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14 best sulphate-free shampoos for a gentler clean, tested by 580 women

Keep your hair clean without this harsh chemical

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VerifiedTested by Beauty and Grooming Testing Manager
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best sulphate free shampoo

Most shampoos contain sulphates, as they help to create a rich lather, resulting in a deep clean. However, they can irritate and dry out scalps, which isn't ideal for those with sensitive skin. The best sulphate-free haircare products claim to take a gentler approach to sloughing away grime, and cleaning thoroughly without stripping away moisture and colour.

Luckily, they're easier to find these days as they've become more widely available. To see which are worth a place on your bathroom shelf, the Good Housekeeping Institute tested 45 leading sulphate-free shampoos with the help of over 580 panellists with a wide range of hair types. Here they are at a glance but keep scrolling for the full reviews and everything you need to know about the benefits of going sulphate-free.

Best sulphate-free shampoos

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How we test sulphate-free shampoos

We recruited 580 at-home testers to rinse their way through 45 sulphate-free shampoo brands.

They gave detailed feedback on how easy the product was to apply and distribute through their hair, how well it lathered (if applicable) and washed out and, most importantly, how it left their hair looking and feeling after drying.

In the Good Housekeeping Institute beauty lab, our experts used a Dia-Stron machine to measure how easily a comb moved through hair switches before and after each shampoo was applied and washed out.

They also applied artificial sebum to the switches and used a Sebumeter – designed to measure oil and sebum levels – to judge how effectively each shampoo cleaned strands.

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1
Best overall

kérastase Kérastase Discipline Bain Fluidealiste Smooth-in-Motion Shampoo 250ml

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Kérastase Discipline Bain Fluidealiste Smooth-in-Motion Shampoo 250ml
1
Best overall

kérastase Kérastase Discipline Bain Fluidealiste Smooth-in-Motion Shampoo 250ml

Now 21% Off

Pros

  • Keeps hair smooth for days after washing
  • Spreads easily

Cons

  • Can weigh fine hair down slightly

Score: 94/100

Promising to leave your locks feeling lighter, smooth and soft, this Kérastase shampoo is a great all-rounder, scoring full marks in our lab tests. Our testers found its lather thick, creamy and “luxurious” and loved that their hair felt smoother and looked shinier after washing.

It rinsed out easily and most agreed their hair felt cleaner. Many also noted how soft and manageable it left their hair, with some testers saying it stayed smooth for a few days after use.

Key specifcations

ConditionerYes
Size250ml
Paraben freeYes
2
Best for repairing bonds

L'Oréal Professionnel Absolut Repair Molecular Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Professionnel Absolut Repair Molecular Shampoo
2
Best for repairing bonds

L'Oréal Professionnel Absolut Repair Molecular Shampoo

Pros

  • Doesn’t cause redness or irritation
  • Lathers well

Cons

  • Takes a while to fully rinse out

Score: 92/100

Heat styling, colouring and environmental aggressors can all have a negative impact on the molecular composition of hair, resulting in breakage, dullness and dryness. And once the damage is done, it can be hard to know how to nurse your locks back to life again.

Well, this reparative shampoo from L’Oréal is a great place to start, helping to replenish and strengthen strands. It proved very effective on test, with most panellists agreeing that their hair felt stronger and smoother after use.

The power lies in the peptides – these clever proteins get to work inside the hair fibres, helping to fuse broken bonds and preventing further fallout. They also help restore structure and movement to hair, for that all-important swish. Sure enough, panellists said it immediately left their hair feeling softer and said you only need to use a small amount to achieve smoother strands.

Key specifcations

ConditionerNo
Size300ml
Paraben freeYes
3
Best for coloured hair

Pureology Hydrate Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hydrate Shampoo
3
Best for coloured hair

Pureology Hydrate Shampoo

Pros

  • Boosts shine
  • Contains essential oils, including ylang ylang, bergamot and patchouli

Cons

  • Could have been more smoothing

Score: 91/100

This shampoo claims to keep your colour around for longer, and many of our panel confirmed that it boosted vibrancy.

In fact, they raved about its “salon-quality lather” and almost everyone thought their hair felt more hydrated after use. Many said it helped reduce flyways and improve smoothness, too. One to keep on hand in between salon trips.

