It’s only a few days before the Easter Bunny hops down the bunny trail. And while the eggs may be dyed, the candy purchased, and the little stuffers ready to fill those baskets to the brim, there may be some who are still looking for that big, “wow” item to act as the centerpiece of the basket. For those families, I have one word: Bluey.
Specifically, the Bluey plush from Build-a-Bear. Bluey and Easter are a perfect match: When I think of the holiday, I think of bright colors and fun games played outside as a family—which is basically the entire vibe of the Heeler family.
The plush comes with its own bunny-ears headband, which means she’s ready to go for her Easter adventures.
I know that Build-a-Bear is most often associated with heading out to the mall and getting the toys stuffed in person, but this one comes pre-stuffed. (You can also order an un-stuffed version if you do want to take it to the store and have the experience of filling it up.)
Of course, Bluey never goes anywhere alone. For those who have multiple kids to shop for or want a fleet of pups in the Easter basket, there is, as always, a Bingo to go with the Bluey. And then for a change of pace, there's also Winton, Bluey's English Bulldog classmate. Like the Bluey plush, these are also $42 and come with bunny headbands.
In addition, Build-a-Bear also has a full line of Easter gifts that aren't Bluey-related. There are several cute animals, like bunnies, lambs, frogs, and cows (which are the hot animal of the moment). My favorite? The frosted animal cookie camel—it's white with colorful polka dots that look like sprinkles.
But once the Build-a-Bear takes its rightful place as the centerpiece of the Easter basket, what else could go in it? Lucky for fans, there's no shortage of Bluey-related gifts for kids. When Good Housekeeping's team went to Toy Fair this year, the blue heeler was the star of the show.
Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
