8 Things We’re Buying During Ulta’s 21 Days of Beauty Sale
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Beauty lovers, this is your time to restock on your favorite makeup, skincare, and hair staples. If you haven’t already heard, Ulta launched its 21 Days of Beauty sale on March 6—and you can find new deals throughout the week from top beauty brands. Every day, you’ll get 50% off select beauty items from names like Lancôme, Drunk Elephant, and more—now through March 26.
The sale is running in-store and online, but note that some deals are listed as “online only.” (You’ll also find additional deals on the Ulta app). The deals renew every 24 hours, so once a deal is gone, it’s gone. What I love about this sale is that Ulta gives you a clear preview of exactly every item that will be on sale during this event, so you can plan ahead and wait to shop whatever you’d like.
SHOP ULTA’S 21 DAYS OF BEAUTY SALE
The event includes everything from old-school beauty favorites to luxury skincare, to even affordable perfumes, like the viral Sol de Janeiro mists.
On sale: Thursday, March 12
Why we love it: Our Beauty Lab pros named this pick among the top-tested face moisturizers, particularly for dry skin. In fact, in their Lab tests, the formula boosted moisturization by 47%. I have used this cream myself for years, particularly in the winter, and find it gentle for my sensitive skin.
On sale: Thursday, March 12
Why we love it: Lancôme for $15? Count me in. A celebrity go-to and GH-tested pick, the Lash Idôle mascara has a lightweight formula and a curved wand that’s great for lengthening and lifting. It even won a GH Beauty Award in 2021.
RELATED: Amanda Seyfried's Go-to Mascara Is a Celebrity Favorite
On sale: Friday, March 13
Why we love it: We already know this is going to be one of the hottest deals of the sale. (While writing this, I noticed that 196 people viewed the product within the last three hours.) The name is popular online, but the vitamin C-packed formula is also dermatologist recommended. “This serum has the right amount of vitamin C and brightens, plumps and hydrates,” Ellen Marmur, M.D., a New York-based dermatologist and founder of Marmur Metamorphosis Skincaretold us.
On sale: Friday, March 13
Why we love it: Named the best overall waterproof eyeliner by our pros, this Stila formula resists water so well that our chemists use it as a control when they test makeup removers. This is another staple that I’ve used myself for years—I find the brush-tip pen super easy to use when applying my subtle wing.
On sale: Saturday, March 14
Why we love it: Madison Reed’s at-home hair color kit was a winner in our tests, with our Lab pros and testers finding it easy to use. They also noted how it’s not messy and doesn’t have an offending scent. Pick from various shades of black, brown, red, and blonde to find your desired match.
On sale: Sunday, March 15
Why we love it: Whether you’re on #BeautyTok or have a teen in your life, I’m sure you’ve heard of this viral hair and body mist. It’s often described as smelling like “a vacation in a bottle,” highlighting notes of pistachio, salted caramel, and vanilla. Senior Chemist Danusia Wnek is a fan, naming the scent among her personal favorites.
On sale: Friday, March 20
Why we love it: Beyond being a viral hit, the Slip pillowcase was actually one of the softest silk pillowcases our Textiles Lab pros have tested. Plus, consumer testers said it was “calming to use at night because it was soft and cool to the touch.”
RELATED: These Silk Pillowcases Help Prevent Frizz and Skin Creases While You Sleep
On sale: Thursday, March 26
Why we love it: I remember It’s a 10 being talked about when I was a teen, and it’s something I still would reach for today. Our Beauty Lab agrees, naming it the best leave-in conditioner in our list of best hair products of all time (and giving it a GH Beauty Award). They found that besides providing heat protection, the formula was lightweight and effective at keeping hair smooth.
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