The holidays are right around the corner — yes, there are fewer than 100 days until Christmas. That means it's time to start thinking about that holiday shopping, especially for the kids in your life. And there's no better place to do that than at Toys "R" Us.
Now, you might have a Toys "R" Us location near you with one of its 40 existing standalone stores and shops inside of Macy's. However, the brand is now stepping up its game for the holiday season with 120 new stores created in partnership with Go! Retail Group.
"This is a major moment for Toys "R" Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, executive vice president of Toys "R" Us at WHP Global, in a press release. "Together with our incredible partners, we are growing Toys "R" Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport or at a Navy Exchange."
The new standalone Toys "R" Us stores will feature a selection of the season's hottest toys, including LEGO, Barbie, Hot Wheels, Pokémon and KPop Demon Hunters.
In addition to toys, select locations will have Creator Studios, dedicated spaces where influencers, creators, and toy brands can create content, unveil new products, and host toy reveals, launches, and special events. The Creator Studios will be at American Dream in New Jersey, Mall of America in Minnesota, Camarillo Premium Outlets in California, Denver Premium Outlets in Colorado and Chicago Premium Outlets in Illinois.
Select stores will also feature candy shops and cafés where shoppers can enjoy sweet treats and other concessions as they browse and shop.
Another shop-in-shop location will also open at Orlando International Airport (MCO) in partnership with WHSmith North America, opening in summer 2027.
New Toys "R" Us locations in 2026
There has been no formal announcement yet about where the new locations will be or whether they will remain permanently open after the holiday season. Toys "R" Us has not responded to a request for comment.
We’ll have to keep our eyes out!
