- Pop star Taylor Swift revealed her favorite pillow in an interview on The Late Show with Stephen Colbert.
- The Textiles Lab at the Good Housekeeping Institute agrees with Taylor’s pick. Our experts have tested and recommended the Coop pillow for nearly a decade.
- Shoppers can save 20% on the Coop pillow during Amazon Prime Day.
Taylor Swift is making headlines again—and, no, we’re not talking about her upcoming wedding to Travis Kelce. Rather, her favorite pillow is officially on sale during Amazon Prime Day.
Let’s back it up, shall we? When the “Opalite” singer made an appearance on The Late Show with Stephen Colbert, she shared an adorable picture of her cat Benjamin Button falling asleep on her forehead. "He's really, really attached to my pillow, wherever that may be, in whatever country that is," she said. Fans might’ve loved the relatable moment, but the Good Housekeeping Institute Textiles Lab immediately clocked the Coop pillow—a.k.a. the "best pillow we've ever tested" out of hundreds of options. (It even won a 2025 GH Bedding Award!)
There’s a reason why Coop’s pillow is worthy of Taylor’s (and our) wildest dreams. The company has spent years researching, testing, and tweaking to create a pillow that truly works for everyone, and its completely adjustable design makes it one of the most versatile bedding essentials around. The pillow comes with shredded fill that can be added or removed to get that “just right” feel. Stomach sleepers may want to remove some excess fill, whereas those who snooze on their sides might prefer a plusher pillow.
The fill itself is made with a special blend of memory foam and microfiber that gently contours to your head and neck. In other words, you won’t have to worry about waking up to aches and pains.
Turns out, this pillow has more to offer than versatility and comfort. It’s GREENGUARD certified with CertiPur-US certified foam, which means it's free of flame retardants, ozone depleters, certain heavy metals, and formaldehyde. Bonus points: The cover is machine-washable and made with lightweight, breathable materials, perfect for hot sleepers.
A good night’s sleep is absolutely necessary, so this pillow is certainly worth spending full price. That said, it never hurts to save. Right now, Amazon’s taking 20% off this pillow—but we have a feeling it’ll go out of stock before you know it. Do us a favor: Don’t snooze on this deal. Then you, too, can sleep like a pop star. Or at least, fake it 'til you make it.