Key specifcations

ConditionerPureology Hydrate Conditioner
SizeShampoo, 266ml
Paraben freeYes
4
Best for sensitive scalps

Bumble and bumble Hairdresser's Invisible Oil Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hairdresser's Invisible Oil Shampoo
4
Best for sensitive scalps

Bumble and bumble Hairdresser's Invisible Oil Shampoo

Pros

  • Doesn’t weigh hair down
  • Removes build up and deeply cleans

Cons

  • Texture feels slightly gloopy on application

Score: 90/100

If your scalp is on the sensitive side, then this formulation is for you. It worked a dream for our testers who said they had dry scalps or even folliculitis (inflammation of hair follicles, which can lead to soreness). “After the first application, my scalp felt less sore and itchy,” said one. It also works to deeply cleanse hair, without stripping it of natural oils.

It uses a blend of nourishing oils to help condition, soften and clean your strands. The ‘Featherlight 6-Oil' blend includes coconut, argan, grape, macadamia, sweet almond and safflower seed oils, all of which work harmoniously to leave your hair with reflective shine and a smooth, silky finish.

"My hair feels really clean, and looks smooth and shiny," said one tester, proving the inclusions of these nourishing ingredients pay off.

Key specifcations

ConditionerYes
SizeShampoo, 250ml
Paraben freeYes
5
Best for frizzy hair

Redken Frizz Dismiss Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Frizz Dismiss Shampoo
5
Best for frizzy hair

Redken Frizz Dismiss Shampoo

Pros

  • Lathers well
  • Smooths hair

Cons

  • Higher price point

Score: 89/100

Redken’s frizz-fighting formula aims to improve smoothness and shine, and our lab tests proved it does just that. Impressively, almost all our testers found the shampoo helped control frizz, without leaving any unpleasant residue.

All were happy with its lather, saying a small amount foamed up well and distributed evenly through their hair.

Key specifcations

ConditionerRedken Frizz Dismiss Conditioner
SizeShampoo, 300ml
Paraben freeYes
6

JVN Hair Revive Repairing Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hair Revive Repairing Shampoo

Pros

  • Lathered well for a sulphate free shampoo
  • Hair stayed cleaner for longer between washes

Cons

  • Dispensing pump broke for a few testers

Score: 87/100

You may already be familiar with Jonathan Van Ness from the show Queer Eye, where he makes hair dreams come true. Well, now you can transform your own ‘do from home, thanks to his glorious JVN hair range. From the hair gloss to this reviving shampoo, each product focuses on restoring hair health.

This shampoo contains ceramides that work to lock in moisture and leave hair looking shiny, plus jojoba oil, known for its ability to smooth and soften. With consistent use, testers agreed that it delivered on its claims, with many of them noting how soft and healthy their hair felt.

Key specifcations

ConditionerYes
Size295ml
Paraben freeYes
7
Best for damaged hair

JOICO Colorful Anti-Fade Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Colorful Anti-Fade Shampoo
7
Best for damaged hair

JOICO Colorful Anti-Fade Shampoo

Now 30% Off

Pros

  • No colour fading
  • Rinsed out easily

Cons

  • Thick texture

Score: 87/100

Enriched with omega fatty acids that not only work to resurrect damaged ends but also protect them from further damage, this left all testers with longer-lasting colour, and almost everyone saw an improvement in vibrancy.

Everyone appreciated the gentle formula too, which effectively cleansed and created the perfect lather. Plus, they liked the texture, and found it quick to rinse out. It kept frizz at bay for many and almost all reported softer, smoother and more moisturised hair.

Key specifcations

ConditionerJOICO Colourful Anti-Fade Conditioner
Size100ml
Paraben freeYes
8
Best for a deep clean

Living Proof Restore Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Restore Shampoo
8
Best for a deep clean

Living Proof Restore Shampoo

Now 25% Off

Pros

  • Deeply cleansed hair
  • Reduces flyaways

Cons

  • Pricey

Score: 86/100

Claiming to leave hair looking visibly healthier, this shampoo aims to deeply nourish damaged locks by reversing dryness. It scored top marks for how well it cleaned, and it left our panellists' scalps "soothed" with its light, non-drying lather.

It also made hair feel silkier, without any flattening, and its push-up dispenser made washing in the shower easier. It performed brilliantly in our lab tests, too.

