As a toy expert and enthusiast, I’ve learned firsthand that waiting too long to shop for popular toys can be risky. Those from big franchises, like PAW Patrol or Peppa Pig, can sell out early. My advice? Shop now while there's still a good selection—and take advantage of the toy deals happening right now instead of waiting ‘til the last minute.
Shopping for kids of multiple ages can be overwhelming, but this year’s Good Housekeeping Toy Awards might help. It’s a comprehensive list of the best new toys, tested by our team and actual kids, and many of them happen to be on sale. Even brand-new toys like the PAW Patrol Megasaurus Dino Vehicle, which comes with a fun inflatable dinosaur, are marked down. You can save up to 50% on toys right now—and some of the deals are just as good as what I spotted on Prime Day.
For infants and toddlers
For our youngest loved ones, we found deals from top brands like Melissa & Doug and Fisher-Price. And while we know your infant isn’t anywhere close to playing video games, you can share your love of iconic Nintendo characters with the sweet My Mario line, which includes these Little People toys on sale.
For preschoolers
There’s a great variety of pre-K toy markdowns right now that’ll encompass all of your kid’s interests, including the PAW Patrol inflatable Megasaurus, which is one of this year’s hottest toys, and Peppa Pig’s bike set. And for those who love Play-Doh, the Sizzling Kitchen will allow them to whip up faux food creations like pasta, salads, burgers, and fries.
For school-aged kids
There are so many discounted kids toys right now, ranging from the interactive Hatchin’ Yoshi to the popular-but-off-putting Butt Face. And if you’re trying to get them away from screens, the Boxineers sets will inspire them to collect cardboard from around your house and create their own animal friends. Otherwise, you can introduce them to the retro Spirograph, which you might remember from your childhood.
