow.
SHOP DAKOTA JOHNSON'S EYE SERUM
Thanks to some beauty secrets spilled by Dakota's makeup artists, we have insight into some of her go-to products—one of which is also a favorite of the Good Housekeeping Institute Beauty & Personal Care Lab.
In 2025, makeup artist Georgie Eisdell shared an Instagram breakdown of the products she used for one of Dakota’s movie premiere looks. Among them was Beauty of Joseon’s Revive Eye Serum.
The brand says it’s rooted in traditional Korean skincare practices, and the formula features ginseng extract, retinol, and niacinamide—ingredients that work together to brighten, smooth the appearance of fine lines, and support skin elasticity for a more youthful under-eye area.
These benefits, alongside the serum’s budget-friendly price—which is currently 35% off for Prime Day—are why our Beauty & Personal Care Lab named the Revive Eye Serum the best eye cream for fine lines.
Most recently, Dakota's makeup artist, Misha Shahzada, shared that she also used Beauty of Joseon on the actress during her appearance and the 2026 Time100 Gala. While she didn't specify which product she used, specifically, she did tag the brand in an Instagram post honoring the look.
Plus, our GH Lab experts are fans of more than just the brand’s eye serum. In fact, they’ve named The Beauty of Joseon the best Korean skincare brand for achieving balanced skin.
The brand says they use Hanbang, traditional Korean herbal medicine, combined with modern formulations designed to give you that extra hydrated look. The company uses skincare ingredients that are not typically used in the U.S.—like red bean water and propolis (a substance produced by bees)—many of which include high antioxidants known for reducing redness and inflammation.
The Amazon beauty discounts will likely dry up when Prime Day ends on June 26, so I totally recommend grabbing while it’s still on sale.
![jennifer garner at peacocks the five star weekend premiere held at the hammer museum on july 08, 2026 in los angeles, california photo by christopher polkdeadline via getty images](https://hips.hearstapps.com/hmg-prod/images/e417e56d-f9fc-4b35-9e34-5853ed84cf23.jpeg?crop=0.666727075027xw:1xh;center,top&resize=360:* "Peacock's "The Five Star Weekend" Premiere")
