Florence Reeves-White
Senior Beauty Writer
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
The best beauty Advent calendars for 2026 are selling fast, from Liberty to Lookfantastic
Avoid Advent FOMO and secure your favourite before it disappears
16 best gifts for Mum to say thank you for all she does
From unique picks to thoughtful gifts, our guide has everything Mum might want or need
The best moisturisers for sensitive skin this winter, from just £4
Slather on these tried-and-tested lotions, without the fear of flare ups
The best epilators for easy at-home hair removal, tested for speed and pain levels
Swap shaving or waxing for one of these powerful hair removal gadgets
The best spa hotels in the UK for 2026, reviewed and loved by Good Housekeeping
Psst...A booking at one of these British boltholes would make the best gift.
You can get 12 iconic OPI shades for £3.75 each in this bargain nail varnish Advent calendar
The mini nail varnishes are in chocolatey browns and candy shades
This under-the-radar hair oil smooths frizz and hydrates grey hair in seconds – and it's less than £20
It doesn't leave lengths greasy, either, thanks to a clever formula
Astrid & Miyu’s sellout jewellery Advent calendar is worth £870, and we think it’s the best you can buy
‘The individual boxes for drawers make them so re-giftable’
The 12 best lip balms for dry lips, according to 380 panellists and 10 years of testing
If you get chapped lips, you need one of these this winter
14 best collagen supplements, tested by 350 panellists
'It took two years off my skin age'
This fragrance Advent calendar saves you £420 on 12 stunning scents, including 6 cosy candles
You’ll be set for the rest of next year or you can re-gift any that aren’t for you
Loving Celebrity Traitors? 15 of the best traitors-inspired houses to play the game in across the UK
"There's even a round table!" These are the sprawling mansions to hire for your next staycation, with heated pools and crackling fires
This £15 kit is the Korean skincare starter set for K-beauty newbies and it includes 4 fan favourites
‘I’ve already bought six for my friends for Christmas’
The best water flossers for fresher breath, tested by our panel
Take the faff out of flossing with the Good Housekeeping Institute's top-rated gadgets
The best hair straighteners to buy in 2026
For good hair days every day
The best electric toothbrushes for whiter teeth, tested by 350 panellists
From Oral-B to Philips, our testers have found the best electric toothbrushes you can buy for cleaner, whiter teeth
LOOKFANTASTIC has up to 30% off this weekend and these are the deals our beauty editor's shopping
The deals end at midnight on Sunday
From Lake Como to Thailand: 20 of the world's most unforgettable spa hotels, tested by us
From lakeside escapes to tropical retreats, GH has tested a spa hotel for everyone
13 best microcurrent and facial toning devices for a needle-free facelift
'My eyes don’t look puffy in the morning anymore and I was asked if I’d had work done to my lips!'
9 jewellery gifts that look way more expensive than they are, from just £17
From Missoma hoops to Daisy chains
The best hair masks for shiny, healthy results, tried and tested by over 600 women
Swap dry and brittle for strong and shiny
£1,000 of skincare for £98! This ‘anti-ageing’ beauty Advent calendar sells out earlier every year
‘I gave last year’s Avant calendar to my mum. Now she’s hooked – and furious that she can’t afford to repurchase everything.’
The best LED face masks for firmer, glowing skin, tested by 190 people
“After the second use, my skin feels more youthful, less saggy, less red and more evenly toned”
14 best sulphate-free shampoos for a gentler clean, tested by 580 women
Keep your hair clean without this harsh chemical
YETI’s stylish carryall is spacious, waterproof and the only tote you need for a stormy autumn
It will keep your belongings dry during an El Niño autumn
'I'm never wearing mascara again!' New £20 gel lifts lashes instantly and darkens them over time
3 members of the GH team tried it out
We smelled dozens of body sprays and these 5 will leave you smelling the best
These luxe-smelling mists deserve a spot in your fragrance wardrobe.
Everyone who tried this Clarins foundation in testing went out and bought it for themselves
"This is the first time I've noticed long-term skincare benefits from a makeup product!"
7 best body scrubs and chemical exfoliators for dry skin, tested by 250 women
Buff away dryness with the exfoliants that scrubbed up best in our GHI tests
Clinique's new balm foundation delivers 'instantly flattering' coverage and is tested on ultra-sensitive skin
3 Good Housekeeping writers give their verdict
The best hot brushes to buy, according to over 300 testers
Detangle tresses and style them smooth and sleek with these tried and tested tools
The best curling wands, tongs and wavers, tested by 110 women
Find out which hair tools our testers loved...
