• Build-a-Bear is having a surprise sale on June 24, 2026.
  • Shoppers can get 50% off clothing and accessories they can fit into a “Cub Condo.”
  • It’s part of a series of mystery sales that Build-a-Bear has planned through mid-July.

Sure, everyone’s attention is focused on Prime Day, but that doesn’t mean we’ve all taken our eye off the ball when it comes to deals at other retailers. That’s how we’ve noticed a blink-and-you’ll-miss-it promotion going on at everyone’s favorite DIY stuffie emporium, Build-A-Bear.

The deal is this: Shoppers can get 50% off anything they can fit inside a “Cub Condo”—that’s the box that the stuffed animals usually come in, for the uninitiated—with the purchase of a new Make-Your-Own Furry Friend. The discount applies to clothing, accessories, sounds, scents, Mini Beans, and Beary Goods, so long as it all fits inside the box. The catch? The deal is for one day only, on June 24.

The promotion is part of a series of surprise one-day-only sales, and if fans want to make sure they catch them, they can follow Build-A-Bear on TikTok, on Instagram, and on Facebook, where clues and deals will eventually be posted. The mystery deals are set to pop up occasionally until mid-July.

Some specifics about this deal that are important to know: The deal is applied only at checkout, after the box has been stuffed, and at participating locations. The discount is valid on select items only, while supplies last, and excludes Make-Your-Own Furry Friends, giant Furry Friends, licensed products, and gift cards. Shoppers can check out buildabear.com for more information.

The deal comes just in time for summer, when Build-A-Bear has included some new summery plushes, like the GH-reader-favorites Fruit Punch Lobster Slushie Plushie and the Beary Goods Sandcastle Plush. I can see this as a fun, end-of-year experience for kids who have made it through to the end of the school year. (I know in much of the country, this happened a month ago, but where I live, school goes until the end of June.) It could be a fun package to send to a kid at sleepaway camp too. Then again, for those looking for a Summerween vibe or planning ahead for the coming months, the fall plushes should be right behind—there’s already an adorable Gargoyle Teddy Bear available on the site (as an online exclusive).

And this won’t be the end of the summertime mystery deals. The last one, which kicked off the series, was for $15 Make-Your-Own Furry Friends. Who knows what will be next?