Key specifcations

ConditionerLiving Proof Restore Conditioner
SizeShampoo, 236ml
Paraben freeYes
9
Best for dry hair

Shea Moisture Manuka Honey & Yogurt Hydrate & Recover Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Manuka Honey & Yogurt Hydrate & Recover Shampoo
9
Best for dry hair

Shea Moisture Manuka Honey & Yogurt Hydrate & Recover Shampoo

Now 33% Off

Pros

  • Rich lather
  • Silky texture added softness to hair

Cons

  • Large bottle (which are great for amount of product) but may take up space in the bathroom

Score: 85/100

Designed for treating extremely dry and brittle hair, this shampoo combines the smoothing effects of shea butter, Manuka honey and yoghurt to restore moisture and manageability.

Many testers commented on how luxurious this product felt to use and liked how soft, shiny and well-nourished it left their hair. Our lab tests backed up these results, finding it effective at smoothing and detangling.

Key specifcations

ConditionerShea Moisture Manuka Honey & Yogurt Hydrate & Recover Conditioner
Size384ml
Paraben freeYes
10
Best sulphate-free shampoo for long-lasting style

Kérastase Chroma Absolu Hydrating Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Chroma Absolu Hydrating Shampoo
10
Best sulphate-free shampoo for long-lasting style

Kérastase Chroma Absolu Hydrating Shampoo

Now 30% Off

Pros

  • Leaves hair with a long-lasting scent
  • Thick consistency

Cons

  • Screw top makes it slightly awkward to dispense

Score: 84/100

Trying to keep your hair looking day-one fresh isn’t always easy, but this hydrating shampoo from Kérastase does its best at warding off hair wash days – it kept our testers’ hair looking fabulous for 24 hours and beyond.

“It looked polished with minimal effort, and the smoothness lasted for days,” said one panellist. Another said you only needed to apply a small amount (“less than a 10p piece” to be specific) to achieve a good lather and clean.

Inside the pretty pink bottle is a nourishing blend of glycerine, hyaluronic and amino acids that work thrice as hard to hydrate strands. The formula is designed especially for colour-treated hair, which can look dull and dry with regular treatments.

Key specifcations

ConditionerYes
Size250ml
Paraben freeParaben free
11
Best for protecting against humidity

OGX Anti-Frizz Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Anti-Frizz Shampoo
11
Best for protecting against humidity

OGX Anti-Frizz Shampoo

Pros

  • Good for smoothing curly hair
  • Creamy, thick lather

Cons

  • Squeezy bottle wasn’t the best for dispensing

Score: 82/100

This shampoo aims to smooth hair and fight humidity, resulting in tresses looking glossy and frizz-free.

Our testers loved the formula’s luxe gold colour, while almost all said the shampoo made their hair shinier and most found it helped to smooth frizz. In our lab tests, it also scored well for detangling and smoothing hair.

Key specifcations

ConditionerOGX Hydrate & De-Frizz + Kukui Oil Conditioner
SizeShampoo, 385ml
Paraben freeYes
12
Best budget sulphate free shampoo

Aveeno Strength and Length Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Strength and Length Shampoo
12
Best budget sulphate free shampoo

Aveeno Strength and Length Shampoo

Now 33% Off

Pros

  • Conveniently shaped bottles for storing in the shower
  • Smooths hair

Cons

  • Some wished the scent was stronger

Score: 79/100

Containing soothing oats, this pH-balanced, sulphate-free formula effectively removed residue and build-up from the scalp without causing irritation.

“I was surprised by how well the shampoo lathered for a sulphate-free product, and it left my hair feeling clean after one wash,” said one panel member. Take care when dispensing, though, as some testers found the product came out too easily, so they used more than needed.

We also tested the conditioner, which received plenty of praise – particularly when used alongside the shampoo. “Both were creamy; the shampoo layered very well and the conditioner was easy to rinse, which isn’t always a given,” said one tester.

Key specifcations

ConditionerYes
Size300ml
Paraben freeYes
13
Best for fragrance

Aveeno Smoothing Rosewater and Chamomile Scalp Soothing Shampoo for Frizzy Hair 300ml

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Smoothing Rosewater and Chamomile Scalp Soothing Shampoo for Frizzy Hair 300ml
13
Best for fragrance

Aveeno Smoothing Rosewater and Chamomile Scalp Soothing Shampoo for Frizzy Hair 300ml

Pros

  • Smoothed frizzy hair
  • Good at detangling

Cons

  • Weighed thin hair down slightly

Score: 78/100

Wake up and smell the roses, quite literally, with this beautifully scented shampoo, also from Aveeno's range. The scent was the key USP for our panellists with one saying it smelt expensive. There’s no luxury price tag attached here though, thankfully, as this one is less than a tenner.