The best hair dryers for every hair type, tested by 340 panellists
Want to dry without damaging? Find out which hair dryers blew us away on trial
Best heat protection sprays, creams and oils for every hair type, tested by over 300 women
They're essentially SPF for your hair
18 best hair-loss shampoos to promote growth, tested by 710 people
Revive thinning hair during menopause and beyond
'My fine lines were less noticeable in 10 minutes': Our beauty editors' favourite Medik8 products
Meet the skincare brand acclaimed by derms and beauty experts
7 best nail supplements that actually work, tested by 160 people
Suffering from dry, brittle nails? Bid farewell to the flake with these tried and tested nail vitamins
The best hair repair treatments for stronger, shinier hair, according to over 200 women
Revive damaged hair with these bond builders, approved by our panel and experts
The Liberty Beauty Advent Calendar is back for 2026 and here's why it's the best yet
Yes, we know it's September
The best teeth whitening kits for a brighter smile, tested by 370 people
Get a brighter, whiter smile, DIY style
The 13 best face oils, tried and tested by 240 people
“My skin was visibly hydrated”
Our experts have tried 100s of ‘anti-ageing’ serums over the years – these are the ones that work
They promise to minimise wrinkles, brighten age spots and get rid of dry, dull skin
‘Feeling frazzled?’ Why picking up a pitchfork and collecting eggs is the surprising new travel trend to try
Plus, the five best places to run a-muck this summer
‘Better than my £50 formula!‘ This £12 cleansing balm melts away makeup in seconds
I’ve swapped my expensive balm out for this e.l.f. one after months of stealing from my housemate
The best eye creams for reducing wrinkles and fine lines, tested by over 1,000 women
Hydrate, brighten and smooth delicate skin with a targeted cream
The best illuminating primers for glowing skin, tried and tested
Achieve flawless dewy results, whatever your skin type
The best foundations for mature skin that won’t sink into wrinkles
We asked 80 women to swap their beloved base products for these ones (spoiler: they’re never going back)
The best shampoos for oily hair, tested by 500 women
Some top-scorers cost as little as £4 a bottle, so why not stock up?
‘Finally, I’m impressed!’ This chic natural deodorant actually works and it smooths armpit bumps
Aluminium-free, friendly to sensitive skin and it has staying power
8 best natural deodorants, tried and tested by 200 people
These aluminium-free deodorants fight body odour to keep you smelling fresh
‘No more puffy eyes!’ The best cryotherapy skincare tools to keep you cool in the heat and give you glowy skin
Cryotherapy has a host of skincare benefits.
The best body moisturisers and lotions for softer skin, according to over 300 testers
Spoiler: you may not have heard of our winner
15 best IPL and laser hair removal devices, tested by 300 women
The Good Housekeeping Institute’s top-scoring at-home hair removal machines
Skip the salon with the 8 best home gel nail kits, tried and tested
A lasting gel manicure from the comfort of your sofa seems like a good life hack to us...
The best silk pillowcases to supercharge your beauty sleep, tested by over 200 women
Can switching up your pillowcase give you healthier hair and skin?
Cool down in a private pool: 7 affordable Airbnbs to rent this weekend in the UK, all under £63pp a night
Summer poolside staycations without splashing much cash? These won’t be around for long...
The best collagen creams and skin-plumping formulations for the face, tested by 160 people
Firm up a dull and lacklustre complexion with these expert-approved products
The best skincare fridges for keeping your face masks as cool as a cucumber
These cute coolers will take pride of place on your dressing table
The best neck creams that genuinely soften and tighten skin, according to 180 testers
“My neck was so smooth and plumped!”
‘An unspoilt, crowd-free island’: 20 of the best hotels in Greece to book this summer
From Crete to Corfu, we’ve found some hidden-gem hotels for ancient history, delicious food and Aegean views
‘I’m never going back’: We asked three 40+ women to replace their entire routine with this one personalised skincare product
The Skin+Me experts have launched Renew+Me, a subscription for mid-lifers
‘I’ve been wearing waterproof jewellery non-stop for two months – here’s my honest review’
Did it shine or tarnish?
Our tester volunteered for a surprise ‘menopause’ haircut and here are the before and afters
“I felt like I’d been reintroduced to a version of myself that I’d misplaced.”
‘I won’t let any product that preys on insecurity in my bathroom!’ says this beauty podcaster
Nicola Bonn of Outspoken Beauty podcast on why rigorous testing is so important