Florence Reeves-White
Senior Beauty Writer
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
The best beauty Advent calendars for 2026 are selling fast, from Liberty to Lookfantastic
Avoid Advent FOMO and secure your favourite before it disappears
16 best gifts for Mum to say thank you for all she does
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Swap shaving or waxing for one of these powerful hair removal gadgets
The best spa hotels in the UK for 2026, reviewed and loved by Good Housekeeping
Psst...A booking at one of these British boltholes would make the best gift.
You can get 12 iconic OPI shades for £3.75 each in this bargain nail varnish Advent calendar
The mini nail varnishes are in chocolatey browns and candy shades
This under-the-radar hair oil smooths frizz and hydrates grey hair in seconds – and it's less than £20
It doesn't leave lengths greasy, either, thanks to a clever formula
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‘The individual boxes for drawers make them so re-giftable’
The 12 best lip balms for dry lips, according to 380 panellists and 10 years of testing
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‘I’ve already bought six for my friends for Christmas’
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Take the faff out of flossing with the Good Housekeeping Institute's top-rated gadgets
The best hair straighteners to buy in 2026
For good hair days every day
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From Oral-B to Philips, our testers have found the best electric toothbrushes you can buy for cleaner, whiter teeth
LOOKFANTASTIC has up to 30% off this weekend and these are the deals our beauty editor's shopping
The deals end at midnight on Sunday
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13 best microcurrent and facial toning devices for a needle-free facelift
'My eyes don’t look puffy in the morning anymore and I was asked if I’d had work done to my lips!'
9 jewellery gifts that look way more expensive than they are, from just £17
From Missoma hoops to Daisy chains
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Swap dry and brittle for strong and shiny
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‘I gave last year’s Avant calendar to my mum. Now she’s hooked – and furious that she can’t afford to repurchase everything.’
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“After the second use, my skin feels more youthful, less saggy, less red and more evenly toned”
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Keep your hair clean without this harsh chemical
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3 members of the GH team tried it out
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Everyone who tried this Clarins foundation in testing went out and bought it for themselves
"This is the first time I've noticed long-term skincare benefits from a makeup product!"
7 best body scrubs and chemical exfoliators for dry skin, tested by 250 women
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The best hot brushes to buy, according to over 300 testers
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