It also leaves hair feeling as good as it smells, thanks to its smoothing properties. “My hair felt noticeably softer straight after using,” said one pleased panel member.

As with Aveeno’s entire skin and hair range, the colloidal oats are the star ingredient here – their protein-rich properties help reduce breakage and deeply hydrate dry strands. Note that it might not be one for those with thinner hair as some found it weighed their locks down a little.

Key specifcations

ConditionerAveeno Smoothing Rosewater and Chamomile Scalp Soothing Conditioner
Size300ml
Paraben freeYes
14
Best for curly hair

Umberto Giannini Curl Jelly Wash Shampoo

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Curl Jelly Wash Shampoo
14
Best for curly hair

Umberto Giannini Curl Jelly Wash Shampoo

Pros

  • Left hair deeply cleansed
  • Softening

Cons

  • Wasn’t effective at detangling

Score: 75/100

Curly hair tends to be naturally drier as it’s harder for natural oils to make their way down the shaft through those beautiful twists and turns. And you don’t want sulphates drying it out any further, so we recommend this sulphate-free shampoo, which is specially formulated for those with curls.

Alongside a deep clean, the vitamin B5-infused formula adds a boost of moisture and softness to lengths. It helps refine coils too, with testers telling us it’s extremely light and didn’t weigh hair down. The only gripe from our panel members was the slightly clinical fragrance.

Key specifcations

ConditionerUmberto Giannini De-Frizz Conditioner
Size250ml
Paraben freeYes

Why trust the Good Housekeeping Institute?

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Here at the Good Housekeeping Institute, we've been rigorously testing products to sort the best from the rest for over 100 years, including skincare, haircare, beauty tools and makeup buys. From the best hairdryers to the best day creams, our experts know what to look for in a great product.

Our beauty testing manager, Maria Kumar, has previously worked as a formulation scientist in the pharmaceutical industry and as a product developer for Estée Lauder. She uses her industry experience and technical knowledge to help us find the most effective formulations for different hair goals.

Senior Beauty Writer, Florence Reeves-White, has written about beauty products for over six years, previously working for a skincare brand where she took the science and ingredients lists and translated them into easy-to-read copy.

In short, a lot of expertise and experience goes into testing and trialling products for your bathroom shelves, so you can trust they'll work for you.

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Is sulphate-free shampoo better for hair?

A good sulphate-free shampoo will give you clean, conditioned hair without weighing it down or leaving it looking too wispy.

Katie Allen, founder of boutique London hair salon MAYFIVE, recommends using it on coloured hair to keep your shade looking vibrant for longer, and naturally drier hair, including curly styles.

“Shampoos that are heavy in sulphates can result in colour fade and frizzy hair,” she explains. “Sulphate-free shampoos aren’t as abrasive and will cleanse hair without ruffling cuticles unnecessarily.”

If you suffer from a scalp condition, such as dandruff, Katie suggests using a product containing sulphates until it clears. You can then move to something gentler.

Katie’s top tip: For the most effective results, wet your hair thoroughly and squeeze a small amount of shampoo into your palms. Rub your hands together to create a lather, before applying it directly to the roots and massaging it through. If it isn’t lathering sufficiently, add a bit more water.

Will a sulphate-free shampoo still clean hair?

Don’t worry, sulphate-free shampoos will still rid your hair of all unwanted residue. You're bound to notice less foaming lather, but this doesn't affect performance. Instead, alternative cleansing agents are used to provide a deep clean.

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The verdict on the best sulphate-free shampoos

For long-lasting smoothness and more manageable locks, look no further than our winner, Kérastase Discipline Bain Fluidealiste. It does cost over £20, though, so for affordability, we recommend the OGX Anti-Frizz Shampoo, which leaves out any nasties, and comes in at under £10.

Pureology's Hydrate Shampoo scored top in our lab for maintaining colour vibrancy, so it’s a good pick for those with dyed hair.

Headshot of Florence Reeves-White
Florence Reeves-White
Senior Beauty Writer

Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms. 

With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.

When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites

Headshot of Madeleine Evans
Madeleine Evans
Lifestyle Writer

Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.

When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.

Headshot of Maria Kumar
Tested byMaria Kumar
Beauty and Grooming Testing Manager

Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing. 

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